This volume gathers contributions presented during the 8th IARTEM conference on learning and educational media, held in Caen (France) in October 2005. The conference reader contains a wide range of contributions from industrialised, transitional and developing countries.
"La relación entre comunicación y cultura es un binomio indisoluble, buscar una fórmula equitativa en el perfeccionamiento del mismo, asumir que la participación constituye una de las dimensiones principales de la sociedad de la información; o que la planificación de objetivos en los países e
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n desarrollo ha de estar presente en cada etapa que se aborde son, entre otros atractivos temas, objetivo del análisis de este provocador ensayo, que abre nuevas perspectivas de debate y sitúa la discusión en los fines más ambiciosos de la cooperación internacional al desarrollo." (Tapa posterior)
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"Klaus Fiedler tells the story of the ‘Kachere Books series’ developed at the Department of Theology and Religious Studies at Chancellor College, University of Malawi. Fiedler believes Africa has a lot to offer for academic publishing in Africa,“forget about the handicaps and look at the oppor
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tunities”, and, despite frequent statements to the contrary, a market for academic books does exist in Africa, “and it is a market in the right place, since books on Africa are needed first of all in Africa.” He proves his point by drawing attention to the remarkable success of the Kachere series launched in 1995, supported by some statistical analysis of sales at home, elsewhere in Africa, as well as overseas through African Books Collective. The series started with a remit to publish primarily books on theology and religion in Malawi, but soon expanded to include books with more political content, and titles on Malawian culture and society. Over a hundred titles have been published (of which 33 have been reprinted) with page extents ranging from a slim 28 pages to as much as 607 pages, with initial print runs of 500-700 copies. The author says “what has been possible here may well be possible elsewhere” and urges other publishers to get started: “Complaining, though emotionally satisfying, does not achieve anything… It is better to find practical solutions." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2285)
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"Since its first publication in 1975, Judith Butcher's Copy-editing has become firmly established as a classic reference guide. This fourth edition has been comprehensively revised to provide an up-to-date and clearly presented source of information for all those involved in preparing typescripts an
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d illustrations for publication. From the basics of how to prepare text and illustrations for the designer and typesetter, through the ground rules of house style, to how to read and correct proofs, Copy-editing covers all aspects of the editorial process. New and revised features:up-to-date advice on indexes, inclusive language, reference systems and preliminary pagesa chapter devoted to on-screen copy-editingguidance on digital coding and publishing in other media such as e-booksupdated to take account of modern typesetting and printing technologyan expanded section on law booksan essential tool for new and experienced copy-editors, working freelance or in-house." (Publisher description)
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"Der Band ist eine systematische und grundlegende Einführung in die Medieninhaltsforschung in Deutschland. Der erste Teil beschäftigt sich mit der quantitativen Inhaltsanalyse als Methode und gibt dem Leser Kriterien an die Hand, die ihm die Beurteilung der Qualität und die Interpretation von inh
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altsanalytischen Befunden erleichtern sollen. Der zweite Teil stellt die wichtigsten Ergebnisse inhaltsanalytischer Studien in den Bereichen aktuelle Berichterstattung (z.B. Politikdarstellung, Gewaltanteil, Darstellung von Risiken), unterhaltende Medieninhalte sowie Werbung zusammen. Ziel des Lehrbuchs ist ein systematischer Überblick über die Medieninhalte in Deutschland." (Verlagsbeschreibung)
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"Die moderne Kommunikation hat eine weltumspannende Medienkultur geschaffen. Diese beginnt im neunzehnten Jahrhundert, führt von der Verlegung des ersten Tiefseekabels bis zu den ersten Satelliten und weiter zur Oberfläche der Web-Welt, die den Erfahrungswandel der Medien als Interface-Kultur äst
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hetisch zum Ausdruck bringt." (Verlagsbeschreibung)
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"Spielt das Radio für die zeitgenössische Literatur eine Rolle? Antworten auf diese Frage geben 21 bekannte deutschsprachige Schriftsteller, die sich von den Ätherwellen inspirieren ließen. Sie erzählen von ihren Erfahrungen mit dem Radio; sie reflektieren, rühmen, glossieren oder poetisieren
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es. Entstanden ist eine einzigartige Sammlung literarisch-essayistischer Texte zur Radiokultur und zugleich eine Fülle von Geschichten, wie sie nur das Radio schreibt: John von Düffel zum Beispiel weiß von Stimmen, die man anfassen kann, für Ulrike Draesner ist das Radio lange der fünfte Küchenbewohner gewesen, Wilhelm Genazino interessiert sich für die Marotten der Moderatoren, Feridun Zaimoglu erzählt von der Vorliebe seines »russenfressenden« Großvaters für Militärsender, und Wolf Wondratschek erklärt uns, dass es das Radio deshalb gibt, weil es Mitleid mit den Schlaflosen hat. Diese und andere »Dichter am Äther« waren zwischen 2001 und 2004 in der WDR 3-Kultursendung Mosaik zu hören; ihre Beiträge liegen hier erstmals gesammelt als Buch vor." (Klappentext)
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"Even before Robert Flaherty released Nanook of the North in 1922, anthropologists were producing films about the lifeways of native peoples for a public audience, as well as for research and teaching. Ethnographic Film (1976) was one of the first books to provide a comprehensive introduction to thi
