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Medienökonomie: Eine Einführung mit Leitfragen

M. Bjørn von Rimscha, Gianna L. Ehrlich, Gabriele Siegert

Wiesbaden: Springer VS, 2., erw. Aufl. (2025), xiii, 317 pp.

"Anhand von 13 Leitfragen führt dieses Open-Access-Lehrbuch in die Medienökonomie ein und stellt wesentliche Konzepte und Perspektiven vor. In den Antworten werden die in den Fragen aufgeworfenen Phänomene und Problemstellungen kontextualisiert und die jeweils involvierten Akteure, Theorien und E ... more

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WorldCat (11)

De Gruyter Handbook of Media Economics

Ulrike Rohn, M. Bjørn von Rimscha, Tim Raats (eds.)

Berlin: De Gruyter (2024), xix, 566 pp.

"The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into ... more

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Google Scholar (10)

WorldCat (11)

Media, Economy and Society: A Critical Introduction

Christian Fuchs

London; New York: Routledge (2024), vi, 459 pp.

"This essential guide to the critical study of the media economy in society teaches students how to critically analyse the political economy of communication and the media. The book introduces a variety of methods and topics, including the political economy of communication in capitalism, the politi ... more

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Argentina: Funding Journalism

Guillermo Mastrini, Carla Belén Repetto, Agustín Espada

Media and Journalism Research Center (MJRC) (2023), 38 pp.

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Consultation on media viability in Tunisia

Tunis: Al Khatt;Global Forum for Media Development (GFMD);Pamt2;Pencils Consulting;UNESCO (2023), 20 pp.

"[...] a roundtable on media sustainability was organised in collaboration with several stakeholders in the sector, to propose concrete policy recommendations to ensure the sustainability of media organisations. The roundtable brought together local media representatives, media development organisat ... more

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Consultation on media viability in Namibia

Windhoek: Editor's Forum of Namibia;Global Forum for Media Development (GFMD);Namibia Media Trust;UNESCO (2023), 20 pp.

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Defunding Disinformation in the Balkans: How International Brands Support Russia’s Agenda

Brussels: Balkan Free Media Initiative (BFMI);CRTA (2023), 39 pp.

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Consultation on media viability in Lebanon

Beirut: Global Forum for Media Development (GFMD);Maharat Foundation;Samir Kassir Foundation;UNESCO (2023), 15 pp.

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Follow the Money: The Informal Channels of Lebanese Media Funding

Goergia Dagher, Sami Zoughaib, Sami Atallah

Beirut: Samir Kassir Foundation;Policy Initiative (2023), 42 pp.

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Google Scholar (9)

WorldCat (10)

CANnual Report 2022: Trend Radar. The Latest in Advertising, Media and Consumer Behavior in Central and Eastern Europe

WeCAN Communications (2022), 125 pp.

"The CANnual Report 2022 follows a slightly different editorial concept than before. Since 2016, the publication featured one central topic which all creative agencies wrote about. This year however, weCAN experts write about twelve of the hottest topics in communication across the region. Five of t ... more

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After the Pandemic, Building Back a Stronger Media: Inspiring Initiatives in Ensuring Media Viability
Inspiring Practice

Larry Kilman

Paris: UNESCO (2022), 81 pp.

"The pandemic brought to crisis point prior trends facing independent news media, whether online or offline or hybrid. While media became more important than ever for citizens as a source of reliable information in an insecure and continuously changing world, newsrooms struggled to pay their bills. ... more

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Making Big Tech Pay for the News They Use

Courtney C. Radsch

Washington, DC: Center for International Media Assistance (CIMA) (2022), 20 pp.

"This report analyzes the evidence and justification for these various policies and examines the implications for news media in low-income and developing countries. It identifies the particular challenges that countries with small markets, weak currencies, less stability, and less press freedom face ... more

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WorldCat (10)

Africa Entertainment & Media Outlook 2022-2026

Alinah Motaung, Charles Stuart, Elenor Jensen

Price Waterhouse Coopers (pwc) (2022), 16 pp.

"Entertainment and media (E&M) revenue across South Africa, Nigeria and Kenya grew strongly in 2021 as all three markets, like the rest of the world, recovered from the effects of the COVID-19 pandemic. Industries that were more severely impacted in 2020, such as live music and B2B trade shows, made ... more

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The Advertising Industry in Sierra Leone: A Critical and Comprehensive Analysis

Emmanuel Saffa Abdulai

BBC Media Action;PRIMED (2022), 8 pp.

"The commercial advertising industry in Sierra Leone is in a parlous state – unstructured, uncoordinated and unregulated. The shambolic nature of the industry stems from three major shortcomings – a lack of policy regulation, a limited market, and poor professional practices. Existing policy whi ... more

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Der Medienmarkt in Polen II

Polen-Analysen, volume 270, issue 15.2.2021 (2021), pp. 2-16

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Leadership or Stagnation: The Future of Media Viability in Bangladesh

Ross Settles, Tanim Ahmed

Dhaka: Management and Resources Development Initiative (MRDI);Fojo Media Institute (2021), 38 pp.

