"1. Radio, particularly BBC Somali, is an effective medium for reaching people in remote areas of Somalia who are typically hard to reach, including the poorest [...] 2. Drama has been shown to have a particularly powerful role in encouraging audiences to absorb new and relevant information. Tragic
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stories illustrating the potentially fatal results of not adhering to recommended health practices were most recalled by listeners and most associated with improved health practices. The tragic storylines led to an emotional response among the audience, and this has been linked with shifts in knowledge, attitudes and behaviour in the survey. 3. Sufficient time has to be allowed in media interventions to establish a wide audience base and contribute to change in deeply rooted practices and beliefs. In Somalia, preliminary signs that people were broadly aware of and learning from the programme appeared only after more than 30 episodes were aired." (Conclusions)
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"The main objective of this document is to provide evidence-based guidance on conducting practical social mobilization and communication for a yellow fever vaccination campaign, either preventive or reactive. Information is also given on the monitoring and evaluation of communication and social mobi
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lization techniques. These 10 points from field experience will be especially useful for district-level planning. We aim to impart knowledge from the field about using political structures, communication strategies and grass roots communications; sending key messages; dealing with the local media; training mobilizers; conducting a local assessment; and preparing a local plan. This can be used both in local assessments and district planning at a national level, and will help find the correct media mix in these contexts that balances the effective use of printed materials and social networks." (Introduction, page 1)
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"El inicio del siglo XXI ha venido marcado por los debates que, en el plano internacional, están sometiendo a revisión la comunicación para el desarrollo con el fin de proponer otras alternativas como comunicación para el cambio social o comunicación para el empoderamiento ciudadano y ecosocial
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. El debate conceptual que tiene lugar está lejos de resolverse con una respuesta fácil e inmediata, en la medida en que todos los términos que entran en escena requieren de un trabajo genealógico que permita identificar las tensiones, los actores sociales y las perspectivas de investigación en conflicto." (Editorial)
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"Based on an extensive ethnographic study of television and audiences in class-divided Philippines, this is the first book to take a bottom-up approach in considering how people respond to images and narratives of suffering and poverty on television. Arguing for an anthropological ethics of media, t
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his book challenges existing work in media studies and sociology that focuses solely on textual analysis and philosophical approaches to the question of representing vulnerable others. Current questions in media ethics, such as whether to portray sufferers as humane and empowered individuals or show them ‘at their worst’ have so far used textual and visual analyses to convey the researcher’s own moral position on the matter. In contrast, this book, inspired by the anthropology of moralities, accounts for the different interpretations and moral positions of audiences, who are positioned in various degrees of social and moral proximity to those they see and hear on television. Winner of the 2016 Philippine Social Science Council Excellence in Research Award." (Publisher description)
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"This study examines how Haitians used “information source repertoires” to meet information insufficiencies following the 2010 earthquake. Using survey data gained in Haiti, the study explores which demographic and structural factors predicted the number of sources used and combinations of infor
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mation sources following the disaster. Analysis of the data revealed two distinct repertoires of information sources: a “traditional” repertoire of radio, TV, church, and word of mouth; and an “elite” repertoire of newspapers, the Internet, short-message-service, billboards, and the national police. Results of hierarchical multiple regression analyses showed that demographic variables like education were stronger predictors of information repertoires than conditions like living in a refugee camp or having one’s home destroyed. Results also suggested that greater reliance on a traditional repertoire led to decreased information sufficiency. Contrary to previous crisis research, men were found to be more active information seekers than women, suggesting that scholarly knowledge about information seeking and media use after crises in developing nations is limited. Implications for practice are directed at international development and aid organizations in planning postdisaster information provision efforts." (Abstract)
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"In Africa, rural people rarely have access to mainstream communication systems and their exposure to them is highly limited by several issues. However, they tend to attach much significance to their indigenous communication systems, indicating that the systems are still relevant today and are, ther
