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Writing Health Communication: An Evidence-Based Guide
Key Guides
London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.
"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin
...
The Nonprofit Outcomes Toolbox: A Complete Guide to Program Effectiveness, Performance Measurement, and Results
Key Guides
Hoboken, NJ: Wiley (2011), xxi, 356 pp.
"The Nonprofit Outcomes Toolbox identifies stages in the use of outcomes and shows you how to use specific facets of existing outcome models to improve performance and achieve meaningful results. Going beyond the familiar limits of the sector, this volume also illustrates how tools and approaches lo
...
Les clubs d'écoute communautaires: Un tremplin pour l'action en milieu rural
Key Guides
Bruxelles: FAO Dimitra (2011), 56 pp.
"Cette publication fait le récit de l’expérience unique des clubs d’écoute communautaires mis en place au Niger et en République démocratique du Congo par la FAO-Dimitra et ses partenaires. Mécanismes d’information et de communication centrés sur l’action, ces clubs ont remporté un s
...
Working on Health Communication
Key Guides
Los Angeles et al.: Sage (2011), 186 pp.
"Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right th
...
Media in Fragile Environments: The USIP Intended-Outcomes Needs Assessment Methodology
Key Guides
Washington, DC: United States Institute of Peace (USIP) (2011), 64 pp.
"Over the past twenty years, media interventions have become an accepted tool for conflict management. Interventions have often proven ineffective, however, because they lacked clear definition of their intended outcomes. This volume presents an Intended-Outcomes Needs Assessment methodology (IONA)
...
A Guide to Graphic Print Production
Key Guides
Hoboken, NJ: Wiley, 3rd ed. (2011), 400 pp.
"Print production requires designers be familiar with graphic design, typography, illustration, editing, workflow management, materials, proofing, mechanical and photographic outputs, prepress processing, paper, color, manufacturing, and distribution. A Guide to Graphic Print Production covers all s
...
Community Listeners' Clubs: Stepping Stones for Action in Rural Areas
Key Guides
Brussels: FAO Dimitra (2011), 54 pp.
"This publication is particularly relevant for radio stations intending to establish listeners' clubs. It presents the experience of community listeners' clubs established in the mid-2000s in the Democratic Republic of Congo and Niger by the FAO and its partners, and the results that these initiativ
...
Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guides
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
...
Food Security Communications Toolkit
Key Guides
Rome: FAO (2011), 213 pp.
"This toolkit is geared towards helping food security professionals develop a communication strategy and communicate more effectively with their target audiences. Specific sections of the toolkit focus on policy makers and the media, because of the important role they play in implementing and influe
...
Medios que mueven: Entretenimiento educativo para el cambio social
Key Guides
La Haya: Oxfam Novib (2011), 82 pp.
El rating de la televisión: El numerito que mueve millones y desencadena pasiones
Key Guides
Buenos Aires: La Crujía (2011), 174 pp.
"La idea de este libro pretende cumplir dos propósitos: por un lado desarrollar un aspecto didáctico para todos aquellos estudiantes de medios o productores de programas, que recién toman contacto con este indicador y hacerles saber, de manera simple, clara y básica, que es exactamente el rating
...
Developing Independent Media as an Institution of Accountable Governance: A How-To Guide
Key Guides
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), xi, 81 pp.
"This handbook is designed for those who may be interested in supporting media development programs, but are unclear about the whys, hows, and whens. It introduces the fundamentals of media development, provide ways to conceptualize and analyze the sector, and helps guide programming based on politi
...
Mobile Media Services at Sub-Saharan African Newspapers: A Guide to Implementing Mobile News and Mobile Business
Key Guides
Paris: World Association of Newspapers and News Publishers (WAN-IFRA); African Media Initiative (AMI) (2011), 81 pp.
"The handbook includes case studies gathered through interviews with newspapers in Uganda, Kenya and South Africa, including the Observer and Daily Monitor in Uganda, the Standard and the Daily Nation in Kenya, and Grocott’s Mail, the Mail and Guardian, the Sunday Times and the Sowetan in South Af
...
De l'énergie pour les radios: Un guide pratique
Key Guides
Aachen: Catholic Media Council (CAMECO) (2011), 293 pp.
« De l’énergie pour les radios » est un guide sur la gestion de l’énergie pour les radios communautaires et locales. Ce guide se veut un outil pour les directeurs et les responsables des stations de radio confrontés à la question de l’alimentation énergétique de leurs stations. Il les
...
People, Politics and Change: Building Communication Capacity for Governance Reform
Key Guides
Washington, DC: World Bank (2011), viii, 465 pp.
"This is an applied facilitator’s guide for reform managers, change agents, development practitioners, and training professionals who need to use smart communication techniques—the relevant concepts, frameworks and applications—to promote change through governance reform. It is grounded on the
...
Building Public Support for Anti-Corruption Efforts: Why Anti-Corruption Agencies Need to Communicate and How
Key Guides
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP); United Nations Office on Drugs and Crime (UNODC) (2010), 63 pp.
"This paper provides a practical overview of how an agency may work with the media to win the support of the public in the fight against corruption. The first part explains why anti-corruption agencies need to take the media particularly seriously, how the media communicate, and what effects they ha
...
Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Key Guides
Chicago: Chicago Review Press, revised and expanded 4th ed. (2010), xxvi, 373 pp.
Publishing for Profit is all about the business side of publishing. It focuses on managerial organization (e.g. defining market niches, budgeting, cash flow) and functional organization strategies and techniques (e.g. editorial process management, sales, subsidiary rights, fulfilment). A special cha
...
Managing Radio
Key Guides
Sedgefield: Sound Concepts (2010), 350 pp.
"This book is an excellent introduction to practice and theory of managing radio stations. It is divided into three parts. The first section provides an overview of the radio sector in the United Kingdom and presents the core concepts of radio station management. The second and core part of the book
...
Guide to the Digital Switchover
Key Guides
Vienna: OSCE Representative on Freedom of the Media (2010), 120 pp.
"If carried out properly, the digital switchover can safeguard human rights, including freedom of the media and the right to access information. If all parties involved in the process co-operate, including broadcasters, producers, resellers and consumer associations, the result is a media landscape
...
Sostenibilidad social y cultural de la radio comunitaria
Key Guides
Bucaramanga: vive digital; Ministerio de Tecnologías de la Información y las Comunicaciones (2010), 100 pp.
