"The Guide contains information and recommendations for research teams and copyright professionals embarking on the stimulating and challenging study of the contribution of the copyright-based industries to the national economy. This publication is intended as a practical tool to facilitate national
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and regional surveys. The Guide lays out the thrust of the main legal, economic and statistical concepts, relevant to the survey. While general in its basic approach, it contains some indispensable technical detail. The Guide will be tested in specific surveys and will be further refined in accordance with the results obtained." (Preface)
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"The manual is organised to follow the major phases of the monitoring process chronologically. Its first aim is to present and discuss a possible way of developing a research instrument appropriate for the content analysis of the newspaper press. References throughout the text relate the monitoring
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conducted as a part of manual preparation. The introduction provides elementary information about that research. The second section of the manual deals with the project design. Setting up a monitoring mission is a complex process, which includes methodological considerations that have to be worked out in the initial phase. Along with project objectives, it deals with the formulation of research questions, material selection, sampling and the development of coding instruments. The third section refers to organisation of the monitoring mission itself. It emphasises the importance of training, setting inter-coding reliability procedures and the pilot study. The data collection discussion concludes with control and data preparation for processing. Data processing is a focus of the fourth section. It indicates how raw data is transformed into research findings, and explains procedures of cross-referencing. Once processed, data is ready for interpreting and reporting. The final stage of the research is the report along with a finalised presentation of the major findings in an appropriate form. Its structure follows from the research purposes, and if necessary, there can be more than one report from the project." (Structure of the manual, page 13)
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"Esta obra es una guía práctica para que quienes conciben, contratan y producen libros se comuniquen mejor con los compradores; es también una descripción del complejo pero apasionante escenario en que se mueven los editores para lograr que sus obras circulen por los muchos vasos comunicantes qu
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e tienen a su disposición: las librerías, los minoristas no tradicionales, las grandes superficies, la internet, la venta directa y por correo. Con decenas de ejemplos y sugerencias apoyadas en casos reales, esta obra le ayudará a imaginar estrategias para: dar a conocer cada libro, las colecciones y el fondo editorial; comercializar sus libros por los canales tradicionales y los de aparición reciente, como internet; explotar la venta directa y por correo; aprovechar la venta de derechos subsidiarios;
emprender eficaces acciones de promoción y establecer sólidas relaciones públicas; redactar textos de marketing eficaces." (Descripción de la casa editorial)
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"This is a practical guide to evaluation and impact assessment of information projects, written in the form of an informal letter to a project manager. It does not elaborate on theory but proposes nine "how-to" steps instead. Short and to the point, it includes worksheets for use by managers and oth
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ers when processing data from their own projects." (Publisher description)
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"This document accompanies a toolkit designed to help Bank task managers plan and supervise the implementation of communication activities in population, health, and nutrition (PHN) projects. It reviews the basic principles of communication for behavior change, presenting a step-by-stop guide to pla
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nning and implementing communication activities and linking those steps to the Bank's project cycle. The toolkit contains a set of practical modules, including: communication research approaches for bank projects; a guide to communication indicators; sample term of reference for Bank and Borrower consultants; guide questions for assessing organizational capacity; sample budget and implementation plan; and case studies of best practice in behavior change communication." (Publisher description)
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"C'est l'aspect de la participation au sein de la Radio Communautaire qu'aborde le « Manuel de formation » publié par l'IPAO de Dakar, en collaboration avec Radio ADA, une radio communautaire ghanéenne qui est reconnue comme une radio communautaire de référence dans sa manière de vivre la par
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ticipation au sein de l'équipe et des communautés qu'elle dessert. Ce manuel s'adresse principalement aux formateurs. Sur 82 pages, ce document pédagogique propose une synthèse de l'approche « formation interne » de Radio ADA : une somme des expériences en matière d'apprentissage, des ateliers qui ont précédé le lancement de la station en février 1998 et ceux qui ont été organisés depuis cette date. Cette approche se veut éclectique en puisant aux sources de la communication en appui au développement et de la pensée de Freire. Elle se fonde sur la méthode d'apprentissage par l'action. Ce manuel a l'ambition de combler un vide dans la formation offerte par la plupart des écoles et centres quant aux démarches et initiatives possibles pour renforcer la participation à tous les échelons au sein des radios communautaires et de proximité. L'auteur de ce manuel, Madame Wilna W. Quarmyne, est la directrice exécutive adjointe de Radio ADA et membre du « Service des radios communautaires du Ghana ». C'est donc son expérience et celle du Réseau Ghanéen des Radios Communautaires qui est ici mis à disposition du plus grand nombre. Ce livre devrait constituer une référence dans toutes démarches de formation interne des « animateurs producteurs » des radios communautaires." (CAMECO Media Forum, 2003/4)
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"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different
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stages of development [...] The first half of the manual focuses on planning and preparation, and the second half addresses specific counter-marketing techniques. The manual also includes a list of resource organizations, appendices relevant to topics found in individual chapters, and a glossary." (Introduction)
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"Este manual, dirigido a periodistas y medios masivos de comunicación de América Latina y el Caribe, tiene O como propósito el apoyarles en su esfuerzo por incorporar información sobre la salud en su rutina periodística. El manual ha sido concebido como un documento de referencia y una herramie
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nta de apoyo al trabajo de los periodistas vinculados a diversos medios de comunicación (radio, prensa y televisión) de la región, quienes regularmente cubren temas relacionados con la salud infantil, El manual contiene información útil y práctica sobre diversos temas como Maternidad; Nutrición; Crecimiento y Desarrollo Emocional, y Desarrollo de la Inteligencia y Desarrollo Emocional y Social, entre otros temas, con el fin de promover la crianza y desarrollo de niños saludables." (Introducción)
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