"El Centro Audiovisual Nacional del Ministerio de Educación inició sus actividades - en la línea de acción que hoy lo distingue - a fines de 1958 [...] la experiencia acumulada en todos estos años por el Centro Audiovisual Nacional le ha permitido definir dos grandes metas esenciales de trabajo
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. Ellas son: 1. Entrenar a los educadores en el uso y elaboracón - tanto desde el punto de vista pedagógico como técnico - de los diversos medios audiovisuales; 2. Producir material aduiovisual que sirva de prototipo, y suficiente en la medida de lo posible, para la escuela venezolana." (Página 15-16)
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"The intention of this publication is to provide practical advice and guidance on the use of radio and television broadcasting in adult education. It is addressed to educational planners and administrators, educators responsible for curriculum development and teaching methodology, field-work organiz
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ers, as well as broadcasting administrators and producers. Its main interest will be for readers in those countries where the use of radio and television for adult education is still in its introductory stages. The conclusions of a meeting of experts on the use of mass media in adult education organized by Unesco in November 1967 state that: ‘There is convincing evidence from projects in many parts of the world that the mass media can be effectively applied to the development of resources to meet basic economic, social, educational and cultural needs. Experience to date is sufficient proof, and the urgency of extending the scale and effectiveness of adult education is so great that the emphasis should be placed on the massive application of known media of communication to the priority tasks of all countries.’ This handbook is an attempt to sum up practical experience gained so far in planning, initiating and operating projects of various types in different countries and regions." (Preface)
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"In the 1971 edition of Communication of Innovations: A Cross-Cultural Approach, research had almost quadrupled, and its nature had become more varied and more involved with developing countries, necessitating a change in generalization about the theory." (Eleanor Blum, Frances G. Wilhoit: Mass medi
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a bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 363)
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"Am Beispiel der Farm-Radio-Foren in Indien, der Radio-Klubs in der Republik Niger und Landfunkforen in Ghana wird die Bedeutung von Meinungsführern und der kollektiven Rezeption gezielter Kommunikationsangebote im Modernisierungsprozeß der Armen Welt untersucht. Dabei wird deutlich, dass für ein
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en erfolgreichen Einsatz der Massenkommunikationsmittel im gesellschaftlichen Modernisierungsprozeß die folgenden drei wesentlichen Bedingungen erfüllt sein müssen: 1. entwicklungskonforme, soziale Aktivierung der Rezipienten, 2. systematische Rückkopplung zwischen Programmgestaltern und Rezipienten und 3. spezifischer Programmzuschnitt auf die vorrangingen Entwicklungsbedürfnisse der Gesellschaft." (Vorwort, Seite 7)
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