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The Business Environment for News Media in Zimbabwe

Michelle Foster, Jason Lambert

Internews (2021), 22 pp.

"There is a growing market for factual, independent, reliable, and affordable news delivered in diverse languages in southern Zimbabwe. The local revenue sources to fund those efforts are not apparent. In an area of deep poverty, which has only been amplified by natural disasters and pandemic, large ... more

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Evolución de las inversiones publicitarias en los medios de comunicación. Nivel nacional: 2016-2020

Lima: CPI (2021), 6 pp.

"En el Perú al igual que en muchos otros países, la principal medida para mitigar el avance de la pandemia de Covid-19 fue el confinamiento social y la inmovilización obligatoria, acciones que llevaron al cierre temporal de diversos sectores, causando una crisis económica cuan cada en una caíd ... more

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Inversión publicitaria 2019

Lima: CPI (2020), 2 pp.

"El 2019 es el tercer año consecutivo que decae la inversión publicitaria. Al compararla con la del 2016 presenta un retroceso del 20%; así como también su participación en el PBI cae de 0.38% a 0.26%. Asumimos que el principal problema que explica esta baja de la inversión ha sido la grave cr ... more

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Media Influence Matrix: India. Funding Journalism

Vibodh Parthasarathi, Simran Agarwal

Budapest: Center for Media, Data and Society (CMDS) (2020), 40 pp.

"The largest players in terms of funding spent in the media are commercial advertisers. In 2018 advertising contributed €7.8bn to the media funding in India, an annual growth rate of 11.5%. Advertising makes the largest cut in the operating revenues of the news media. Subscription revenue does not ... bring in enough. The biggest advertising sectors across all news mediums include fast moving consumer groups (FMCG), services, automobiles, and banking and finance. Top advertisers include both domestic and international players such as Hindustan Unilever, Reckitt Benckiser, Amazon Online, Paytm, and Maruti Suzuki. In 2016-17, the advertising sector experienced a slump due to the implementation of the currency demonetization policy. However, multiple sports events, national elections in May 2019, and a significant contribution from political advertisements, from both regional and national political parties, boosted the sector’s revenue in 2017-18. Two large investors in the Indian news media include Mukesh Ambani and Subhash Chandra. Media is not their primary business. They run Reliance Group and Essel Group of industries, respectively, which are spread across a myriad of industries including petroleum, refineries, telecom, chemicals, textiles, packaging, oil and gas, precious metals, retail, infrastructure, digital services, to name just a few. Ambani ventured into broadcasting in 2011 when he took complete control over the Eenadu TV (ETV) network, broadcasting in numerous regional languages. In 2014, the Reliance group gained control of one of India’s largest news and entertainment television networks, Network 18. This included taking over of Network 18 Media and Investments Ltd and its subsidiaries TV 18 and Viacom 18 (a joint venture between TV 18 and ViacomCBS in India) in a €513mn deal. In 2016, he also started what has become one of India’s three largest mobile operators, Reliance Jio. Such vertical expansion was furthered in 2019 when he entered the television distribution segment by acquiring a majority stake in two of the three largest cable companies in India, DEN Networks and Hathway for €661m. Chandra, an MP, owns the Essel Group which runs one of India’s oldest and largest television networks with 14 news channels across eight language markets, operated by the Zee Media Corporation Limited, besides 35 entertainment channels across 19 languages, operated by Zee Entertainment Enterprises Limited. This conglomerate is also vertically integrated through its subsidiaries in Direct-to-Home (DTH) and Cable distribution, Dish TV India Limited and Siti Networks Limited respectively, and horizontally integrated through its subsidiaries in print and film production, Diligent Media Corporation Ltd and Zee Studios, respectively. Politicians and their affiliates are major players in the regional news media. The Sun Group in the state of Tamil Nadu is owned by Kalanithi Maran, nephew of former chief minister of Tamil Nadu, M. Karunanidhi, and brother of current MP Dayanidhi Maran. The Sun conglomerate owns 33 television channels across six languages, 67 FM radio stations, three daily newspapers and numerous other publications. Also, vertically integrated, it owns Sun Direct, one of the largest DTH operators, and Sumangali Cable Vision, a prominent regional cable network. Similarly, in the state of Orissa, the Panda Family runs the Odisha Television Limited, cable networks through Ortel, and digital news assets. Baijayant Panda is a former MP, currently a member of the ruling party, Bharatiya Janata Party." (Executive summary, pages 4-5) more

After the Pandemic, Building Back a Stronger Media: Inspiring Initiatives in Ensuring Media Viability Inspiring Practice

After the Pandemic, Building Back a Stronger Media: Inspiring Initiatives in Ensuring Media Viability
Inspiring Practice