"El presente documento sistematiza las experiencias vividas durante la ejecución de una estrategia comunicacional desde agosto de 2022 hasta mayo de 2023, periodo en el que cinco estudiantes cursaron la maestría de Comunicación Inteligente en la Universidad Católica Boliviana “San Pablo”, Re
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gional La Paz (UCB). Este proyecto partió de la colaboración con la Revista 88 Grados, que será abordada más adelante, por la cual estos integrantes conformaron un grupo del mismo nombre. La estrategia elaborada se podrá hallar al final de la recopilación de los datos empíricos y estará dividida en dos partes (véase Estrategia de comunicación inicial y Estrategia de comunicación final). No obstante, en líneas generales, ambas versiones rescatan la importancia de difundir la labor social de la Revista y la necesidad de transformarla en una verdadera e-magazine, concepto desarrollado en el capítulo 3." (Introducción, página 1)
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"To date, the study of news deserts, geographic spaces lacking local news and information, has largely focused on countries in the Global North, particularly the United States, and has predominantly been interested in the causes and consequences of the disappearance of local media outlets (e.g., new
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spapers and TV stations) to the social fabric of a community. In this article, we extend the concept of “news deserts” by drawing on literature on the geography of news in Africa, where information voids have long been documented but have not been studied within the conceptual framework of news deserts. Using computational tools, we analyse a sample of 519,004 news articles published in English or French by news websites in 39 African countries. We offer evidence of the existence of online news deserts at two levels: at a continental level (i.e., some countries/regions are hardly ever covered by online media of other African countries) and at a domestic level (i.e., online news media of a given country seldom cover large areas of the said country). This article contributes to the study of news deserts by (a) examining a continent that has not been featured in previous research, (b) testing a methodological approach that employs computational tools to study news geographies online, and (c) exploring the flexibility of the term and its applicability to different media ecosystems." (Abstract)
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"In this study we identify and elaborate at least six components of the digital media ecosystem: (1) content creators and distributors; (2) consumers/users; (3) monetization channels; (4) advertising networks, (5) data analytics and insights and (6) social media, streaming and e-commerce platforms.
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Qualitative findings have revealed four major traits of the digital media ecosystem in Western Balkans: (1) market underdevelopment (the market significantly lags behind the developed countries); (2) financial constraints (media outlets are not resourceful enough and lack funding to use advanced services digital media ecosystem offers); (3) media dynamics and technological uptake (traditional media outlets recognize the opportunity in digital media and mostly possess digital channels as secondary screens to their main formats, with larger media also utilizing the opportunities of YouTube and podcast format); (4) driven by donors or media outside of WB (independent media outlets are mainly driven by donors and external investments. Furthermore, the main reasons for slower progress in the media landscape and with media outlets in Western Balkans are identified in the study, namely: (1) economic challenges, (2) lack of infrastructure, (3) regulatory environment, (3) media ownership and control, (4) lack of training and skills and (5) monetization challenges. Each of these reasons are elaborated, with the support of arguments from the primary study.
Comprehensive maps of media outlets and IT companies in the Western Balkans are created, with detailed lists of both categories provided. Here, it can be concluded that there are plenty of actors in both sectors as well as the sector is growing. The study further groups media outlets into three main categories, taking the level of digital transformation and technology adoption: (1) advanced media outlets, (2) media outlets undergoing transformation, and (3) traditional media outlets. In terms of IT companies, and general in the IT sector, which is very prolific in the region, the study selected ones that demonstrate innovativeness and an advanced assortment of services and products, positioning them as potential collaborators for media outlets seeking to improve their digital presence, engagement strategies, and content delivery mechanisms." (Executive summary, pages 1-2)
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"[...] While Facebook and YouTube are the most preferred platforms for content consumption, Facebook stands as a less trusted platform among the audience (ranks 4th). Audiences prioritize quality entertainment, current information, reliable reporting, and educational value content, while content cre
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ators mostly cover topics like politics, business, and social issues.
