"Examine les défis posés par la promotion des livres techniques en Afrique. Il constate que certains des livres proposés à la vente ne sont pas adaptés ou inappropriés, ou sont beaucoup trop chers. Examine certains des problèmes liés à la distribution et à la promotion des livres, notammen
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t la faiblesse du commerce de détail dans la plupart des pays. Propose un certain nombre de mesures susceptibles d'améliorer la situation." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2346)
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"Feria Internacional del Libro Guadalajara pone en sus manos el trabajo del certamen video Fil video, de la Primera Bienal México '90, del Departamento de Televisión y Video de la Universidad de Guadalajara y de la Unidad de Producciones Audiovisuales del Consjeo Nacional para la Cultura y las Art
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es. Nos es alentador presentar la primera videografía latinoamericana, como muestra del interés y esfuerzo, como respuesta de los videastas por dar a conocer lo que han producido en los dos últimos años." (Página 5)
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A compilation of tutor's notes, lesson materials and handouts from training courses conducted by UNESCO and field-tested at courses held in Africa, Asia and the Caribbean, and containing a wide variety of illustrations, models, sample forms and charts that can be photocopied or made into OHP slides.
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Topics covered include market and product research, effective selling and sales-team management, sales budgeting, sales of subsidiary rights, creating publicity material, distribution and warehousing, cost and performance control.
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Comprises short definitions of some 6,000 technical, common, and slang words, with cross-references to equivalent British terminology.
"Written by one of Nigeria’s most distinguished and most widely published novelists – and for many years now Director of the Nigerian Book Foundation – Chukwuemeka Ike here shares his wide experience as a writer of both fiction and non-fiction, using an informal and conversational style. The b
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ook is designed to lend a helping hand to aspiring writers and to assist them to become published. Part 1 of the book is devoted to writing fiction (creating characters, plots, organizing a story, style, etc.), and part 2 deals with non-fiction (articles, essays, book reviews, biography, textbooks, etc.). The final part provides advice how to find a publisher and how to safeguard the author’s interest, and also looks at the prospects for authors contemplating the self-publishing route." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2510)
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