"Diese Einführung geht von der These aus, dass Radio das Vielfältigste aller Medien darstellt. Dies ist u. a. der Tatsache geschuldet, dass niemand so genau weiß, wo die äußeren Grenzen des Phänomens Radio liegen. Manches nennt sich heute Radio - z. B. Internetradio oder Radio-on-Demand -, da
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kann man mit Recht fragen, ob dies vom Begriff eigentlich gedeckt ist? In jedem Fall aber gilt, dass das erste elektronische Medium - im Prinzip ca. neunzig Jahre alt - schon viel mitgemacht hat. Nach seinen Pionier- und Experimentaljahren wurde es zum Leitmedium der „goldenen“ Phase des Radios zwischen den 30er und 50er Jahren, es wurde später vom Fernsehen marginalisiert und erfand sich neu als Begleitmedium, wo es bis heute seine Stärke beweist. Es hat über die Jahre alle Lebensräume erobert und begleitet unsere Mobilität, es hat eine einzigartige Internationalität entwickelt und ist tief im Lokalen verankert. Es ist neben dem Fernsehen das meistgenutzte Medium in Deutschland und zeigt trotz des Siegeszugs des Internet kaum Rückgänge in der Nutzung. Mehr noch, es scheint zunehmend zum Komplementär im Internet-Zeitalter zu werden, da es wunderbar während der Arbeit am Bildschirm genutzt werden kann. Schließlich ist das Radio eine einzigartige Verbindung mit der Zivilgesellschaft eingegangen, im Unterschied zu allen anderen der klassischen Medien ist die Zugangsbarriere gering, das Selbermachen kein Problem, die Bedienung auch kleiner Zielgruppen möglich. Eine Einführung, die ihren Namen verdient, sollte eigentlich immer transdisziplinär angelegt sein. In der vorliegenden Studie sind dennoch alle nachfolgenden Kapitel monodisziplinär angelegt (Geschichte, Politik, Wirtschaft etc.) oder sie folgen zumindest einem Leitbegriff (Theorie, Nutzung, Journalismus), damit ist ein einfaches und nachvollziehbares Gliederungsprinzip intendiert. Diese Kapitel sind als Einführungen geschrieben, sie sollen einen Überblick geben, zentrale Zusammenhänge aufweisen und Beispiele geben." (Einführung, Seite 11)
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"For more than half a century, North Korea’s leaders have relied on a domestic media monopoly to control what information North Koreans can access and how narratives around that information are presented. But the situation on the ground is changing, thanks in large part to North Koreans’ expandi
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ng access to unsanctioned foreign media and information sources. InterMedia’s A Quiet Opening: North Koreans in a Changing Media Environment documents this evolution based on research among recent North Korean defectors, refugees and travelers abroad. The project’s assessment of the current state of the media environment in North Korea suggests that substantial numbers of North Koreans are able to access various forms of foreign media. These include foreign TV and radio broadcasts, and particularly foreign DVDs brought into the country from China by cross-border traders and smugglers. Other vectors for information from abroad include smuggled mobile phones capable of receiving foreign signals, and the exchange of illicit foreign content on otherwise legal MP3/MP4 players and USB drives." (www.audiencescapes.org, June 18, 2012)
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"This paper will use the example of the approach taken by UK Community Radio station, 'Future Radio' to obtain both quantitative data primarily through street surveys and qualitative data through on-line questionnaires, exploring why the station felt such research to be both necessary and beneficial
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. Showing how reasonably accurate data can be obtained on a cost-effective basis, issues of accuracy and practical difficulties will also be explored. Finally, the paper will examine some of the opportunities and challenges raised by the changing nature of radio listening and interaction brought about by new methods of consumption such as Internet streaming and mobile 'smart-phone' applications." (Abstract)
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"For community radio stations, one important gauge of relevance is the Popularity of their programming outputs, as without evidence of this it is difficult to justify providing access to scarce broadcast frequency resources. In part, the popularity ofprogramming outputs can be assessed through varia
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nts of the type ofquantitative research carried out for larger stations by the Radio Joint Audience Research Limited (RAJAR). However because such research ‘does not produce listening figures for a particular Programme on a particular day‘ (Lister et al 2010: 67) it cannot provide detailed qualitative data concerning how satisfied individuals are with the speciflc content of Particular programming. More broadly, its generic audience sample is not best suited to surveying niche listening, such as, for example, to minority language outputs. With the above in mind, how might individual community radio stations approach the issue of audience research so that they can obtain cost-effective and reasonably reliable data suitable for their needs? The following case study examines the approach taken by one particular community radio station serving a ‘community of place' that is the city of Norwich in the east of England." (Page 349)
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"This survey is the second nation-wide media use study conducted in Timor-Leste. UNMIT commissioned this study to provide a comprehensive update of the findings from Foundation Hirondelle’s National Media Survey of 2006, also conducted by INSIGHT. The main objectives of the study are to: 1) assess
