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Public Interest Communications: Strategy for Changemakers
Key Guidance
New York; London: Routledge (2025), xii, 344 pp.
"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises
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Strategic Communication: Campaign Planning
London; New York: Routledge, 3rd ed. (2023), xx, 278 pp.
"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium
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Agrarkommunikation: Eine Einführung in Theorie, Konzeption und Umsetzung
Wiesbaden: Springer Gabler (2022), xv, 395 pp.
"Ziel des Buches ist es, ein grundsätzliches Verständnis zu schaffen und methodische Herangehensweisen darüber zu vermitteln, was erfolgreiche Kommunikation in diesem Branchenkontext auszeichnet und welche Wirkungen sich mit Kommunikation erzielen lassen - veranschaulicht an vielen Fallbeispielen
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Planificación y gestión de procesos comunicacionales
Key Guidance
La Plata: Universidad Nacional de la Plata, Facultad de Periodismo y Comunicación Social;Ediciones de Periodismo y Comunicación (EPC) (2020), 230 pp.
Communications Toolkit: A Guide to Navigating Communications for Social Impact
Key Guidance
Los Angeles: Cause Communications, 4th ed. (2019), xiii, 100 pp.
"While there are many books, digital libraries, workshops, and presentations on individual aspects of communications for social impact, few resources succinctly cover the broad spectrum of communications needs for this field. To determine the content of the Toolkit, we conducted national qualitative
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Comunicar derechos en el posconflicto: Caja de herramientas y estrategias
Key Guidance
World Bank;UNESCO (2019), 304 pp.
"Queremos entender la comunicación y el acceso a la información como medios para la conquista de otros derechos. Hay innumerables rutas que podríamos tomar para llegar a este destino; la elegida acá es la que entiende la comunicación como un ecosistema complejo que debe estar imbricado en la co
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Story Money Impact: Funding Media for Social Change
New York; London: Routledge (2016), xiii, 256 pp.
"Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust evaluation tools. Friesen illuminates the spark at the core of these three pursuits. Structured around stories from the front lines, Story Mon
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La incidencia como camino para la construcción de ciudadanía: Una propuesta para trabajar desde la comunicación
Buenos Aires: Patria Grande (2016), 220 pp.
Planificación y comunicación
Quito: CIESPAL, 2nd ed. (2015), 324 pp.
"La idea fundamental que gira esta obra es la de justicia social dentro de la libertad y la solidaridad. Alarmados por los sintomas del caminar acelerado de la sociedad humana hacia el “admirable mundo nuevo“, de Aldous Huxley, en virtud de los efectos racionalizadores, disciplinadores y uniform
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Think Tank Initiative’s Policy Engagement and Communications Program — Anglophone Africa: A Toolkit for Researchers and Communications Officers
Washington, DC: Results for Development Institute;Think Tank Initiative (2014), 40 pp.
"In July 2013, 13 think tanks in Ethiopia, Ghana, Kenya, Nigeria, Tanzania, and Uganda embarked on a mission to strengthen their Policy Engagement and Communications (PEC) capacity. Over the course of 15 months, the think tanks worked with a mentor to diagnose their capacity needs and develop a PEC
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¿Cómo hacer un diagnóstico de comunicación social? Pistas para desarrollar estrategias exitosas
Key Guidance
Lima: Oxfam (2014), 61 pp.
"Esta guía aclara conceptos y brinda herramientas prácticas para identificar las fortalezas y los desafíos que puede enfrentar una organización en materia de comunicación interna y externa. Se trata de una guía práctica que se centra en cómo pasar del análisis de la situación a la acción
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Good Practices in Development Communication
OECD Development Centre (2014), 99 pp.
"This report reviews and highlights some key issues in the current debate on development communication. To do so it draws on experiences and inputs from members of the Informal Network of Development Assistance Committee (DAC) Development Communicators (DevCom) [...] The report starts by looking at
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Communication for Water Sector Reform: Obstacles and Opportunities
Washington, DC: World Bank (2012), vi, 16 pp.
"This Learning Note is published by the Operational Communications Division in the World Bank’s External Affairs Vice Presidency. It aims to help task managers communicate with service providers as they prepare for an urban water supply reform project. The focus is on how strategic public communic
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Manual de comunicación para comunicadores/as cristianos/as que luchan por la justicia
Key Guidance
Lima: Paz y Esperanza (2012), 95 pp.
"Uno de los propósitos de este manual es invitarles, por un lado, a pensar la comunicación más allá de los medios y el uso instrumental de las tecnologías de la información. De lo que se trata es de pensar la comunicación, como diría Rosa Maria Alfaro, como un proceso mediante el cual se cre
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Strategic Communication for ABS: A Conceptual Guide and Toolkit for Practitioners
ABS Capacity Development Initiative;Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2012), 86 pp.
"This Guide offers advice about the role, relevance and use of communication for implementing Access and Benefit-sharing (ABS) systems at the national level. It provides an overview of communication considerations, approaches and methods for the different phases of ABS implementation. Establishing A
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Medición y evaluación en comunicación
Málaga: Instituto de Investigación en Relaciones Públicas (IIRP) (2011), 112 pp.
Food Security Communications Toolkit
Key Guidance
Rome: FAO (2011), 213 pp.
"This toolkit is geared towards helping food security professionals develop a communication strategy and communicate more effectively with their target audiences. Specific sections of the toolkit focus on policy makers and the media, because of the important role they play in implementing and influe
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Comunicación estratégica: Valor agregado para una ONG. Caso testigo: Vecinos por la Carta y su incidencia en la reforma de la Carta Orgánica de Bariloche
Buenos Aires: Vecinos por la Carta;Avina (2010), 141 pp.
"Para los que trabajamos en la Representación Patagonia de la Fundación AVINA Argentina fue una oportunidad extraordinaria poder acompañar, muy próximos, a un puñado abierto y generoso de ciudadanos de San Carlos de Bariloche que decidió incidir directamente en el proceso de la reforma de su C
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Strategic Communication for Peacebuilding: A Training Guide
Brussels; Washington, DC: Search for Common Ground (2010), 48 pp.
"This guide is for trainers of media workers and government officials in the strategic communication of major development objectives. It is intended to improve the skills of media practitioners and policy makers by helping them create and disseminate policy information in ways which are accessible t
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Building Public Support for Anti-Corruption Efforts: Why Anti-Corruption Agencies Need to Communicate and How
Key Guidance
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP);United Nations Office on Drugs and Crime (UNODC) (2010), 63 pp.
"This paper provides a practical overview of how an agency may work with the media to win the support of the public in the fight against corruption. The first part explains why anti-corruption agencies need to take the media particularly seriously, how the media communicate, and what effects they ha
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