"Wulf D. von Lucius stellt alle Aufgabenbereiche und Tätigkeitsfelder im Buch- und Zeitschriftenverlag vor. Grundlagen, Funktionen und Zusammenspiel von Programmarbeit, Herstellung und Kalkulation, Werbung, Vertrieb, Presse- und Öffentlichkeitsarbeit werden unter betriebs- und marktwirtschaftliche
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n Gesichtspunkten erklärt. Gesonderte Kapitel behandeln innerbetriebliche Organisation und Projektmanagement, Zeitschriften und Anzeigengeschäft, rechtliche Grundlagen sowie die institutionellen und wirtschaftlichen Rahmenbedingungen der Verlagsarbeit. Einen besonderen Schwerpunkt in der 3. Auflage bildet der Bereich »Elektronisches Publizieren«, der mit Matthias Ulmer und Hans Huck von zwei ausgewiesenen Experten als Koautoren erarbeitet wurde." (Verlagsbeschreibung)
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"Die Faszination des slowenischen Buchmarkts ergibt sich aus mehreren Merkmalen. Zum einen handelt es sich europaweit gesehen um den kleinsten abgrenzbaren Buchmarkt, wenn man von Island absieht. Kleinstaaten wie Liechtenstein, Monaco oder San Marino gehören sprachlich zu dem größeren deutschen b
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eziehungsweise französischen oder italienischen Kulturraum und damit auch zum entsprechenden Buchmarkt. Zum anderen fällt der zahlen- und wertmäßig relativ hohe Buchkonsum der slowenischen Bevölkerung auf, wenngleich aufgrund der Finanzkrise des slowenischen Staates die Einkäufe der öffentlichen Bibliotheken – dem wirtschaftlich dominantesten Nachfrager – seit Jahren deutlich zurückgehen. Sachkundige erwarten durch den Wegfall der staatlichen Unterstützung einen empfindlichen Schlag für eine bisher sehr lebendige und interessante Literaturszene." (Einleitung)
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"Natürlich ist Grundlage unserer Arbeit auch der Pressekodex. Darüber hinaus haben wir überlegt, was ist das Besondere von uns als katholisches Lateinamerika-Hilfswerk, als „Adveniat“. Wie spielt das mit rein in unsere Bildethik, unsere Ethik in der Öffentlichkeitsarbeit, die Ethik unserer B
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erichterstattung. Die Grundlage für uns ist der Mensch als Ebenbild Gottes mit seiner unveräußerlichen Würde. Notleidende Menschen und Menschen in Krisensituation wollen wir daher immer auch als Subjekte ihres Handelns darstellen und nicht als Opfer. Ganz wichtig ist außerdem: Wir akzeptieren das Recht auf das eigene Bild. Es gibt bei uns auch keine gestellten Bilder, selbst wenn das möglicherweise auf Kosten der Bildauswahl geht, die hinterher zur Verfügung steht. Wenn zum Beispiel ein Journalistenteam in einem Armenviertel für uns ein Projekt, das von „Adveniat“ unterstützt wird, recherchiert und dazu Familien in diesem Viertel besucht, dann werden nur mit Einwilligung dieser Menschen Fotos gemacht. Wenn eine Familie sich also schämt für ihre ärmliche Hütte und nicht möchte, dass man drinnen Bilder macht, dann gibt es eben nur ein Bild vor der Hütte – und damit müssen wir auskommen. Es kommt durchaus vor, dass wir Bilder, die wir gerne gesehen hätten, nicht bekommen. Möglicherweise gibt es dann am Ende sogar mal kein Motiv, bei dem wir sagen, das ist richtig plakattauglich oder es muss lange darum gerungen werden, weil kein entsprechendes Bild verfügbar ist." (S439-440)
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"This essay examines the influence of the French concept of the “cultural exception” on European media policy and international agreements. After briefly reviewing the historical background of the cultural exception in France, the essay describes how demands for the cultural exception and those
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for diversity affect inter-/transnational agreements within the European Union and around the world. Special focus is placed on the current secret EU/US Transatlantic Trade and Investment Partnership Agreement (TTIP) negotiations that nearly failed because of France’s insistence that media and culture be exempted. The author argues that the concept of the “cultural exception” has been revived in recent years. However, due to the dual character of media (which is both a cultural and economic good), and the lack of a global media policy, the culture and trade debate will continue." (Abstract)
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"This short article introduces the new Arab-European Association for Media and Communication Researchers (AREACORE) as the manifestation of the necessity to strengthen area expertise in communication studies. The reasons for founding this association fit into the broader framework of de-westernizati
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on attempts, while also allowing for dialogue to take place on an equal footing. The authors invite all interested communication researchers to join the network and build up an Arab-European network of communication studies expertise." (Abstract)
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"Von Geld über Brief und Comic bis Radio, Video und mobile Medien welchen Platz nehmen diese Themen in den Medienwissenschaften ein? Das Handbuch stellt Begriffe und Theorien vor, darunter systemtheoretische Theorien, die Medienarchäologie und die Akteur-Medien-Theorie. Es verknüpft die einzelnen
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Medien mit der Theorie und macht die vielfältigen Bezüge deutlich. Es zeigt auch die Schnittstellen zu anderen Disziplinen, wie z. B. zur Theater- und Musikwissenschaft oder zu Medienrecht, -psychologie und -pädagogik." (Verlagsbeschreibung)
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"El manual describe las formas más conocidas del tratamiento de la comunicación intercultural; postula criterios básicos para su desarrollo y ofrece lineamientos generales para su aplicación. El manual inicia con la definición de conceptos fundamentales sobre interculturalidad y comunicación i
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ntercultural; para posteriormente relacionarlo con aspectos fundamentales que se deben tomar a consideración para el periodismo ambiental y la gestión eficiente y efectiva de la comunicación en el contexto del cambio climático. Finalmente, proponemos postulados y acciones concretas para lograr la práctica de la comunicación intercultural. Estas son: comprender la complejidad de la interrelación entre comunidad y medio ambiente; comunicar desde el conocimiento tradicional; gestionar la comunicación desde el diálogo intercultural; y, construir narrativas diferentes tomando a consideración las técnicas de la comunicación comunitaria." (Presentación, página 5)
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"This handbook is designed to serve the needs of anyone who conducts, plans, or implements clinical trials—especially trials that evaluate new drugs or interventions in a community setting. We want to make your job easier, whether you are a researcher, a study coordinator, or a communications prof
