"This book is a compilation of tutors' notes, lesson material and handouts from a management training course conducted since 1985 by UNESCO with great success in countries around the world. While gaining accessibility through its production in a book format, it retains the spirit of the original tea
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ching material. Themain topics covered are: functions and practices of publishing management, editorial organisation and management, using financial accounts for management information, understanding publishing business, recruitment, and a case study. The material, which was originated jointly by Book Hosue Training Centre and Unesco, has been edited by Mike Hauser." (Back cover)
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"This book aims at a dual objective: first, to analyze the formation of the Brazilian commercial television system and the emergence of a genre, the novela; and second, to establish theoretical guidelines so as to understand better the stakes of critical reflection on the upheavals occurring in tele
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vision today [...] In ten years, Brazil has succeeded in creating a national audiovisual program industry that has shown itself capable of exporting on a grand scale. The internationalization of Brazilian programs goes hand-in-hand with the attraction of a cheap, efficient mode of production. Confronted with the dual need to increase their production and lower their costs, European television channels have recently developed an interest in the novela; it copies neither the European serial nor the U.S. series, yet fits into the dynamics of serialization. This book invites the reader to consider the history of genres, the ideological and aesthetic forms that have crystallized the collective imagination and in which popular memory and national memory are always in tension." (Preface, page x-xi)
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Constitué de notes pratiques et de 86 tableaux, cet ouvrage aborde les sujets suivants : fonctions et pratiques d'une maison d'édition; organisation et gestion de la fonction éditoriale; les états financiers comme moyen d'information des gestionnaires; la gestion efficace d'une entreprise d'édi
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tion; le recrutement des cadres et du personnel; et une étude de cas comprenant de nombreux exercices.
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"An overview of plans, strategies, policies and recommendations for textbook provision in Mozambique, especially for primary school texts." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 702)
"Supplements the author’s earlier UNESCO publication Textbook Production in Developing Countries, and at the same time aims at synthesizing the main findings of the numerous seminars and reports and papers which have been published by UNESCO in this subject area. It examines, in a non-technical ma
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nner, the problems and issues associated with government sponsored textbook provision programmes in developing countries, placing special emphasis on cost reduction factors in such textbook programmes. The main aim of the Guide is “to take account of present problems of government textbook schemes, and their needs for better resources and more trained personnel, and to assist them by posing questions which may lead to a greater understanding of problems, and more adequate planning and improved administration of projects, with consequent reduced costs and the production of better textbooks." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 237)
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"Reviews the unsatisfactory state of book distribution services to schools from the warehouses of the state distribution company, DINAME, throughout Mozambique." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 706)