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Operational Handbook on Advocacy, Communication and Social Mobilization (ACSM) for RNTCP

Ministry of Health and Family Welfare

New Delhi: FHI 360;ihbp;USAID India (2013), 95 pp.

"The Handbook on Advocacy, Communication, and Social Mobilization (ACSM) for RNTCP aims to provide momentum and build ACSM capacity by clearly describing the processes involved in planning and implementation of ACSM activities in support of TB control and prevention. It seeks to help the reader bett ... er understand the significance of ACSM in TB-control interventions under the Revised National TB Control Programme (RNTCP). The handbook provides practical guidelines and describes the ‘nuts and bolts’ of operational activities with examples of planning and implementing different ACSM programs and activities. The experience of assessing the ACSM scenario in five states, viz., Gujarat, Uttar Pradesh, Bihar, Karnataka, and Meghalaya, conducted by IHBP during 2012, came useful in developing this handbook. This document remains a dynamic and living document that will be updated with inputs from the field during its operationalization at state and district levels. The handbook has been organized into seven parts: Part 1 of the handbook describes the background and context of TB-related ACSM in India and provides conceptual clarity on the strategy framework of ACSM as distinct but mutually supporting interventions for TB prevention and cure. Part 2 outlines the strategy and explains step-by-step processes of ACSM situation analysis to prepare robust, evidence-based program implementation plans (PIPs). Part 3 describes ACSM objectives, approach, and implementation plan. Part 4 discusses the selection of channels and messages based on the ‘strengths’ and ‘weaknesses’ of different channels to enable selection of costeffective channels/vehicles of message delivery to targeted audiences and design of appropriate messages. Part 5 describes the different tools that could be used for ACSM activities and preparation of PIPs at district and state levels as well as describes various ACSM activities with practical operational details for implementation. Part 5 outlines the processes and targeted staff for ACSM capacity building. Part 6 emphasizes the need for rigorous monitoring and evaluation (M&E) and provides simple guidelines for conducting M&E to make ACSM activities more effective in support of RNTCP." (About this handbook, page 9) more

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Communication on Immunisation: Building Trust

Stockholm: European Centre for Disease Prevention and Control (ECDC) (2012), iv, 41 pp.

"This guide highlights the importance of trust and credibility for public health organisations in order to communicate effectively on immunisation. The document aims at supporting Member States in planning and implementing communication initiatives on vaccination, by presenting an overview of the ma ... more

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Essentials of Public Health Communication

Claudia F. Parvanta, David E. Nelson, Sarah A. Parvanta, Richard N. Harner (eds.)

Sudbury, Mass. et al.: Jones & Bartlett Learning (2011), xxxi, 409 pp.

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Working on Health Communication
Key Guidance

Nova Corcoran

Los Angeles et al.: Sage (2011), 186 pp.

"Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right th ... more

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Getting the Story and Telling it Right: HIV on TV. A Handbook for Television Producers and Trainers
Key Guidance

K. P. Madhu, Mia Malan, Nanna Engebretsen, Moneeza Hashmi, Prerna Sharma, Shane Etzenhouser

Paris: UNESCO (2009), iv, 130 pp.

"In addition to access to scientific information on HIV and AIDS, TV producers need skills to use new information technologies; talent to hold the interest of the public audience and inspiration to report sensitively and creatively about HIV and AIDS. The effort is huge but it pays off when air-time ... more

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PMI Communication and Social Mobilization Guidelines

Washington, DC: President's Malaria Initiative (2008), 60 pp.

"Achieving and maintaining the goals of the President’s Malaria Initiative (PMI) and of national malaria programs depend on correct and consistent use of insecticide-treated nets (ITNs), acceptance of indoor residual spraying (IRS), and adherence to treatment and prevention therapies. Past malaria ... more

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HIV/AIDS Behaviour Change Communication: A Toolkit for the Workplace

Geneva: International Labour Organization (ILO) (2008), 630 pp.

"The Toolkit provides a step-by-step approach, emphasizing prevention through education, gender awareness and practical support for behaviour change. Its intended users are government authorities, employers’ and workers’ and their organizations, businesses, ILO/AIDS National Project Coordinators ... more

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Essentials for Excellence: Research, Monitoring and Evaluating Strategic Communication for Behaviour and Social Change with Special Reference to the Prevention and Control of Avian Influenza/pandemic Influenza

Will Parks, Siddartha Shrestha, Ketan Chitnis

Suva: UNICEF (2008), iv, 111 pp.

"Essentials for Excellence is not comprehensive but it does equip you with sufficient know-how to be able to plan and manage useful RM&E for your AI/PI strategic communication. For those seeking further information, web-links and key references are included. The guide is aimed at users who want stra ... more

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Health Communication: From Theory to Practice

Renata Schiavo

San Francisco: Jossey-Bass (2007), xxiv, 436 pp.

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Planning BCC Interventions: A Practical Handbook

Peter F. Chen

Bangkok: United Nations Population Fund (UNFPA) (2006), 50 pp.