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s field of visual anthropology, and it quickly became the standard reference. In this new edition, Karl G. Heider thoroughly updates Ethnographic Film to reflect developments in the field over the three decades since its publication, focusing on the work of four seminal filmmakers—Jean Rouch, John Marshall, Robert Gardner, and Timothy Asch. He begins with an introduction to ethnographic film and a history of the medium. He then considers many attributes of ethnographic film, including the crucial need to present "whole acts," "whole bodies," "whole interactions," and "whole people" to preserve the integrity of the cultural context. Heider also discusses numerous aspects of making ethnographic films, from ethics and finances to technical considerations such as film versus video and preserving the filmed record. He concludes with a look at using ethnographic film in teaching." (Publisher description)
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"Mit der Gründung ist die kritische Phase für junge Unternehmen noch nicht überstanden. Fast die Hälfte aller Neugründungen muss schon nach wenigen Jahren wieder aufgegeben werden. Die Autorin stellt ein praxisorientiertes und branchenspezifisches Instrumentarium vor, mit dessen Hilfe die Teilb
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ereiche eines Unternehmens, seine Unternehmenspolitik und das unternehmerische Umfeld analysiert werden können. Interne Stärken und Schwächen sowie Chancen und Risiken des Geschäftsfeldes werden veranschaulicht, wobei den Besonderheiten und Bedürfnissen kleiner Buchverlage Rechnung getragen wird." (Verlagsbeschreibung)
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"The primary advantage of in-depth interviews is that they provide much more detailed information than what is available through other data collection methods, such as surveys. They also may provide a more relaxed atmosphere in which to collect information—people may feel more comfortable having a
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conversation with you about their program asopposed to filling out a survey. However, there are a few limitations and pitfalls, each ofwhich is described below. Prone to bias: Because program or clinic staff might want to “prove” that a program is working, their interview responses might be biased. Responses from community members and program participants could also be biased due to their stake in the program or for a number of other reasons. Every effort should be made to design a data collection effort, create instruments, and conduct interviews to allow for minimal bias. Can be time-intensive: Interviews can be a time-intensive evaluation activity because of the time it takes to conduct interviews, transcribe them, and analyze the results. In planning your data collection effort, care must be taken to include time for transcription and analysis of this detailed data. Interviewer must be appropriately trained in interviewing techniques: To provide the most detailed and rich data from an interviewee, the interviewer must make that person comfortable and appear interested in what they are saying. They must also be sure to use effective interview techniques, such as avoiding yes/no and leading questions, using appropriate body language, and keeping their personal opinions in check. Not generalizable: When in-depth interviews are conducted, generalizations about the results are usually not able to be made because small samples are chosen and random sampling methods are not used. In-depth interviews however, provide valuable information for programs, particularly when supplementing other methods of data collection. It should be noted that the general rule on sample size for interviews is that when the same stories, themes, issues, and topics are emerging from the interviewees, then a sufficient sample size has been reached." (Pages 3-4)
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"An informal network composed of representatives from a number of UK organisations concerned about the impact of research on the reality of poverty convened a workshop on 5-6 September 2006. The objectives of the workshop were to mobilise a wider group of organisations working in the field of resear
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ch communication to explore and analyse the different models for monitoring and evaluating research communication." (Page 1)
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"This paper presents the experience with open access (OA) publishing by researchers in an academic research institution (The University of the West Indies (UWI) St. Augustine Campus) in a developing country — Trinidad and Tobago. It describes the two parallel but complimentary paths for authors to
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enable open access, i.e. of publishing in open access journals and/or self–archiving. The benefits to researchers of free access to information, increased research impact and possible solution to the“serials crisis” are highlighted. It suggests that advocates of OA should consider all possible difficulties that researchers may have with OA, so that these could be ameliorated. To this end, it considers the UWI researchers’ knowledge of OA, their access to the scholarly literature, open access archives/repositories at the UWI and related issues of research and library funding, Information and Communication Technologies (ICT), and infrastructure/Internet connectivity. It concludes that there are indeed obvious and well–documented benefits for developing country researchers. There are though some disincentives that make it difficult for researchers in developing countries to fully participate in the OA movement. Apart from author–side or“page” charges, the limited number of open access journals in many fields of study and inadequate and unreliable ICT infrastructure and Internet connectivity often limit access and publication in OA journals." (Abstract)
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