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Economics, Markets & Viability of Media

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Simplifying Success: An Ecosystem Initiative for Improving the Financial Sustainability of Independent Digital News Media in Restricted Markets

Jason Lambert

Internews (2021), 24 pp.

"This report aims to progress the media development sector’s work towards the financial sustainability of independent news media. It proposes a new ecosystem-level framework for categorising media outlets, measuring their performance and making them more resilient to their obstacles in reaching an ... more

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The Business Environment for News Media in Zimbabwe

Michelle Foster, Jason Lambert

Internews (2021), 22 pp.

"There is a growing market for factual, independent, reliable, and affordable news delivered in diverse languages in southern Zimbabwe. The local revenue sources to fund those efforts are not apparent. In an area of deep poverty, which has only been amplified by natural disasters and pandemic, large ... more

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Sustainability: Going Beyond the Buzzword
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Michel Leroy

Forum Medien und Entwicklung (fome);MEDAS21 (2021), 31 pp.

"This paper aims to trace the social construct of sustainability in the context of media development and define what is to be sustained, at the level of the intervention (the process of change) or its outcome (the impact on the medium itself). It is intended for all those who are concerned, closely ... more

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Independent Media in Lebanon: An Economic Outlook

Metn: Samir Kassir Foundation (2021), 10 pp.

"Alternative media platforms in Lebanon vary in size and expenditures. Annual turnovers range between USD 15,000 to almost USD 1.1 million. Editorial costs make up the bulk of all alternative media platforms. Namely the salaries of core team members and journalists, as well as the fees paid to freel ... ancers, correspondents, and outside consultants/writers. Secondary costs include production equipment, rent, operation, equipment, legal fees, and technical feels. All interviewed independent platforms are non-profit. Almost all members of independent platforms are motivated primarily by their love of the job. Most independent platforms have relied on volunteering, either totally or partially, from their conception to their current stage. None of the platforms interviewed have a devoted person or team in charge of marketing and sales in the traditional sense of buying ads or working on partnerships. Partnerships are usually rare, approached informally, by word-of-mouth and networks, and decided up by editorial teams. All platforms have one person (full-timer or part-timer) in charge of marketing the platform’s own content on social media, but not advertising other brands on their own platforms, except The961. Almost all the platforms are unsatisfied with the current promotion model on social media. Most concerns are related to the clash between the platform’s values and the ethics and politics of social media platforms. Complaints also touched upon the fact that independent media have to invest time and money to create content, and then they have to pay social media to host it, rather than get paid by social media. Some platforms, such as Khateera, have adopted a pragmatic mindset from the start. “Our only objective is to get our message across to as wide an audience as possible,” they said. All media have agreed that good journalism costs money and generates very little, therefore other revenue streams are required to sustain it. All independent media interviewed have relied mostly on grants, except The961. Grants provide core funding and project-based funding. Both Daraj and Megaphone have also relied on volunteers but have shifted away from it. Sentiments towards grants vary. Most platforms in Lebanon have chosen donors that are not related to national, local or foreign authorities; donors that preserve their editorial integrity: i.e., no interference in editorial decisions and alignment with values and ethics. They all have a good relationship with their donors." (Findings, page 3) more

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Media Viability in East Africa: Kenya

George Gathigi, Ann Hollifield

Aga Khan University;Deutsche Welle DW Akademie (2021), vii, 30 pp.

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Media Viability in East Africa: Uganda

George Gathigi, Ann Hollifield (eds.)

Aga Khan University;Deutsche Welle DW Akademie (2021), vii, 31 pp.

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Media Viability in East Africa: Tanzania

George Gathigi, Ann Hollifield (eds.)

Aga Khan University;Deutsche Welle DW Akademie (2021), vii, 33 pp.

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Media's Future in a Post-Covid World

John Wilpers

UPM;FIPP (2021), 72 pp.

"The road to creating a successful corporate culture in the new hybrid work era is lined with landmines, but it is also loaded with new opportunities for more diverse, more motivated, and more talented workforces. Financial sustainability was already a dicey challenge pre-Covid. Companies producing ... more

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Who Owns the Media in Bangladesh?

Dhaka: Center for Governance Studies (CGS) (2021), 57 pp.

