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#MbungeLive: Findings from an evaluation study

Twaweza East Africa (2023), 13 pp.

The #MbungeLive screenings involved a public display of a 45-minute documentary on an MP's role and performance, conducted from April to September 2019 before local government elections. The documentaries were produced in 17 constituencies, and included a balance of MPs from all major political part ... ies with representation in Parliament and a balance of male and female MPs. Each show focused on the local MP's accountability to their constituency by describing the issues prevalent in the constituency, the promises made by the MP during the previous (2015) elections, and the extent to which the MP has fulfilled these promises. They also described MP’s constitutional roles and responsibilities and included interviews with residents of the constituency and the MP. The show was publicly displayed in selected wards in each constituency. The purpose of the shows was to promote dialogue and understanding between citizens and their MPs and to encourage citizens to hold their MPs to account for their performance. But the major objective was to influence MP behaviour – to make MPs more accessible and responsive to their constituents, through the accountability pressure of a public show and consequent changes in expectations among citizens. It was partly prompted by the decision taken in 2016 to stop live broadcasts of parliamentary proceedings. This brief presents findings from a survey of citizens' knowledge and attitude towards their MP before and after watching the documentary. How did the experience alter citizens' understanding of their MP's actions or attitude towards the MP's performance? And more generally, how did citizens perceive the role of MPs and their performance? Did they feel like their MP listens to their concerns? [...] Key findings include: After watching the documentary, constituents are more likely to say their MP is willing to fulfil these promises. After watching the documentary, constituents are more likely to say their MP listens to citizens' opinions and concerns. After watching the documentary, constituents are more optimistic about whether their MP has fulfilled their promises. After watching the documentary, constituents felt much better informed about the promises made by their MP prior to the 2015 election. Most constituents have never contacted their MP either in person or through the phone. Constituents like to see their MP representing their interests in Parliament but are unsure how much this happens. Constituents don't distinguish between the MP and the government generally; MPs are seen as responsible for implementation of service delivery. Constituents expect their MPs to collaborate more with other local stakeholders. Constituents feel that their MPs are largely absent from the constituency. Constituents would like to hear more from their MP directly on the work they have been doing (Introduction, pages 2-4) more

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‘It is Guiding Us to Protect Ourselves’: A Qualitative Investigation Into Why Young People Engage with a Mass-Media HIV Education Campaign

Venetia Baker, Sarah Mulwa, Sophie Sarrassat, David Khanyile, Simon Cousens, Cherie Cawood, Isolde Birdthistle

Culture, Health & Sexuality, volume 25, issue 7 (2023), pp. 803-817

"This study explores how and why young people engage with MTV Shuga, a popular mass media campaign in South Africa, to understand what makes effective HIV edutainment. Young MTV Shuga viewers from the Eastern Cape, South Africa and their parents participated in remote individual interviews and focus ... more

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The Association of a Large-Scale Television Campaign with Exclusive Breastfeeding Prevalence in Vietnam

Tuan T. Nguyen, Silvia Alayón, Ann Jimerson, Danielle Naugle, Phuong H. Nguyen et al.

AJPH Research, volume 107, issue 2 (2023), pp. 312-318

"Objectives: To examine the association between exposure to breastfeeding television spots and exclusive breastfeeding (EBF). Methods: We performed face-to-face interviews with 11 722 mothers of infants younger than 6 months using 5 cross-sectional surveys 6 or more months apart between 2011 and 201 ... more

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Measuring Impact of Storyline Engagement on Health Knowledge, Attitudes, and Norms: A Digital Evaluation of an Online Health-Focused Serial Drama in West Africa

Massey Philip M., Kearne Matthew D., Alexandre Rideau et al.

Journal of Global Health, volume 12, issue 4039 (2022), 10 pp.

"Cest la Vie!" (CLV) is a serial drama that entertains, educates, and promotes positive health behaviors and social change for West African audiences. The purpose of this study was to evaluate if watching the CLV Season 2 series online had an impact on people’s health knowledge, attitudes, and nor ... more

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FactShala Media Literacy Initiative in India: An Impact Evaluation

Annu Anand, Alok Srivastava

Center for Media Studies (2022), 103 pp.