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Act, Learn and Teach: Theatre, HIV and AIDS Toolkit for Youth in Africa

Laura Myers, Simona Costanzo Sow, Helena Drobná, Manilee Bagheritari, Prosper Kompaoré

Paris: UNESCO;Co-ordinating Committee for International Voluntary Service (CCIVS) (2006), 67 pp.

"This toolkit and associated material, including the CD-ROM provided, introduce you to Forum Theatre as a tool for HIV and AIDS education. The toolkit has been written with special consideration for youth groups and amateur theatre groups in English-speaking Africa who wish to address HIV- and AIDS- ... more

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Advocacy, Communication and Social Mobilization to Fight TB: A 10-Year Framework for Action

Geneva: World Health Organization (WHO);ACSM Subgroup at country level (2006), 93 pp.

"This workplan focuses on those areas where advocacy, communication and social mobilization (ACSM) has most to offer and where ACSM strategies can be most effectively concentrated to help address four key challenges to TB control at country level: improving case detection and treatment adherence; co ... more

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Entre jóvenes: Comunicación y VIH. Herramientas periodísticas para crear campañas comunitarias de prevención de VIH/SIDA

Silvia Bacher, Mónica Beltrán

Buenos Aires; Quito: Las Otras Voces;UNESCO (2005), 241 pp.

"Entre jóvenes. Comunicación y VIH desarrolla estrategias para jóvenes preocupados por dos derechos que les son propios: el derecho a la comunicación y el derecho a la salud. Entre jóvenes. Comunicación y VIH es el resultado del desafío de abrir espacios y construir redes que fortalezcan la p ... more

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Spot on Malaria: A Guide to Adapting, Developing and Producing Effective Radio Spots
Key Guidance

Cate Cowan, Lonna Shafritz

Washington, DC: USAID, Change Project (2005), 157 pp.

"The Spot on Malaria guide focuses on malaria prevention and treatment messages and ways to tailor them to reach communities often missed by national malaria programmes. The guide shows how to adapt or localise materials from national malaria programmes and how to create original radio spots or adve ... more

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Spot on Malaria: Facilitator's Manual for Workshops on Adapting, Developing and Producing Effective Radio Spots
Key Guidance

Cate Cowan, Lonna Shafritz

Washington, DC: USAID, Change Project (2005), 178 pp.

A companion facilitator's manual to the "Spot on Malaria" guide (2005) for conducting an five-day hands-on workshop.

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Effective Media Communication During Public Health Emergencies: A WHO Handbook

Randall N. Hyer, Vincent T. Covello

Geneva: World Health Organization (WHO) (2005), 124 pp.

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Building Trust and Responding to Adverse Events Following Immunisation in South Asia: Using Strategic Communication

Kathmandu: UNICEF Regional Office for South Asia (2005), vi, 57 pp.

"To develop communication capacity specifically around adverse events following immunisation (AEFI), the UNICEF Regional Office for South Asia (ROSA) and the WHO Regional Office for South-East Asia (SEARO) organized a joint regional workshop "Strategic Communication: Building Trust and Responding to ... more

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Strengthening Immunization Programs: The Communication Component

Lora Shimp

Arlington: Basic Support for Institutionalizing Child Survival Project (BASICS II);USAID (2004), vii, 29 pp.

"This report provides an overview of immunization communication and describes how to maximize its contribution to immunization programs in developing countries. The discussion and examples focus on communication’s place within immunization planning, activities, and partnerships, based on lessons l ... more

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Communicating Health: An Action Guide to Health Education and Health Promotion

John Hubley

Oxford: Macmillan, 2nd ed. (2004), xii, 228 pp.

"This updated and expanded book provides practical information for those planning programmes to improve community health. It presents a state-of-the-art review of current practice in developing countries as well as approaches from industrialised countries. The overall structure of the book follows t ... more

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The Gender Guide for Health Communication Programs

Faria Zaman, Carol Underwood

Baltimore: Johns Hopkins Center for Communication Programs (2003), 22 pp.

"The purpose of the Gender Guide is to encourage the incorporation of gender-based roles and responsibilities in the design, implementation, and evaluation of health communication programs. The guide does not directly address broad-based issues of gender equity. It does, however, provide questions t ... more

Working on Health Communication Key Guidance

Getting the Story and Telling it Right: HIV on TV. A Handbook for Television Producers and Trainers Key Guidance

Spot on Malaria: A Guide to Adapting, Developing and Producing Effective Radio Spots Key Guidance

Spot on Malaria: Facilitator's Manual for Workshops on Adapting, Developing and Producing Effective Radio Spots Key Guidance

Working on Health Communication
Key Guidance

Getting the Story and Telling it Right: HIV on TV. A Handbook for Television Producers and Trainers
Key Guidance

Spot on Malaria: A Guide to Adapting, Developing and Producing Effective Radio Spots
Key Guidance

Spot on Malaria: Facilitator's Manual for Workshops on Adapting, Developing and Producing Effective Radio Spots
Key Guidance