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efore, worthy of being researched. This article examines the relationship between rural people and Indigenous African Communication Systems (IACS). It investigates the use of these modes of communication in the mobilization of rural people for development projects. Through a study of two rural communities in south-east Nigeria, the article demonstrates why rural Africans have continued to rely on IACS and contends that these communication systems are not being idealized as they are still meeting the information needs of many." (Abstract)
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"This article begins with a literature review of Participatory Photography (PP) that highlights how this tool has been mostly implemented for action research, advocacy, and public health purposes. It shows how scholars have only quite recently begun to recognise its ability to generate change among
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PP participants. This is followed by a description of the project that was carried out in Kenya, including its background, objectives and daily activities related to peacebuilding. Offering insight into crucial aspects of this work, examples of the photographs taken by participants and related stories are presented. The conclusion is preceded by reflections on the effectiveness, limitations and potential risks involved in carrying out PP projects in post-conflict settings." (Abstract)
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"The first section looks at the history and development of the discipline from a range of theoretical perspectives. Section two considers the sources, communicators and media professionals involved in producing environmental communication. Section three examines research on news, entertainment media
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and cultural representations of the environment. The fourth section looks at the social and political implications of environmental communication, with the final section discussing likely future trajectories for the field. The first reference Handbook to offer a state of the art comprehensive overview of the emerging field of environmental communication research, this authoritative text is a must for scholars of environmental communication across a range of disciplines, including environmental studies, media and communication studies, cultural studies and related disciplines." (Publisher description)
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"Este livro reúne experiências e reflexões de académicos e não académicos sobre as potencialidades dos media para envolver e capacitar comunidades. Ao longo destas páginas, encontram-se textos que documentam propostas educativas e cívicas em torno dos media ou refletem sobre as capacidades d
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os media para trabalhar no seio das comunidades, incluindo as esferas da infância/juventude e/ou dos adultos e seniores. As metodologias participativas têm uma grande tradição em países da América Latina, de África e da Ásia e estão agora a ser mais usadas na Europa, particularmente, em Portugal. Esta inspiração reflete-se nas diferentes geografias que podem ser encontradas nesta obra, desde Reino Unido, Alemanha ou Brasil, até ao Quénia. Este livro está dividido em quatro partes. Uma primeira foca-se no projeto que deu mote ao livro, o RadioActive Europe, dando conta das suas práticas em Portugal e noutros países europeus. De seguida, juntamos experiências comunitárias e participativas nacionais e internacionais e, por fim, expomos vários caminhos de reflexão em torno da literacia e dos media." (Sinopse)
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"Many people recognise that mass media is important in promoting public health but there have been few attempts to measure how important. An ongoing trial in Burkina Faso (ClinicalTrials.gov, NCT01517230) is an attempt to bring together the very different worlds of mass media and epidemiology: to me
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asure rigorously, using a cluster-randomised design, how many lives mass media can save in a low-income country, and at what cost. Application of the Lives Saved Tool predicts that saturation-based media campaigns could reduce child mortality by 10–20%, at a cost per disability-adjusted life-year that is as low as any existing health intervention. In this Viewpoint we explain the scientific reasoning behind the trial, while stressing the importance of the media methodology used." (Abstract)
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"La idea fundamental que gira esta obra es la de justicia social dentro de la libertad y la solidaridad. Alarmados por los sintomas del caminar acelerado de la sociedad humana hacia el “admirable mundo nuevo“, de Aldous Huxley, en virtud de los efectos racionalizadores, disciplinadores y uniform
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izadores de la tecnología, los autores creen necesario alertar sobre el peligro de que una sociedad de colmena y hormiguero, dotada de solidaridad impuesta, pero carente de libertad y de justicia, pueda constituir la única alternativa para el futuro. En una sociedad así, la comunicación es, al mismo tiempo, el alfa y el omega. Constituye el plasma vinculador que permite la participación y la solidaridad, interpretada como comunión, representa el camino natural hacia el ideal de ia unidad universal." (Contratapa)