Ethiopian users spend 2 to 4 hours daily on digital media, mainly accessed through smartphones. Online misinformation is widespread, and platforms like Telegram, websites, and YouTube are more trusted. Connectivity challenges, high staff-turnover, and limited advertising opportunities hinder content production and distribution. Digital media outlets engage with audiences through various platforms, targeting youth with a higher proportion of male users. Editorial systems, physical infrastructure, and revenue models vary among digital media outlets.
The study recommends that media organizations enhance digital literacy and fact-checking skills, diversify revenue streams, utilize digital storytelling tools, and access training programs. It suggests that government institutions streamline administrative procedures and provide incentives for digital innovation. Media development organizations are encouraged to offer capacity-building programs, provide financial and technical support, and collaborate on media literacy initiatives and fact-checking platforms. Acting on these recommendations could help mitigate challenges related to content production, verification, revenue generation, media literacy, and collaboration." (Executive summary)
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"Central Asian post-independence media and communication industries, professional practices, education, persisting and evolving values, and traditions remain critically understudied with a notable scarcity of research and scholarly publications on the complex and increasingly changing communicative
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ecology landscape of this region. Mapping the Media and Communication Landscape of Central Asia: An Anthology of Emerging and Contemporary Issues addresses this gap in literature by exploring, analyzing, and shedding light to the field, practice, research and critical inquiry of media and mass communication in four countries in Central Asia—Kyrgyzstan, Tajikistan, Kazakhstan, and Uzbekistan. This book includes local authors as well as new and emerging researchers from this region to contextualize the issues explored and provide a supportive dialogue between different points of view." (Publisher description)
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"This chapter maps out the contours of recruitment and retention practices in an increasingly complex African news media ecosystem in which traditional news media operate alongside a new crop of small but very vibrant media start-ups that are intentionally unencumbered by traditional journalistic an
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d professional normative practices." (Abstract)
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"Dieses Buch hilft Ihnen dabei, digitale Produkte zu entwickeln. Praxisnah erklärt Mark Heywinkel die Grundlagen der Formatentwicklung. Er zeigt, in welchen Phasen Redaktionen ihr Publikum analysieren, Produktideen erdenken, Prototypen bauen und geordnet Formate erstellen können. Ein Buch für all
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e in Zeitungs-, TV- und Radioredaktionen, die ihre Marke im Digitalen erfolgreich positionieren möchten." (Verlagsbeschreibung)
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"Despite the political, economic and linguistic differences that characterise the 40+ countries where we conducted this research, the 540 digital native media organisations featured in our Project Oasis directory face many common challenges and opportunities. Among our key findings:
They use social
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media to target younger audiences, send news updates via Telegram to evade censorship, and train citizen journalists to reach underserved communities.
More than 85% said society and human rights issues are key areas of their coverage, including topics related to migration, refugees, gender and feminism.
More than 50% dedicate resources to investigative journalism, and many form alliances to cover stories across borders.
More than 58% of the media founders featured in this report are women. They are highly collaborative, and most have two or more co-founders.œMedia founded by teams that include both men and women reported the highest revenues, with an average of €509,740 per year.
Those that invest in business development build more sustainable organisations. Media outlets that have at least one employee dedicated to revenue generation reported average annual revenue six times higher than those without people in these roles: €598,539 compared to .95,629.
More than half the media in this study are non-profit organisations, and many of the for-profit ventures invest more in journalism than building profits.
Among non-profit media, the primary revenue sources are grants, individual donations and membership (in that order). Among for-profits, the top sources are: advertising, website subscriptions and grants.
Revenue diversity is key, but more sources do not correlate to greater success. Developing two to six sources of revenue appears to be optimal for sustainability and independence.
