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La incidencia como camino para la construcción de ciudadanía: Una propuesta para trabajar desde la comunicación
Buenos Aires: Patria Grande (2016), 220 pp.
Stories for Good: A Guide for Nonprofit Storytelling
Key Guidance
Nonprofit Network (2016), 32 pp.
"There is a story at the heart of every nonprofit. Telling our stories makes our work real and tangible. They embody the spirit of our work, and get to the heart of why we do what we do. We hope this guide has helped you get started with telling your stories." (Conclusion, page 32)
Media Collaboration Toolkit for Child Helplines
Amsterdam: Child Helpline International (2016), 41 pp.
"Without the support of media partners, child helplines miss the chance to tell the story of their work. Without child helplines, media partners fail to gain the full picture of the realities children and youth face every day. The Media Collaboration Toolkit aims to enhance collaborative synergies b
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Alle sollen es wissen: Leitfaden für die Öffentlichkeitsarbeit in den Seelsorgebereichen und Einrichtungen des Erzbistums Köln
Köln: Erzbistum Köln, Stabsabt. Kommunikation, Referat Medienkompetenz, 2., überarb. und erw. Aufl. (2015), 182 pp.
Making the Media Work for You: A Guide for Civil Society Organisations
Maastricht: European Journalism Centre (2015), 103 pp.
"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
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Mettez les médias à votre service: Guide pour les organisations de la société civile
Maastricht: Centre Européen de Journalisme (2015), 103 pp.
"Nous proposons des stratégies pratiques et efficaces aux organisations de la société civile qui cherchent à accroître et à maintenir leur visibilité et leur impact dans les mondes réel et virtuel. La pierre angulaire de nos interventions dans les pays et sur le terrain est notre publication
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Haciendo que los medios trabajen para Usted: Una guía para organizaciones de la sociedad civil
Maastricht: European Journalism Centre (2015), 103 pp.
"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
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Making the media work for you: A guide for civil society organisations [Arabic]
Maastricht: European Journalism Centre (2015), 103 pp.
Uamilifu wa Vyombo vya Habari Kwenu: Mwongozo kwa Mashirika ya Kiraia
Maastricht: European Journalism Centre (2015), 103 pp.
"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
...
Non-Profits und Social Media: Netzwerke gewinnen, Kommunikation neu gestalten!
Bonn: Friedrich-Ebert-Stiftung (FES) (2015), 28 pp.
"Wie können Soziale Medien sinnvoll und gewinnbringend genutzt werden? Diese Frage stellt sich auch Non-Profit-Organisationen, insbesondere solchen, die weniger ressourcenstark sind. Das Grundprinzip Sozialer Medien, niedrigschwellig, schnell, direkt und partizipativ zu kommunizieren und sich zu ve
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Social Networking: A Guide to Strengthening Civil Society Through Social Media
Key Guidance
USAID;Counterpart International (2014), 81 pp.
Think Tank Initiative’s Policy Engagement and Communications Program — Anglophone Africa: A Toolkit for Researchers and Communications Officers
Washington, DC: Results for Development Institute;Think Tank Initiative (2014), 40 pp.
"In July 2013, 13 think tanks in Ethiopia, Ghana, Kenya, Nigeria, Tanzania, and Uganda embarked on a mission to strengthen their Policy Engagement and Communications (PEC) capacity. Over the course of 15 months, the think tanks worked with a mentor to diagnose their capacity needs and develop a PEC
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The Big Social Media Guide for Nonprofits
classy.org (2014), 53 pp.
Manual de capacitación sobre comunicación estratégica: Visibilizando, incidiendo y haciendo corriente de opinión
Lima: Comunicaciones Aliadas (2014), 25 pp.
La communication associative
Marseille: Panos Europe (2014), 43 pp.
¿Cómo hacer un diagnóstico de comunicación social? Pistas para desarrollar estrategias exitosas
Key Guidance
Lima: Oxfam (2014), 61 pp.
"Esta guía aclara conceptos y brinda herramientas prácticas para identificar las fortalezas y los desafíos que puede enfrentar una organización en materia de comunicación interna y externa. Se trata de una guía práctica que se centra en cómo pasar del análisis de la situación a la acción
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Digital Storytelling for Social Impact
Key Guidance
Rockefeller Foundation (2014), 24 pp.
"This study explores answers to critical questions in five key areas, and suggests tools and resources needed to help organizations elevate the practice and impact of digital storytelling. Strategy: How can digital storytelling help social impact organizations advance their missions? Capacity: What
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Mobile for Good: A How-To Fundraising Guide for Nonprofits
New York et al.: McGraw-Hill (2014), ix, 246 pp.
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Key Guidance
San Francisco: Jossey-Bass (2013), xxxi, 392 pp.
Mapping Your Online Media Strategy: A Guide for Nonprofits
Nonprofit Network (2013), 48 pp.
"This ebook will guide you through the process of choosing social media platforms and developing an effective online media strategy. It will provide an overview of a few popular social media channels in South Africa and how they work, so that you can learn about the potential benefits of these netwo
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