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"This toolkit combines the knowledge and experience of Internews with insights from research conducted by the University of Cambridge’s Centre of Governance and Human Rights and partners in the Politics and Interactive Media (PiMA) research project. Politics and Interactive Media in Africa (PiMA),
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jointly funded by DFID and the ESRC, examined whether and how Africans, particularly the poorest and least politically enfranchised, use new communication technologies to voice their opinion and to engage in a public debate on interactive broadcast media, and its effects on modes of political accountability. Africa’s digital revolution continues apace, yet broadcast media are vital for reaching the poor, rural and remote populations and the more marginalised, and more now and in the foreseeable future. By employing survey-based, qualitative and ethnographic methods to comparatively analyse interactive radio and TV programmes in the context of electoral and everyday politics, PiMA research critically interrogated the potential for digital communications and liberalised media sectors to promote more responsive and inclusive democratic governance, with a keen eye for turning project insights into relevance for policymakers, media houses, journalists and development organisations." (Website Internews)
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"O presente trabalho apresenta o mapeamento digital de rádios comunitárias na Amazônia Legal, realizado no âmbito do projeto de pesquisa intitulado “Mídia Cidadã e Desenvolvimento Sustentável: mapeamento e estudo das rádios comunitárias em áreas de potencial conflito socioambiental na Am
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azônia”. Foram mapeadas 498 emissoras licenciadas em 436 municípios amazônicos, identificando-se também a existência, nestes municípios, de Unidades de Conservação, Terras Indígenas e de Usinas Hidrelétricas. O estudo teve como premissa o papel da comunicação comunitária como espaço potencial de contra hegemonia midiática e o consequente fortalecimento do protagonismo de grupos locais nas decisões que afetem seu bem-estar, capaz de contribuir assim para a conservação socioambiental e a sustentabilidade dos territórios onde se insere." (Resumo)
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"The role of communication in planned social change is portrayed as a linear conduit for inducing pro-development behavior change in the "undeveloped" world. Later versions of social change communication started incorporating culture and participation into multicultural participatory development pro
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grams. This essay suggests that development discourses, including their later incarnations incorporating culture and participation, serve as vehicles for capitalist market promotion. These new forms of planned social change communication, scripted in the narratives of local empowerment, community-based participation, and entrepreneurship, work to systematically erase subaltern communities. Building on the theoretical framework of the culture-Centered approach (CCA), I examine the ways in which dialogues with the margins of development discourse resist these dominant conceptual categories of development. The subaltern, standing in for the popular, resists neoliberal interventions through her active participation in popular politics." (Abstract)
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"The key role of textbooks and other teaching and learning materials (TLMs) in enhancing the quality of learning is almost universally recognized. Numerous factors are involved in provision of TLMs, including curriculum, literacy and numeracy, language of instruction policy, procurement and distribu
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tion challenges, TLM development and production and their availability, management, and usage in schools. Where Have All the Textbooks Gone? Toward Sustainable Provision of Teaching and Learning Materials in Sub-Saharan Africa seeks to explain why adequate and effective provision of TLMs has remained so elusive in Sub-Saharan Africa and identifies actions necessary to make quality TLMs sustainably available to all pupils and well used in primary and general secondary education. This rich compilation of information is based on the extensive and multifaceted experience of the author’s work in the education sector in Africa. This book, which draws from more than 40 anglophone, francophone, lusophone, and Arabic-speaking countries, will be particularly useful for policy makers, development partners, and other stakeholders attempting to understand the spectrum of issues surrounding the complexity of textbook provision in Sub-Saharan Africa." (Back cover)
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"How effective are celebrities, not just in helping to draw attention to distant suffering, but in actually regulating spectators’ mediated experiences of the lives of distant strangers? What function does the perceived authenticity of a celebrity play in their role as mediator? This article seeks
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to address such questions by analysing the results of an audience study involving two phases of focus groups separated by a two-month diary study. The results show that celebrities certainly help to shape our mediated experiences of distant suffering – but not always in the ways and to the extent we might expect. What is clear is that celebrities are generally ineffective in cultivating a cosmopolitan engagement with distant suffering." (Abstract)
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