"This report documents a snapshot of media ownership in Bangladesh in late 2020 and identifies its major patterns. By no means is this report exhaustive nor does it cover all aspects of ownership of media in Bangladesh. In the absence of baseline data, our primary objective was to build one with the ... more

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Estudios sobre la industria de contenidos audiovisuales y pluralismo informativo en Colombia

Comisión de Regulación de Comunicaciones (CRCOM) (2021), 33 pp.

"Fruto de la convergencia tecnológica la industria de Contenidos audiovisuales ha cambiado en Colombia. Si bien, la audiencia continúa accediendo a los contenidos a través de TV (sea por señal abierta o por TV por suscripción), el fenómeno de acceso a contenidos difundidos por internet a trav� ... more

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UNESCO Media Viability Indicators: Research Study Jamaica

Brian Schmidt, Kiran Maharaj

Media Institute of the Caribbean;UNESCO (2021), 86 pp.

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Financial Transparency of Media 2020

Mariam Pataridze, Ani Kistauri

Media Development Foundation (MDF) (2021), 40 pp.

"The following report on the financial transparency of media represents data of 2020. In order to illustrate the extent to which budgetary funding influences the editorial policy of the media or to observe the types of editorial policies the concerned media outlets pursue, it also discusses some exa ... more

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COVID-19 and the Media: A Pandemic of Paradoxes. Human Rights Impacts of COVID-19 on Public Interest Media

Hugh Macleod

Copenhagen: International Media Support (IMS) (2021), 115 pp.

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Media Economy in the Pandemic: A European Perspective

Roberta Carlini, Konrad Bleyer-Simon

San Domenico di Fiesole: European University Institute;Centre for Media Pluralism and Media Freedom (CMPF) (2021), 25 pp.

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Media Viability in Lebanon: Applying DW Akademie’s Media Viability Indicators (MVIs)

Ann Hollifield

Bonn: Deutsche Welle DW Akademie (2021), 46 pp.

"The biggest detriments to news media viability in Lebanon include: The political partisanship of the media; A lack of sustainable business models for the media; An oversaturated and hypercompetitive media market resulting in lowered quality of content; Too little competition in the advertisement ma ... more

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The African Film Industry: Trends, Challenges and Opportunities for Growth
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Marie Lora Mungai, Pedro Pimenta et al.

Paris: UNESCO (2021), 271 pp.

"For the first time, a complete mapping of the film and audiovisual industry in 54 States of the African continent is available, including quantitative and qualitative data and an analysis of their strengths and weaknesses at the continental and regional levels. The report proposes strategic recomme ... more

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COVID-19 and the Global Media Sector: Developments and Ways Forward

Alexander Matschke, Johanna Mack, Dennis Reineck, Roja Zaitoonie

Bonn: Deutsche Welle DW Akademie (2021), 7 pp.

"COVID-19 has taken a heavy toll on freedom of expression, access to information, and media freedom. Amidst an ongoing global decline in democratic freedoms, the pandemic has severely affected the work of media outlets and independent journalists. Functioning media are, however, a precondition for r ... more

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Impact of Covid-19 on Media Sustainability

MISA-Zimbabwe (2021), 47 pp.

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Censorship, the Media, and the Market in China

Jonathan Hassid

Journal of Chinese Political Science, volume 25 (2020), pp. 285–309

"Pervasive media censorship in China is often seen as a strictly political issue. Although in past years reporters have had leeway to report on economic issues, the Chinese Party/state has moved to tamp down economic journalism, even arresting those who report on bad economic news. This shift brings ... more

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Local Radio Stations in Africa: Sustainability or Pragmatic Viability?
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Mary Myers, Nicola Harford

Washington, DC: Center for International Media Assistance (CIMA) (2020), 28 pp.

"Radio stations across Africa are facing unprecedented threats to their sustainability due to weak media markets, limited advertising revenue and intense competition. A more pragmatic understanding of viability and more flexible donor strategies can help these outlets stay on air and maintain their ... more

Sustainability: Going Beyond the Buzzword Top Insights

The African Film Industry: Trends, Challenges and Opportunities for Growth Top Insights

Local Radio Stations in Africa: Sustainability or Pragmatic Viability? Top Insights

Sustainability: Going Beyond the Buzzword
Top Insights

The African Film Industry: Trends, Challenges and Opportunities for Growth
Top Insights

Local Radio Stations in Africa: Sustainability or Pragmatic Viability?
Top Insights