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the extent of media coverage and audience reach/access to information and types of media in Timor-Leste, as well as the reach and impact of non-media information sources; 2) provide updated baseline information to UNMIT, Government of Timor-Leste and other partners to improve future communication efforts; and 3) to evaluate the effectiveness of media campaigns conducted by UNMIT and the Government of Timor-Leste in order to improve future design. The study consists of two parts: first, a nation-wide survey of 2,500 randomly selected respondents in all 13 districts throughout the country; and, second, a series of nine focus group discussions (FGD) in seven districts to explore the survey findings. The survey represents the opinion of Timorese adults of 15 years of age or older and yields a maximum margin of error of +1.95%. Interviews were conducted in May 2010." (Executive summary, page 1)
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"This report uses AudienceScapes data from a nationally representative survey of Tanzania to describe how people of different social groups gather, share and access information through mass media. We also focus on whether the presence of mobile phones can further augment information dissemination us
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ing SMS and mobile radio. Media access and use trends are broken down by region and we profile both national and regional media outlets." (Page 5)
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"The Research & Learning (R&L) Group, part of the BBC World Service Trust, conducted a survey with radio listeners in Warrap State, South Sudan in December 2010. The objectives of the survey were to establish an understanding of Mayardit FM’s reach with audiences in Warrap State, to provide Mayard
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it FM with information on audience needs and preferences, to help the station serve its audience better, and to collect data on audience radio listening behaviours including listening times and competitor stations." (Introduction)
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"This report offers an overview of results of an assessment that sought to investigate the audience impact of Internews’ network of five FM radio stations in southern Sudan and two transitional areas that were established to provide their communities with critical information about the peace agree
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ment, the referendum and the resettlement of returning refugees. The five stations are the first community radio stations to be established in these remote parts of Sudan. The results show communities identify strongly with their local station and listen in preference to any other available radio service. This is because they believe the information they will receive is credible, accurate and relevant to their specific community, in their local language. A high percentage of listeners also attribute their knowledge about political processes including the CPA, referendum, popular consultation and elections directly to their local FM station." (Abstract)
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"As part of an overall strategy to influence public opinion in the Muslim world, the US government implemented two new international broadcasting tools — Radio Sawa and Alhurra (a satellite television network). In the face of declining support of US government policies in the Muslim world, this st
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udy examines the credibility and effectiveness of Radio Sawa in an attempt to understand its effectiveness as a communication tool. The study explores differences in credibility and other dimensions among the United Arab Emirates (UAE) population; surveying both those who use this new medium and those who do not. Results of the study reveal the effectiveness of the US government in reaching its objectives in the region." (Abstract)
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"The data highlight statistically significant variations in information access, use and preferences among key demographic segments - notably, between rural and urban respondents, men and women, people with varying levels of education and those living in different regions of the country - all of whic
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h are analyzed in this report. Furthermore, the survey shows that detailed baseline research on media use, ICT use, and communication habits and preferences can be applied directly to development work, which is illustrated in the report by a few hypothetical case studies." (Report summary, page 4)
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"The data presented in this report are based on a survey conducted in April and May 2010 among Zambian adults age 15 and above. Using the 2000 Zambian National Census as the sampling frame and a stratified random sampling design, a nationally representative probability sample of 2,000 respondents wa
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s selected [...] This report is divided into three sections: Chapter 1 - Mass Media Access and Use: Common determinants of access (such as regional distribution, income, and available infrastructure); key issues in Zambians' media use habits, particularly use differences between designated "opinion leaders" and the general population. Chapter 2 - Barriers to Media Access and Use: Profiles of those Zambians lacking access to various mass media; analysis of obstacles to access. Chapter 3 - Media Outlet Preferences in Radio and Television: Audience and programming profiles of specific media outlets." (Page 5)