"From September 2020 to January 2021, 253 trainers delivered the FactShala training program to 23,347 adults in communities across India. The FactShala media literacy training program launched by Internews […], is an effective mechanism for spreading media and information literacy and building res ... more

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IMS Partnership Survey

International Media Support (IMS) (2022), 19 pp.

"At a general level the partners have been very satisfied with the IMS partnership, with an average rating on 4.53 out of 5. The comments further support the appreciation by the partners of the partnership with IMS: 'We are so proud of our IMS-partnership because the organisation treats us as a true ... more

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Evaluation Report: Evaluation of Media Literacy Projects in Europe and Eurasia

Social Impact Inc.

U.S. Department of State (2022), xvi, 136 pp.

"The United States (U.S.) Department of State Bureau of Europe and Eurasia/Office of the Coordinator of Assistance to Europe, Eurasia, and Central Asia (EUR/ACE) contracted Social Impact, Inc. (SI) to conduct a performance evaluation of nine media literacy (ML) assistance projects in Europe and Eura ... more

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Educational Radio Broadcasting and its Effectiveness on Adult Literacy in Lagos

Bernice O. Sanusi, Olajide Talabi, Felix, Omowale T. Adelabu, Moyosore Alade

Sage Open, volume 11, issue 2 (2021), pp. 1-8

"Education has been identified as one of the most important ways to achieve national development. With 3 million nonliterate adults in Lagos State, the commercial nerve center of the nation, radio becomes a veritable medium to teach such adults who, for several reasons including economic, do not hav ... more

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Common Service Evaluation: What Role Has the Common Service Played in Helping Agencies Communicate with Rohingya and Host Communities During the Covid-19 Pandemic?

Nicola Bailey, Nushrat Mehjabin, Sifati Tamanna

London: BBC Media Action (2021), 51 pp.

"The common service for community engagement and accountability, through its consortium members BBC Media Action and Translators Without Borders (TWB), aims to help agencies and sectors working to support Rohingya refugees and local host communities living in Cox’s Bazar, Bangladesh to achieve thi ... s by providing a range of specialist, technical support services. Movement restrictions implemented since the beginning of the pandemic meant that humanitarian programmes were reduced to essential services only in the Rohingya camps, community engagement efforts were restricted, and many initiatives planned for the host community were cancelled. The common service adapted its activities in a number of ways: carrying out online training sessions with practitioners; conducting telephone research with communities; shifting the focus of communication products to meet communities’ information needs around Covid-19; and working with partners to use communication channels which would ensure information was still able to reach communities [...] This evaluation has shown that practitioners feel the common service played a critical role in getting important information to Rohingya communities during this time. It did this through: - Helping partner agencies understand Rohingya communitiesf perspectives and concerns, and how to communicate with them, based on up to date research and a cultural understanding developed over time (using What Matters? as a vehicle for sharing this information, as well as providing practitioner training and bespoke advice). - Creating and disseminating audio and visual content which is easy for Rohingya people to understand, and helps volunteers and field staff communicate effectively with them. - Working in partnership with humanitarian agencies to adapt communication strategies and make sure information was reaching people despite Covid-19 restrictions, for example adapting audio programmes to be played through mosque loudspeaker systems; training Imams to communicate on Covid-19; ensuring content is played at food distribution points and other essential services; and equipping community health workers with simple and effective communication materials about Covid-19 to use in door to door visits." (Executive summary) more

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Internal Evaluation: Reporters Respond and Legal Defense Fund (2018-2019)

Amsterdam: Free Press Unlimited (2020), 65 pp.

"Generally, beneficiaries of Reporters Respond and the Legal Defense Fund are very satisfied with the support they received. They praise the speed with which they received support, the ease with which they could apply, and the lack of bureaucratic obstacles. Beneficiaries noted that as a result of t ... more

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Information Saves Lives: Ebola Outbreak in the DRC. End Line KAP Survey

USAID; Internews DR Congo (2020), 72 pp.