Digital native media outlets range from small start-ups run by volunteers dedicated to their communities, to highly profitable multi-platform operations that attract millions of page views every month and earn millions of euros a year." (Executive summary, page 4-5)
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"If you are a journalist with a story to tell or a hobbyist with a burning passion for your subject we have broken up the act of producing a podcast into 61 steps that are meant to instruct but also inspire. We have collected expert advice from podcasters from all around the world and distilled it i
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nto this guide. Our experts have worked on all different types of podcasts, winning awards and gaining huge audiences. Here for the very first time we bring their collective experience together in an effort to make the definitive guide for those starting to podcast (and those who have been working in the medium for years)." (Page 2)
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"The expansion of the daily news podcast format in the media industry has brought new narrative opportunities and shows the strength of the audio medium. For this reason, a qualitative analysis of the daily news podcast ecosystem has been performed from the strategy and business model perspectives t
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hrough a comparative study of 14 cases (10 with media parent companies and 4 independent) in the Spanish-speaking segment using semi-structured interviews with the heads of the entities analyzed. The results reveal that daily news podcasts allow media outlets to improve their positioning by forming part of their audience’s routines, and create new revenue streams through sponsorships and brand agreements. Two editorial concepts have been identified: the in-depth analysis of a topic with support from the editorial department, and round-ups similar to radio news bulletins that cover the outlet’s informative key elements. The research also highlights audio initiatives by independent creators in specialized fields who shed light on the format’s potential for news narratives." (Abstract)
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"The aim of this article is to show to what extent alternative audio media can be built online, not only by amateurs but also as a combination of the energy and involvement of professional journalists and the community of listeners who are ready to support them [...] The podcast Raport o stanie swia
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ta and two Internet radio stations, Radio Nowy Swiat and Radio 357 from Poland, which are analysed in this article, were born in an act of protest against the negative changes in public service broadcasting, which became a propaganda tool. They are financed by listeners via the crowdfunding platform Patronite and do not broadcast advertising. A framework for analysing their functioning is devised using, in particular, theories of the public sphere and of alternative media. The study is based on content analysis of the call-in broadcasts disseminated for the first anniversary of the stations, Radio Nowy Swiat (April 16 and July 9, 2022) and Radio 357 (January 5, 2022). Pre-structured interviews with the patrons of Raport o stanie swiata are also used. Websites and social media accounts of these initiatives, as well as press coverage and data gathered by the National Broadcasting Council in relation to Polish Radio, are analysed as well. The research found that all three initiatives Raport o stanie swiata, Radio Nowy Swiat and Radio 357, despite being started by professionals, share some of the characteristics of alternative media and can significantly change the model of audio production, financing and consumption routines in Poland." (Abstract)
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"Presentamos este estudio como una contribución relevante para entender los profundos cambios y las tendencias del periodismo en América Latina, a partir de un análisis riguroso del paisaje mediático, así como del mapeo y caracterización de 1.521 medios nativos digitales verificados en 12 paí
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ses de la región. Se trata de una investigación única que permite conocer quiénes son, dónde se encuentran y en qué se diferencian estos medios digitales de naturaleza muy diversa: hiperlocales, feministas, sobre medio ambiente, de chequeo, narrativos, colaborativos, culturales, de control público, de temas sociales y políticos, entre otras causas y enfoques de agenda. Los hallazgos son a la vez desafiantes y alentadores. Los medios nativos digitales latinoamericanos muestran una gran vitalidad a pesar de condiciones adversas de distinto tipo. Es revelador que en el último año hayan surgido medios en Guatemala, Nicaragua, Bolivia y Venezuela, países donde se han vivido incidentes en relación con la libertad de expresión, con casos de presiones, censura o vigilancia de los gobiernos sobre la labor periodística. Algo que distingue las búsquedas de los medios nativos digitales estudiados es que priorizan la calidad de la información y su foco está en aportar una visión propia, impulsar sociedades más democráticas y libres y construir relaciones firmes con sus audiencias. Son medios que en su mayoría hablan a una comunidad, pero también están dentro de ella." (Presentación, página 7-8)
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"Together with podcast experts from around the world we defined the essential elements of podcasting and mapped how we can talk about podcasts. The shared language helps you to explore, develop and evaluate podcasts - individually or together!" (Page 1)
