"This book is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them. The book begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offe
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rs a critical inquiry into the relation of visual images to social identities and social relations. Gillian Rose then goes on to investigate in detail the different methods for interpreting visual images. The strengths and weaknesses of each method are discussed in relation to a detailed case study, as well as to the more general issues outlined in the introduction. These methods include: compositional interpretation, content analysis, semiology, psychoanalysis, discourse analysis, audience analysis." (Publisher description)
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"Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, inclu
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ding community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies." (Publisher description)
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"Das Lehrbuch bietet eine aktuelle und verständliche Einführung in die verschiedenen Bereiche der Medienpsychologie. Neben den Grundlagen einer Medienpsychologie werden einschlägige Forschungsmethoden vorgestellt. Die spezifischen Anwendungsfelder schließen sowohl Einsatzgebiete der "klassischen
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" Medien als auch der neuen Medien ein. Im Lehrbuch werden zunächst die Grundlagen einer empirischen Medienpsychologie dargestellt, z.B. die Schlüsselkonzepte der Mediennutzung und Medienwirkung sowie der Medienkompetenz, aber auch kognitions-, emotions-, entwicklungs-, persönlichkeits- und sozialpsychologische Theorien. Weiterhin wird über die für dieses Fachgebiet spezifisch relevanten Forschungsmethoden informiert. Die Breite und Vielschichtigkeit der Forschungsfelder der modernen Medienpsychologie wird im dritten Teil des Lehrbuches deutlich. Hier vermitteln Beiträge aus dem Bereich der "klassischen" Medien als auch der neueren computerbasierten und interaktiven Medien einen umfassenden Eindruck vom breiten Spektrum der Aufgabenfelder. Themen sind z.B. Lesen, Fernsehnutzung und -wirkung, Infotainment und Edutainment, Unterhaltung, Werbung, computervermittelte Kommunikation, E-Learning und netzbasierte Wissenskommunikation, Computer- und Videospiele sowie die sozio-emotionale Dimension des Internet." (Verlagsbeschreibung)
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"This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications (OCC, now the Office of Communications) of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years t
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hat NCI has been involved in health communication, ongoing evaluation of our communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease. Research and practice continue to expand our understanding of the principles, theories, and techniques that provide a sound foundation for successful health communication programs. The purpose of this revision is to update communication planning guidelines to account for the advances in knowledge and technology that have occurred during the past decade." (Preface)
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"This book aims to provide a brief account of some of the ways in which social scientists can incorporate visual images (of various kinds) into their research, together with a discussion of why they might wish to. The emphasis is very much on the use of visual materials as one among several research
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methods that may be employed by a social researcher during the course of an investigation, rather than a focus on the visual for its own sake. I assume that readers already have or are acquiring the skills to devise a research project that is valid within the context of their discipline, but may not have thought of adding a visual dimension. Those who are already experienced visual researchers and are seeking to add a sociological dimension to their work should probably look elsewhere, as they will probably find what I have to say basic or naive with regard to the visual and opaque or elliptical with regard to the sociological. While basic, and intended as a simple and practical guide for students, academic and non-academic researchers new to the fields of visual anthropology and visual sociology, this is not a technical guide to button-pressing on video cameras and the like." (Preface)
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"This book is the most comprehensive and accessible short guide to evaluations available. It explains clearly what evaluations are, how they can be used most effectively, and outlines the strengths and pitfalls of different evaluation methods. Each chapter comes with tasks to demonstrate the practic
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al importance of the issues covered and to lead the reader through the steps necessary to carry out a successful evaluation [...] Stakeholder models are compared and contrasted with other models of involvement, such as participatory evaluation and practitioner-centred action research. Ethical and political considerations are placed in context. Designs for different purposes are systematically considered [...] The book is aimed at anyone who is faced with the task of doing small-scale evaluations for the first time, wether or not they have a professional background in the field." (Cover)
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