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Transactional Radio Instruction: Improving Educational Outcomes for Children in Conflict Zones

Jacob Udo-Udo Jacob, Margee Ensign

Cham: Palgrave Macmillan (2020), xxvi, 219 pp.

"This book demonstrates how the authors used radio and mobile technologies to improve educational outcomes for over 20,000 displaced and out-of-school children in northeast Nigeria at the height of the Boko Haram insurgency. Interactive Radio Instruction (IRI) programs typically interact with a func ... more

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Heartlines “What’s Your Story?”: Summative Evaluation

Singizi Consulting Africa (2020), 45 pp.

"In the formative evaluation, church data from the retrospective baseline showed that after being exposed to the “What’s Your Story?” methodology by Heartlines, 42% of respondents had engaged in further intentional storytelling with others. In comparison to this, in the summative evaluation, a ... more

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Life in Lulu: How Can Radio Drama Shift Peoples’ Perceptions Around Violence and Support Women to Resolve Disputes?

London: BBC Media Action (2020), 11 pp.

"There is evidence that [the radio drama series] 'Life in Lulu' had a strong impact on women’s attitudes and inspired female listeners to resolve conflicts non-violently and encourage others to do the same. This seems to be driven by having characters that are engaging to women and storylines that ... more

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Countering Violent Extremism in Nigeria: Using a Text-Message Survey to Assess Radio Programs

James V. Marrone, Todd C. Helmus, Elizabeth Bodine-Baron, Christopher Santucci

RAND Corporation (2020), 32 pp.

"Using a randomized encouragement design, we assigned 2,064 people to listen to either 'Ina Mafita' or to a control program (professional soccer matches) each week over the course of two months. Recruitment and engagement were conducted remotely via short message service (short message system [SMS] ... more

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Boosting immunity to disinformation: Ukrainian students better detect false information after teachers integrate media literacy into standard subjects

Mehri Druckman, Katya Vogt

Washington, DC: IREX (2019), 23 slides

"Students who received Learn to Discern (L2D) lessons performed better on all assessment tasks: identifying facts and opinions, false stories, hate speech, and demonstrated deeper knowledge of the news media sector. L2D students reported healthier media consumption habits and behavior and viewed cri ... more

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Utilisation of Information and Communication Technology for E-Learning Among Select Secondary Schools in Port Harcourt, Nigeria

Elizabeth Titilayo Aduloju

Nigerian Journal of Communication, volume 15, issue 2 (2018), pp. 359-374

"Information Technology (IT) has changed the modern workplace because of its development of new knowledge and skills. E-learning is the wholesome incorporation of information and communication technology (ICT) resources, particularly the Internet, into the process of teaching and learning. Although ... more

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Journalism Aid: Country of Origin and Influences on Beneficiary Perceptions and Practices

Gilbert K. M. Tietaah, Abena A. Yeboah-Banin, Sarah Akrofi-Quarcoo, Fidelis Y. Sesenu

African Journalism Studies, volume 39, issue 2 (2018), pp. 90-103

"A sub-text in the discourse on international development assistance is the argument that aid is not necessarily a beneficent, or sustainable, solution to the development needs of African countries. This argument raises a conceptual conundrum with respect to the many training programmes and fellowsh ... more

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Examining diffusion to understand the how of SASA!, a violence against women and HIV prevention intervention in Uganda

Elizabeth Starmann, Lori Heise, Nambusi Kyegombe et al.

BMC Public Health, volume 18, issue 616 (2018), 20 pp.

"This paper is based on a qualitative study of couples living in SASA communities and secondary analysis of endline quantitative data collected as part of a cluster randomised control trial designed to evaluate the impact of the SASA! intervention. The primary trial was conducted in eight communitie ... more

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Journalists and Safety Training: Experiences and Opinions

Autumn Slaughter, Bradley Brummel, Susan Drevo, Elana Newman et al.

Dart Center for Journalism & Trauma; University of Tulsa, Trauma Research Lab (2017), 57 pp.

"The report, based on answers from 247 respondents, summarises the ‘good news’, that journalists do implement changes in their behaviour when they have attended safety trainings, and the gaps and challenges, including the fact that few journalists keep their training up to date in spite of indus ... more