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Breadcrumb:
Audience Research Methods
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Language
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Authors & Publishers
Media focus
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Methods applied
Journals
Output Type
Media Planning: A Practical Guide
Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
"This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are
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Investigación radiofónica: De las palabras a los hechos
Quito: UNDA-AL (1995), 206 pp.
Measuring Media Audiences
London; New York: Routledge (1994), xiii, 202 pp.
Programming for TV, Radio and Cable
London: Focal Press (1994), xiv, 258 pp.
"Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers.You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to thebuyer, how the program s
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Como conocer la audiencia de una emisora: Los sondeos de audiencia
Quito: Asociación Latinoamericana de Educación Radiofónica (ALER) (1994), 87 pp.
Este cuaderno es una sencilla introducción a las técnicas básicas necesarias para realizar sondeos de audiencia. Los temas centrales son la selección de la muestra y el diseño del cuestionario.
Desperately Seeking the Audience
London: Routledge (1991), xii, 203 pp.
"Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien An
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