"This report analyzes the evidence and justification for these various policies and examines the implications for news media in low-income and developing countries. It identifies the particular challenges that countries with small markets, weak currencies, less stability, and less press freedom face
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in pursuing the policies outlined in this report, underscoring the importance of a coordinated global approach." (Introduction, page 2)
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"En este libro Carlos Rivadeneyra Olcese analiza el desarrollo y el estado actual de ese ecosistema comunicacional al que llama la podcastfera peruana. Para ello aborda las similitudes, diferencias y tensiones entre el podcasting como medio nativo digital y su pariente análogo más cercano: la radi
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o. Echa, además, una mirada al contenido de los podcasts peruanos y al papel de los amateurs y de los grandes medios de comunicación en la configuración de una tipología de nuestros podcasts. Y nos explica las posibilidades, a veces aprovechadas y a veces no, del transcasting. Con este estudio, Rivadeneyra Olcese deja en claro que el podcasting ha venido para quedarse y que está alcanzando su primera madurez entre nosotros. El estudio ofrece una inicial mirada a este nuevo medio de comunicación y traza las líneas que han de seguir, de aquí en adelante, los estudios que lo aborden." (https://www.ulima.edu.pe/publicaciones)
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"Drawing from a range of case studies of news and journalism startups, including Malaysiakini, Hong Kong Free Press, The News Lens of Taiwan, Thailand’s The Standard, Ciwei Gongshe of China, Indonesia’s IDN Media, Sabay of Cambodia and Frontier Myanmar, this book provides tips on how to launch a
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news media startup, how to find funding and how to sustain and scale the enterprise. Blending a theoretical approach with core business and newsgathering expertise, the author offers an engaging overview of contemporary entrepreneurial concepts and their vital relationship in finding new markets for journalism today." (Publisher description)
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"El panorama de los medios de comunicación han cambiado: de las grandes empresas editoras de periódicos, generalmente propiedad de grupos familiares, a los medios nativos digitales financiados por los propios periodistas o por ONGs gracias a los aportes ciudadanos o iniciativas de recaudación de
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fondos y suscripciones. Este texto dibuja un panorama general de lo que significan los medios digitales y revisa las experiencias de algunos medios de Ecuador, Colombia, Perú y Argentina. En el caso ecuatoriano, se analiza la cobertura de un hecho particular -las movilizaciones de octubre 2019- por parte de tres medios: Wambra EC, La Periódica y el Centro de Medios Virtuales de la Carrera de Comunicación de la Universidad politécnica Salesiana." (Descripción de la casa editorial)
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"Digital journalism in Brazil is dominated by a few big players and has recently been threatened by the country’s challenging political and economic environment. Still, organizational structures promoting independent digital journalism (IDJ) persist. Originally understood as “the blogosphere,”
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independent digital journalism in Brazil (IDJB) quickly evolved into several professionalized initiatives and now consists of dozens of news organizations. This article contributes to the field by (a) adding to scholarly conceptualizations of independent journalism in North America, Europe, and Latin America through the idea of “positive dependence” and (b) refining the understanding of IDJ in times of acute crisis. Based on an analysis of six emblematic cases, we show that IDJB is relational and distinct and that it functions without clearly defined boundaries. We further find that this relationality is necessary for IDJB to survive the attacks it faces. Different support networks shape “models of resilience” that, while not perfect, facilitate the institutionalization of IDJB by allowing for the slow but ongoing creation of new structures within the news ecosystem. Thus, the findings of this study suggest that the continuing institutionalization of IDJB and its particular characteristics contributes to the creation of a more diverse news ecosystem." (Abstract)
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"How much money do you need to start? Other than identifying a mission and an editorial vision, this is probably the most important question a would-be nonprofit news entrepreneur should ask at the outset. If you don’t ask it, you’re making the most basic error in starting a business. Moreover,
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to answer this question, you need a comprehensive initial expense budget, charting how much you’ll spend on everything from salaries to freelance to office space (if any) to benefits to photos to publishing tools to marketing and beyond. In my view, it’s a mistake to begin operations without at least 18 months of spending on hand, and two years is even better. This is hard, and quite likely daunting."
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