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Persuasive Communication
New York; London: Guilford Press, 3rd ed. (2016), xvi, 383 pp.
"Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cogni
...
Unboxing Television in Contemporary Indonesia
Jakarta: Centre for Innovation Policy and Governance (CIPG) (2015), xxiii, 210 pp.
"Having spent some time in the living rooms of 12 families across Greater Jakarta, West Java and East Nusa Tenggara, we found that audience has their own ways of consuming media and capacity to reflect on the content they are served. This capacity differs varyingly, fundamentally depending on three
...
Medienrezeptionsforschung
Konstanz: UVK (2015), 284 pp.
"Dieses Lehrbuch bietet einen kompakten und theoretisch fundierten Einstieg in die wichtigsten Ansätze der kommunikationswissenschaftlichen Rezeptionsforschung. Im Mittelpunkt steht das Individuum, das sich einem Medium zuwendet und es nutzt – die dabei ablaufenden kognitiven, emotionalen und ver
...
Media, Race and Crime: Racial Perceptions and Criminal Culpability in a Multiracial National Context
International Communication Gazette, volume 77, issue 1 (2015), pp. 24-50
"This study contributes to the limited literature on race and crime in a multicultural Asian context. Based on a survey in Singapore, where multiracialism is a fundamental political pillar and yet discourse about race is mostly shunned, the findings suggest a relationship between media consumption a
...
The Poverty of Television: The Mediation of Suffering in Class-Divided Philippines
London: Anthem Press (2015), 226 pp.
"Based on an extensive ethnographic study of television and audiences in class-divided Philippines, this is the first book to take a bottom-up approach in considering how people respond to images and narratives of suffering and poverty on television. Arguing for an anthropological ethics of media, t
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Mediennutzung und Lebenswelten: Ergebnisse der ARD/ZDF-Langzeitstudie Massenkommunikation
Media Perspektiven, issue 10 (2015), pp. 427-441
"Radio und Fernsehen sind unverändert die Leitmedien in allen Lebenswelten. Sie bleiben die meistgenutzten Medien in allen Milieus. Das Internet hat in den avantgardistischen Milieus der Performer und des expeditiven Milieus die höchste Reichweite. Tageszeitungen erreichen diese Milieus nur noch i
...
Investigación latinoamericana de recepción: Un largo camino andado, una historia viva para contar
In: La contribución de América Latina al campo de la comunicación: historia, enfoques teóricos, epistemológicos y tendencias de la investigación
Buenos Aires: Prometeo Libros (2015), pp. 101-130
Measuring Media Impact: An Overview of the Field
USC Annenberg Norman Lear Center, Media Impact Project (2014), 34 pp.
"[...] technological changes in the media sector have opened up a range of new analytical opportunities for understanding the impact that media can have across a range of relevant criteria. Thus, the field of media impact assessment is in a period of rapid innovation and change, in which new approac
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Fights, Adapts, Accepts: Archetypes of Iranian Internet Use
Philadelphia, PA: Annenberg School for Communication, Center for Global Communication’s Iran Media Program (2013), 24 pp.
"The Internet is one of the few remaining platforms where Iranians can practice some level of open debate, less susceptible to social and political limitations. Research on Internet use in Iran sheds light on a large online community engaged in a diversity of activities and expanding at a significan
...
Will the Social Media Lenses be the Framework for Sustainable Development in Rural Nigeria?
Journal of African Media Studies, volume 5, issue 2 (2013), pp. 237-254
"As academia, development experts and policy-makers have continued to search for the right mix of technology, methodology, easy-to-use and understandable scientific elements and infrastructure that would suit the nation’s peculiar circumstances towards meeting her developmental needs. This situati
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Soap Operas as a Matchmaker: A Cultivation Analysis of the Effects of South Korean TV Dramas on Vietnamese Women’s Marital Intentions
Journalism & Mass Communication Quarterly, volume 90, issue 1-2 (2013), 23 pp.
"This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the theory of reasoned action. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption
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Handbuch Medienwirkungsforschung
Wiesbaden: Springer VS (2013), 671 pp.
Amazon Town TV: An Audience Ethnography in Gurupá, Brazil
Austin: University of Texas Press (2013), xi, 210 pp.
"This pioneering study examines television’s impact on an Amazonian river town from the first broadcasts in Gurupá, in 1983, to the present." (Publisher website)
Attribute Agenda Setting, Priming and the Media’s Influence on How to Think About a Controversial Issue
International Communication Gazette, volume 74, issue 1 (2012), pp. 43-59
"Using a controversial issue in South Korea, a government plan to relocate the administrative capital, this study examines attribute agenda setting. Linking survey data to an analysis of news coverage, more specifically, the article explores how television news has influenced the way the public eval
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Reinforcement or Reactance? Examining the Effect of an Explicit Persuasive Appeal Following an Entertainment-Education Narrative
Journal of Communication, volume 62, issue 6 (2012), pp. 1010-1027
"Entertainment-education interventions frequently include an explicit persuasive appeal, such as an epilogue, at their conclusion. This may help to overcome potential limitations of narrative persuasion by highlighting and clarifying the underlying message. Despite this potential, an explicit persua
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Comparing Media Use and Reception
The Routledge Handbook of Emotions and Mass Media
Abingdon, Oxon; New York: Routledge (2011), xiii, 422 pp.
"The impact of mass media on individuals and society is to a great extent based on human emotions. Emotions, in turn, are essential in understanding how media messages are processed as well as media's impact on individual and social behavior and public social life. Adopting an interdisciplinary appr
...
Consumption of US Television and Films in Northeastern Mexico
International Communication Gazette, volume 73, issue 8 (2011), pp. 685-705
"This article explores the consumption patterns of local and foreign film and television content of Mexican audiences living in the Northeast region of the country, a region bordering with the United States. Based on telephone surveys in four of the largest cities in the area (Reynosa, Monterrey, Sa
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Medienwirkungsforschung
Konstanz: UVK, 4th ed. (2011), 343 pp.
Análisis de recepción en América Latina: Un recuento histórico con perspectivas al futuro
Quito: CIESPAL (2011), 475 pp.
"El valor de este trabajo radica en la visión global que nos ofrecen los distintos equipos de trabajo de los paÃses sobre los diferentes y complejos escenarios en los que se dan la relación audiencia-medios, lo que sucede antes y después de esa relación, el aporte de los contenidos que ofrecen
...
