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Cómo gestionar la comunicación en organizaciones públicas y no lucrativas
Bogotá: Ediciones de la U (2013), 268 pp.
Finding Your Way with Online Media: An Implementation Guide for Nonprofits
Nonprofit Network (2013), 48 pp.
"In this book [...] we will look at how to ensure that your website complements your online media strategy (including some advice on how to hire a web developer and write a design brief), and give you practical advice on managing your social media platforms. We will also look at online fundraising a
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Manual de comunicación para comunicadores/as cristianos/as que luchan por la justicia
Key Guides
Lima: Paz y Esperanza (2012), 95 pp.
"Uno de los propósitos de este manual es invitarles, por un lado, a pensar la comunicación más allá de los medios y el uso instrumental de las tecnologías de la información. De lo que se trata es de pensar la comunicación, como diría Rosa Maria Alfaro, como un proceso mediante el cual se cre
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Netzwerk Kirche: Plattformen und Tools zur Kommunikation, Kooperation und Öffentlichkeitsarbeit in Pfarrgemeinden und weiteren kirchlichen Institutionen
Köln: Erzbistum Köln, Stabsabteilung Medien (2012), 87 pp.
"Um die Kommunikation auf der Ebene der Pfarrgemeinde aufrechtzuerhalten, wird Kirche sich auch mit den sozialen Netzwerken beschäftigen müssen. Dabei sind die Anwendungen wie Facebook und Twitter zwar die bekanntesten, aber eine Unzahl von weiteren Tools, die zum großen Teil kostenlos im Netz zu
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Social Media for Social Good: A How-To Guide for Nonprofits
New York: McGraw-Hill (2012), xx, 266 pp.
101 Social Media Tactics for Nonprofits: A Field Guide
Hoboken, New Jers.: Wiley (2012), xix, 198 pp.
Big Impact in Small Places: 9 Ways to Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates
Network for Good (2012), 18 pp.
"You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates. Th ese bits of text, whether a few words or a few short sentences, are sometimes called microcon
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Soziale Bewegungen und Social Media: Handbuch für den Einsatz von Web 2.0
Wien: ÖGB-Verlag (2011), 392 pp.
"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri
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The Networked Nonprofit: Connecting with Social Media to Drive Change
San Francisco: Jossey-Bass (2010), xix, 201 pp.
"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used
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"A community research partnership is ideally part of a larger collaboration that includes the interests of each partner and spans a wide range of activities. Often a neglected afterthought in busy research schedules, the dissemination of key findings upon project completion is a crucial step in comm
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The Worldwide Fundraiser's Handbook: A Resource Mobilisation Guide for NGOs and Community Organisations
London: Directory of Social Change, 3rd ed. (2009), xii, 324 pp.
"Now in its third edition, this fully revised and updated edition is the essential fundraising handbook for the developing world (including Africa, Asia, Latin America and countries of Eastern Europe). Using case studies and examples of good practice, it offers guidance and advice on establishing ef
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Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media
San Francisco: Jossey-Bass, 2nd ed. (2008), xxii, 177 pp.
Extending the Reach of Peace-Builders: A Media Outreach Guide for Dialogue and Reconciliation Practitioners
Search for Common Ground, 2nd ed. (2008), 36 pp.
"This guide has been designed to complement Search for Common Ground’s media outreach training workshops for non-governmental organizations, civil society activists and other individuals and groups working in the fields of conflict resolution, dialogue, reconciliation and related human security in
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Teaching Effective Media Relations to NGOs, PLHIV and Government Communications Officials: A Manual for Trainers
Washington, DC: Internews Network (2008), 64 pp.
"This manual is intended to help you train non-governmental organizations working in HIV-related fields and People Living with HIV (PLHIV) Networks on how to work effectively with the media. The manual is based on Internews Network’s Local Voices Training Curriculum that was developed by the Kenya
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Human Interest Stories: Guidelines and Tools for Effective Report Writing
Baltimore; Washington, DC: Catholic Relief Services (CRS); American Red Cross (2008), vii, 41 pp.
Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read
Berkeley: Nolo, 440 p. (2007), 440 pp.
"In their new book, magazine business consultant Cheryl Woodard and editor Lucia Hwang team up to put professional advice in the hands of the nonprofit community. Readers learn step-by-step how to set goals and present core messages; manage the business side of a publication; edit high-quality conte
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