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essional. Objectives: provide practical guidance to clinical trial staff and research partners on how to anticipate and respond to the special communications challenges posed by the conduct of clinical research in resource-limited settings; share lessons learned from case studies of actual experiences running trials in Africa, Asia, Latin America, the United States and Europe; supply hard copy and electronic versions of diagnostic tools, sample templates, and model examples of communications plans and materials that sites can adapt for use in their communications planning and implementation." (Page 2)
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"Why is advertising crucial for sustainability of independent media, and does it influence content? What makes advertisers choose certain media? Who within a company decides on advertising? How influential are media agencies? And how can media organisations conduct or commission audience research? T
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his publication gives straightforward answers to such fundamental questions. Advertising experts and journalists share their knowledge, based on their experiences in the Middle East and in Germany, in easy-to-understand, non-technical language, and even describe concrete steps towards clinching an advertising deal or organising an audience survey. This publication is an excellent starting point for anyone interested in familiarising themselves with the basics of advertising media planning and its relevance for sustainable media markets." (CAMECO Update 1-2015)
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"Why was there in the year 2000 a significant shift in the representation of families on Indian soap operas, from middle-class nuclear families with independent working women to upper-class joint families with only homemakers; and from milieus in which the religion of the characters was incidental,
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to milieus in which the Hindu religion and the performance of it was of central importance? I argue that a confluence of three forces enabled these shifts: (1) in marketing, a radical 'bottom-of-the-pyramid' approach; (2) in TV, the industry's attempts to find audiences in large numbers, mediated by the structure of the Indian audience measurement system; and (3) Hindu nationalists' focus on 'middle-class' audiences. In other words, I show how the very structure of the audience marketplace, especially the Indian television audience measurement system and shifts in marketing practices, abets the naturalization of particular political discourses within popular cultural forms, in this case Hindu nationalist discourse within television soap opera." (Abstract)
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"In this paper, I examine the aims and motivations behind the EU’s audiovisual assistance programs to countries in the Global South, using data from policy documents and semi-structured, in-depth interviews with program managers and administrative staff in Brussels. These programs prioritize forms
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of audiovisual content that are locally specific, yet globally tradable. Furthermore, I argue that they have an ambivalent relationship with traditional notions of international development, one that conceptualizes media not only as a means to achieve economic development and human rights aims, but as a form of development itself." (Abstract)
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"This study identifies and critically analyses the major imperial (global and regional) political and economic factors and decisions that influenced and shaped the development of pre-independence radio broadcasting in the Bechuanaland Protectorate. With little or no consideration of the needs of the
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local population, two duelling imperialist powers – Great Britain and the Union of South Africa – negotiated, disagreed, and eventually virtually co- established a centralised, administrative radio network that reflected their own regional ambitions. Based primarily on key official British Protectorate, High Commission and Union government documents obtained from extensive archival research in the Botswana National Archives, a detailed picture emerges of two duelling imperial powers planning for their own divergent regional futures, via the establishment of administrative and political dimensions of radio policies, for a territory which both wished to control for their own purposes. Once Britain had decided against allowing South Africa's annexation of Bechuanaland, radio politics and policies fell more into line with those in other British colonial African and Asian territories, primarily managing perceived anti-colonial nationalist challenges and deterring the perceived threats posed by apartheid- and Cold War-inspired communist influences." (Abstract)
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"This guide is made for civil society activists who plan to run wallposter comics workshops within their own organisations or groups. All steps needed to run a workshop are fully explained in the guide and it should be used together with our manual “How to make wallposter comics”, which should b
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e given as a handout to the participants. To arrange a wallposter comics workshop you need two trainers, a hall, pens, papers, and access to a copying machine. Your participants (about 15-20) should be motivated people, e.g. community activists, who wish to have their voices heard about issues they want to raise." (Page 3)
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"The first in-depth, comprehensive study of Korean cinema offering original insight into the relationships between ideology and the art of cinema from East Asian perspectives. Combines issues of contemporary Korean culture and cinematic representation of the society and people in both North and Sout
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h Korea. Covers the introduction of motion pictures in 1903, Korean cinema during the Japanese colonial period (1910-45) and the development of North and South Korean cinema up to the 1990s. Introduces the works of Korea’s major directors, and analyses the Korean film industry in terms of film production, distribution and reception. Based on this historical analysis, the study investigates ideological constructs in seventeen films, eight from North Korea and nine from South Korea." (Publisher description)
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"In this contribution, the role of progressive African intellectuals fifty years after independence in the context of African postcolonial, political and socio-economic conditions is examined. African intellectuals have been marginalized by the African state, and progressive intellectuals have been
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disunited in their struggle for relevance. The possibilities for African intellectual autonomy and international solidarity are shown through a recollection of the flourishing intellectual environment and local publishing output of post-independence Tanzania. The end of that era and the demise of publishing, including in African languages, has negatively impacted African economic and intellectual emancipation and can only be addressed by international solidarity among progressive intellectuals." (Abstract)
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