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"El objetivo fue conocer las actitudes, hábitos, evaluación y opinión hacia la radio y televisión en doce ciudades del Perú. Los principales temas considerados fueron la penetración de las tecnologÃas de información y comunicación, el consumo de medios audiovisuales, evaluación y grado de
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satisfacción con los medios, el control parental, la programación infantil, la regulación en medios, la radio y televisión estatal, radio y televisión local, y la Televisión Digital Terrestre (TDT). La cobertura del estudio fue de 12 ciudades del Perú: Lima Metropolitana, Piura, Trujillo, Chiclayo, Arequipa, Cusco, Puno, Cajamarca, Huaraz, Huancayo, Iquitos y Pucallpa. Diseño muestral: 5.950 personas: 1.000 en Lima Metropolitana y 450 en cada una de las 11 ciudades restantes." (Website CONCORTV)
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"This report documents the results of a two-month field research evaluation in Niger and Chad on the media component of the Peace Through Development (PDEV) program funded by USAID under the Trans-Saharan Counterterrorism Partnership (TSCTP). Equal Access, a non-governmental organization (NGO) speci
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alizing in development communications, implements the media component of the PDEV project and works in collaboration with the Academy for Educational Development (AED) to 1) improve local governance in target communities; 2) empower at-risk youth to become active participants in their communities and the economy; and 3) render superfluous ideologies that promote violence. The major activity of the PDEV media component is the production of four radio programs (two in Niger and two in Chad), which are broadcast by a network of PDEV radio partners in each country. The radio programs are supplemented by community-level activities including the organization of listening clubs, the training of community reporters and ongoing training and material support offered to radio station partners in both Chad and Niger." (Executive summary)
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"This training guide explains what a target audience is, why a target audience should be defined for every radio programme, and how conflict and target audience sensitive journalism can contribute to peace building in conflict and post-conflict regions. It emphasises the need to define a target audi
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ence, ie "a group of people which probably shares many of the same beliefs, the same ideas or the same values, and which may live or work in similar circumstances and environments", to ensure that the programme can be tailored to the various groups involved in a conflict. As a practical approach, the guide provides a step-by-step checklist of questions that need to be considered when producing programmes, for instance: what is the programmes' objective, who is the primary/secondary target audience, who is - in contrast - the target group, and when does the target audience listen? Furthermore, the publication introduces methods for evaluating conflicts, eg, the conflict tree, or for defining the target audiences' knowledge and beliefs, such as the Zone of Proximal Development (ZPD). The guide is a useful starting point for those who work in areas with a high potential for conflict and who wish to learn more about ways to reach conflicting groups." (commbox)
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"What is clear from the Research ICT Africa (RIA) Household and Individual Access and Usage Survey is that the diffusion of ICT is highly uneven concentrating in urban areas and leaving some rural areas almost untouched. Access to these technologies is constrained by income as is usage, and as they
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become more complex, they are increasingly constrained by literacy and education. This analysis explores the inequities of access and usage further, by viewing them through a gender lens. Of the limited demand-side data on Africa that exists, very little is disaggregated on gender lines. This study provides a descriptive statistical overview of access to ICTs by women and men and their usage of them. This is supported by focus groups that were undertaken in five of the 17 countries surveyed in East, Central, South and West Africa. The survey reveals some surprising instances where more women than men own mobile phones, such as in South Africa and Mozambique, or where women have greater knowledge of the Internet such as in Cameroon. More generally however, the study confirms the differences in access by men and women to ICTs especially where they depend on public access." (Executive summary)
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"Este informe da cuenta parcial de la investigación sobre procesos de comunicación comunitaria y ciudadana y su aporte a la paz y la transformación social en el Magdalena Medio colombiano. Fue adelantada por un grupo interdisciplinario de docentes de cuatro universidades (dos colombianas: U. Jave
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riana y U. del Norte y dos norteamericanas: U. de Oklahoma y U. British Columbia), en unión con una red regional de radios comunitarias. La investigación permitió explorar instrumentos cualitativos y participativos que ayudaron a apreciar el papel relevante y central de una tecnologÃa de comunicación, como la radio comunitaria, en manos de una sociedad civil que se esfuerza por buscar la paz." (Resumen)
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