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Pimp my farm: Eine Reality-TV-Show in Kenia verändert nicht nur die Ernte der teilnehmenden Bauern, sondern auch das Leben der Zuschauer

Fritz Habekuß

Die Zeit, nr. 51 (2023)

"[...] Tonny Njuguna ist Schauspieler und einer der beiden Moderatoren von Shamba Shape Up, einer Reality-TV-Show aus Kenia. "Shamba" bedeutet Farm in der Landessprache Kisuaheli, "shape up" ist Englisch und heißt so viel wie aufmotzen oder pimpen. Allein in Kenia schauen Woche für Woche bis zu ne ... un Millionen Menschen zu – und das bei 55 Millionen Einwohnern. Das Format ist so erfolgreich, dass Shamba Shape Up mittlerweile fast in jedem großen kenianischen Fernsehsender Nachahmer hat und das Original in andere ostafrikanische Länder exportiert wird. Shamba Shape Up gibt es seit 2010, und während das Team die dreizehnte Staffel dreht, läuft im Fernsehen die zwölfte. Die Idee hat Ähnlichkeiten mit MTVs Pimp My Ride, wo der Rapper Xzibit Anfang der 2000er Schrottautos tunen ließ. Bei Shamba Shape Up geht es dagegen um andere Dinge: um das richtige Futter für die Kühe, wie man seine Farm an die Klimakrise anpasst und wann es sinnvoll ist, sich gegen Ernteausfälle zu versichern. Um finanzielle Bildung für Bauern, darum, was es heißt, sich gut zu ernähren, und was man tun kann, wenn der eigene Hof von eingewanderten Pflanzen überwuchert wird. Das Wichtigste dabei ist, dass nicht nur den Bauern geholfen wird, sondern die Zuschauer etwas lernen. Zum Beispiel, wie man Passionsfrüchte richtig pflanzt. So wie Vivien Machanury jedenfalls nicht. Ihre ersten Pflanzen waren zu widerspenstigen Büschen herangewachsen, deren mickrige Früchte sie aus dem Gestrüpp herausschütteln musste. Drei Tage lang wird das Filmteam auf ihrem Hof drehen, am Ende soll sie wissen, was sie besser machen kann: "Ich kenne das aus meinem vorigen Job: sich auf ein Projekt konzentrieren, dann das nächste angehen." Vivian Machanury ist 50 Jahre alt. Vor drei Jahren hat sie ihren Beruf bei einem Telefonnetz-Betreiber aufgegeben. An der Wand ihres Hauses hängen noch Auszeichnungen als Mitarbeiterin des Monats und Zertifikate von Weiterbildungen. In ihrem Job hatte sie zuletzt ein Team von 50 Mitarbeitenden unter sich. Dann wurde sie Bäuerin. "Weißt du", sagt sie zu Tonny Njuguna, "ich habe mir das nur zugetraut, weil ich immer eure Sendung geguckt habe." Der ist sichtlich gerührt. "Das müssen wir gleich noch mal vor der Kamera machen", sagt er. [...]" more

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Indigenous youth, health, wellness, and social media: A scoping review

Catherine Fournier

Institut National de Santé Publique Québec (2023), v, 55 pp.

"Research into the use of social media by Indigenous youth and their health and wellness is an emerging field. Of the twenty-six publications selected, over three quarters were published in 2015 or later. Almost half the studies in the corpus—eleven in all—took place in Canada. They were mainly ... more

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Creative Experiences to Encourage Participation. The Power of the Voice: Community Media in Latin America

Magnus Kossmann

Bonn: Deutsche Welle DW Akademie (2023), 88 pp.

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Mental Health Reporting: A Toolkit for Media Professionals in Nigeria

Mental Health KAFE;Centre for Journalism Innovation and Development (CJID);Association of Psychiatrists in Nigeria (APN) (2023), 61 pp.

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Combate à desinformação sobre a Amazônia legal e seus defensores

Viviane Tavares (coord.)

São Paulo: Intervozes (2023), 59 pp.

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The Space Between Us: Understanding Trust, Communication and Collaboration Between Media and Humanitarian Organizations in Public Health Emergencies

Rocio Lopez Inigo, Wayne Sharpe, Katherina Thomas

Internews;USAID (2023), 32 pp.

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ICTs, Smallholder Agriculture and Farmers’ Livelihood Improvement in Developing Countries: Evidence from Tanzania

Gabriel Kanuti Ndimbo, Lerong Yu, Andam Andin Ndi Buma

Information Development (2023), 20 pp.

"Information and Communication Technologies (ICTs) are among the profound tools to help the poor and marginalized rural smallholder farmers make a difference in their lives. This paper seeks to understand how the recent development of ICTs helps increase agricultural productivity and improve smallho ... more

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Persuasive COVID-19 Vaccination Campaigns on Facebook and Nationwide Vaccination Coverage in Ukraine, India, and Pakistan

Maike Winters, Sarah Christie, Chelsey Lepage et al.

Plos Global Public Health, volume 3, issue 9 (2023), 18 pp.

"Social media platforms have a wide and influential reach, and as such provide anopportunity to increase vaccine uptake. To date, there is no large-scale, robust evidence on the offline effects of online messaging campaigns. We aimed to test whether pre-tested, persuasive messaging campaigns from UN ... more

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Estrategias de comunicación en salud: Selección teórica-metodológica para vías de intervención en política pública

Janet García González

Buenos Aires: Teseo (2023), 170 pp.

"Estrategias de comunicación en salud revisa los aportes que puede realizar una investigación de carácter dialógico, orientada a la superación de las barreras metodológicas clásicas que dificultan la realización de un trabajo riguroso basado en la excelencia científica. En el campo de la in ... more

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Disaster Risk Communication: What Do People in Nepal Need to Prepare Better for Disasters?

