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¿La estrategia de medios de tu compañía tiene la dirección adecuada? Estudio de la publicidad en los medios de comunicación masiva en México: Eficiencia, alcance, impacto y experiencia

Gilberto Lozano Meade, Patricia Moreno
Mancera; Ernst & Young (2015), 34 pp.
"Actualmente, México se compone en mayor medida de una población joven. Esto implica un beneficio considerable para el desarrollo económico del país; no obstante, la evolución hacia una sociedad encabezada por adultos mayores presenta un futuro lleno de desafíos, no solo económicos, sino publ ... more
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Le marketing de rue en Afrique

Pierre Mouandjo B. Lewis
Paris: L'Harmattan (2015), 505 pp.
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Asian Comics

John A. Lent
Jackson: University Press of Mississippi (2015), x, 342 pp.
"As only Japanese comics output has received close and by now voluminous scrutiny, Asian Comics tells the story of the major comics creators outside of Japan. Lent covers the nations and regions of Bangladesh, Cambodia, China, Hong Kong, India, Indonesia, Korea, Malaysia, Myanmar, Nepal, the Philipp ... more
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Éducation aux médias et jeux vidéo: Des ressorts ludiques à l’approche critique

Média Animation (2015), 67 pp.
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Small Cinemas in Global Markets: Genres, Identities, Narratives

Lenuta Giukin, Janina Falkowska, David Desser (eds.)
Lanham: Lexington Books (2015), xxiv, 294 pp.
"Small Cinemas in Global Markets addresses aspects such as identity, revisiting the past, internationalized genres, new forms of experimental cinema, markets and production, as well as technological developments of alternative small screens that open new perspectives into small cinema possibilities. ... more
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Architecture de l'information: Méthodes, outils, enjeux

Jean-Michel Salaün, Benoît Habert (dir.)
Louvain-la-Neuve: De Boeck (2015), 205 pp.
"On compte aujourd'hui plus d'un milliard de sites web et applications mobiles. Dans un environnement aussi compétitif, la fidélité de l'internaute à une interface ou à une ressource dépend en grande partie de l'expérience de sa visite. C'est pourquoi le rôle de l'architecte de l'information ... more
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Global Mental Health Communications Toolkit

Agnes Becker, S. Usmani, G. Ryan, M. De Silva
London: Mental Health Innovation Network; London School of Hygiene & Tropical Medicine (2015), 27 pp.
"This toolkit aims to help global mental health researchers communicate their findings to their stakeholders. The principles in this toolkit can be applied to all stakeholders, including policy-makers, and to key messages about your project’s implementation and policy influence activities. This to ... more
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Humor gráfico: Manual de uso para la historia

Florencia Levín
Los Polvorines: Ediciones UNGS, Universidad Nacional de General Sarmiento (2015), 123 pp.
"El primer capítulo, titulado “Hacia una conceptualización del humor gráfico”, se propone aportar herramientas conceptuales y teóricas que nos permitan concebir al humor gráfico como un tipo particular de discurso social. El capítulo comienza con un intento de organización conceptual de l ... more
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Getting Textbooks to Every Child in Sub-Saharan Africa: Strategies for Addressing the High Cost and Low Availability Problem

Birger Fredriksen, Sukhdeep Brar, Michael Trucano
Washington, DC: World Bank (2015), xv, 106 pp.
"The objective of the study is to identify the cost and financing constraints to text book provision and thereby help countries remove constraints on timely provision of affordable textbooks to all students in primary and secondary education. To this end, the study focuses exclusively on cost and fi ... more
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African Journalism Studies: The First 60 Years

Jo Ellen Fair
African Journalism Studies, volume 36, issue 1 (2015), pp. 22-29
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Manual de la comunicación publicitaria

Pedro Pablo Gutiérrez, José Luis Martín, Tania Sueiro
Valencia: campgràfic, 2nd ed. (2015), 249 pp.
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Deutscher Kolonialismus - ein vergessenes Erbe? Postkolonialität in der rassismuskritischen Bildungsarbeit

Susanne Heyn, Deborah Krieg, Mendel Meron
Frankfurt am Main: Bildungsstätte Anne Frank (2015), 48 pp.
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Global Media Report 2015: Global Industry Overview

McKinsey (2015), 24 pp.
"Spending on media continues to shift from traditional to digital products and services at a rapid pace. By 2019, we believe digital spending will account for more than 50 percent of overall media spend. Within this, digital video spending will overtake physical spending by 2018, two years earlier t ... more
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La contribución de América Latina al campo de la comunicación: Historia, enfoques teóricos, epistemológicos y tendencias de la investigación

César Bolaño, Delia Crovi Druetta, Gustavo Cimadevilla (eds.)
Buenos Aires: Prometeo Libros (2015), 497 pp.
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Sittenbild der Konsumgesellschaft: Ethik der Werbung in Zeiten der freiwilligen Aufgabe unserer Grundrechte

Guido Zurstiege
Communicatio Socialis, volume 48, issue 3 (2015), pp. 250-264
"Im Kontext digitaler Medienumgebungen vermischen sich bestehende werbebezogene normative Standards mit neuen, ehemals branchenfremden Standards. Dies macht auf der Ebene werblicher Medienangebote die Neudefinition ethischer Grenzlinien wahrscheinlich. Dies macht aber auch auf der Ebene der Akteure ... more
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Surface Tension: Navigating Socially Engaged Documentary Photographic Practices

Gemma-Rose Turnbull
Nordicom Review, volume 36, issue Special Issue (2015), pp. 79-95
"As Documentary Photographers increasingly introduce the collaborative and participatory methodologies common to socially engaged art practices into their projects (particularly those that are activist in nature, seeking to catalyse social change agendas and policies through image making and sharing ... more
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Literatur in Nordkorea

Yong Sun Jeon
In: Länderbericht Korea
Eun-Jeung Lee (ed.)
Bonn: Bundeszentrale für politische Bildung (bpb) (2015), pp. 612-621
"Das Material für die nordkoreanische Literatur schöpft sich zum allergrößten Teil aus Kim Il Sungs bewaffnetem Revolutionskampf gegen Japan. Schriftsteller und Künstler lassen die Schauplätze der antijapanischen Revolution wiederauferstehen und deren Geist wiederaufleben [...] Dabei hat der I ... more
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Assessment of the Observance of TV Programme Ratings in Uganda: A Case of Telenovelas

John Baptist Imokola
Makerere University (2015), xxii, 75 pp.
"The study finds that there is a general liking for Partenal Guidance (PG) ratings, based on the need to protect the children from harmful and foreign content, as well as to avoid adoption of foreign cultures. However, this does not translate into action in determining viewership decisions, with man ... more
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An Ever-Widening Screen

Peter Malone
Ballarat: Connor Court Publishing (2015), 501 pp.
"We all have many strands in our lives. In this memoir, Peter Malone takes us through his various strands. He is a man of a certain vintage, mainly Irish heritage. He grew up as a Catholic in a pre-Vatican II Church. His call was to a religious congregation from the late 1950s and to priesthood from ... more
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Von "De Voortrekkers" bis "Tsotsi"

Martin Botha
Afrika Süd, issue 1 (2015), pp. 35-37
"In Südafrika gibt es seit 120 Jahren Kino und Filmproduktionen. Die südafrikanische Filmindustrie zählt zur ältesten weltweit. Bereits 1895 zog das erste Kinetoscope in Johannesburg Zuschauer an. Jahrzehntelang von der Ideologie des burischen Nationalismus dominiert, muss sich die heutige Films ... more