London: BBC Media Action (2023), 6 pp.

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Aufgeheizt: Verschwörungserzählungen rund um die Klimakrise

Tobias Meilicke, Cornelius Strobel (eds.)

Bonn: Bundeszentrale für politische Bildung (bpb) (2023), 169 pp.

"Dürren, Waldbrände, Überschwemmungen – die Klimakrise ist in vollem Gange. Trotz der vollkommenen Offensichtlichkeit dieser existenziellen Bedrohung blühen die Mythen rund um das Thema: Die Daten würden gefälscht, die Bevölkerung hinters Licht geführt, alle Maßnahmen gegen die Klimakrise ... more

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Digital transformation and early warning systems for saving lives: Background paper

Vanessa Gray, Amélie Grangeat

Geneva: ITU (2023), iv, 36 pp.

"The objective of this paper is to highlight the importance of early warning dissemination and communication, one of the four pillars of multi-hazard early warning systems (MHEWS), which ITU is leading with the newly defined executive action plan for the Early Warnings for All initiative. The key ob ... more

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Digital Development, Inequalities & the Sustainable Development Goals: What Does ‘Leave No-One Behind’ Mean for ICT4D?

Franz-Ferdinand Rothe, Leo Van Audenhove, Jan Loisen

Information Technology for Development, volume 29, issue 1 (2023), pp. 9-26

"The United Nations’ Sustainable Development Goals (SDGs) place great emphasis on inequalities and pledge to leave no-one behind. For the field of digital development, this objective presents a particular challenge. While digital technologies can be utilized to reduce certain inequalities, they ar ... more

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Using Social Media for Health Behavior Change: Technical How-To Guide
Key Guidance

FHI 360 (2023), 50 pp.

"This comprehensive guide has four sections taking you through preparations, planning, developing, and implementing to monitoring and evaluating your campaign. We do not expect you to read this document in one sitting, but rather use it as you develop your social media campaign." (How to use this gu ... more

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Morocco earthquake: Immediate communication and engagement priorities. Key messages for responders

London: CDAC Network (2023), 6 pp.

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Achieving Active Political Pluralism and Participation Through Development Communication: The Role of Local and Community Radio Media Outlets in Northern Ghana

John Demuyakor

Journal of Radio & Audio Media, volume 30, issue 1 (2023), pp. 252-273

"Development communication and community radio media outlets have been described as the most effective way of ensuring political inclusion and political engagement in emerging democracies such as Ghana. With development communication theory as the theoretical basis, this study is aimed at assessing ... more

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Talking about poverty: Lessons learnt

York: Joseph Rowntree Foundation (JRF);Rights Evaluation Studio (2023), ii, 98 pp.

"The Talking about Poverty (TaP) project, which ran from 2016 to 2021, aimed to develop a more effective way of communicating about UK poverty through ‘framing’ – an evidence-based communications strategy. For this project, the Joseph Rowntree Foundation (JRF) worked with the FrameWorks Instit ... ute, which is a not-for-profit communications research organisation based in the United States. In 2021, a sister organisation, FrameWorks UK, was established in the United Kingdom (UK), which focuses on supporting mission-driven organisations to apply strategic communications research in practice. The TaP project set out to understand the public’s attitudes to poverty in the UK and used insight from research with 20,000 people (Volmert et al, 2016) to develop ways to talk about poverty in a more effective way. To challenge the unhelpful narratives identified in the research, the project developed an evidence-based communications strategy (‘poverty framing’) to increase the public’s understanding of UK poverty and provide support for measures to address it. [...] There are some key development areas for future framing projects such as stronger project planning and management, monitoring and evaluation, and sustainability planning. However, the TaP project made PWLE who were engaged in the project feel more hopeful about the future and confident that the project would have a positive, accumulative effect on how poverty is being talked about in public discourse, with some indications that the project may have had some influence in the media and the House of Commons. The TaP project created a buzz in the third sector and was credited with helping to build a movement, leading to a more co-ordinated sector. While we identified a need and desire to engage the third sector and PWLE earlier on in the project, the vast majority of third sector partners and allies who were engaged in our evaluation both valued and used the framing in their work, crediting the framing with adding more dignity, positivity and effectiveness to their communications. The TaP project brought hundreds of organisations together for the Keep the Lifeline campaign and provided a robust and evidence-based communications strategy for their internal staff and external allies." (Executive summary, pages 3-6) more

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Teaching with Games: Formative Gaming in Religion, Philosophy and Ethics

Tim Hutchings

Gamevironments, issue 19 (2023), 205 pp.

"This special issue explores the power of games to shape worldviews, share perspectives, develop religious identities and provoke ethical reflection. Contributors bring together ideas from classrooms of philosophy and religious studies with case studies fromreligious communities and companies engage ... more

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E-learning in Thailand: Mapping the digital divide

K. C. Dipendra, Mongkhonvanit Jomphong

Geneva: ITU (2022), xi, 53 pp.

"The study's primary objectives were to assess the state of data on access to digital devices and connectivity in schools in Thailand, which are crucial enablers for e-learning initiatives, and to map the state of access to and use of these devices and connectivity so as to identify potential gaps. ... more

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RIT 2.0: RDC - Bulletin humanitaire #6, 31 mai 2022

Internews (2022), 5 pp.

"Le présent bulletin présente l’analyse des rumeurs récurrentes collectées au cours de la période allant de 01 au 20 mai 2022. Au cours de cette période, 156 rumeurs ont été collectées dont 36 sur les réseaux sociaux et 120 rumeurs dans la communauté. La plupart des rumeurs évaluées � ... more

Using Social Media for Health Behavior Change: Technical How-To Guide Key Guidance

Using Social Media for Health Behavior Change: Technical How-To Guide
Key Guidance