"Chapters explore what happens in praxis when digital media are implemented across cultures and are contested and negotiated within complex local and political conditions. The book showcases interpretative and critical research from voices with diverse backgrounds, from locations around the world."
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(Publisher description)
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"This anthology aims to portray the “soft” power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood's popularity within and outside South Asia, focusing on its role in international relations and diplomacy
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. In addition to contributions that directly engage with the notion of soft power, a number of essays in the volume testify to the attractiveness of Bollywood cinema for ethnically diverse groups across the world, probe the reasons for its appeal, and explore its audiences' identification with cinematic narratives." (Publisher description)
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"This article explores the use of sound in the context of two BBC World Service development-focused social realist radio drama productions in Afghanistan (New Home, New Life) and Nepal (Sweet Tales of the Sarangi). It examines the various ‘sound strategies' employed to enhance the realist aspirati
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ons of the productions, while examining the ‘creative labour’ employed in crafting discrete ‘acoustic environments' or ‘soundscapes'. It argues that sound helps to index narrative, but in doing so suggests that too specific a rendering of sound environment may confound the abilities of listeners to construct a satisfying sense of place and therein affect any sense of social realism derived." (Abstract)
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"This essay analyses the role of audience research as a change agent in media development interventions in Afghanistan. It analyses how audience research in transnational contexts involves a complex set of intercultural negotiations and translations that contribute to the enduring relevance and sust
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ainability of the highly popular Afghan radio soap opera New Home, New Life. This is a ‘development drama’ that has been broadcast across Afghanistan since 1993. It is based on BBC Radio 4’s The Archers and produced by BBC Afghan Education Projects (BBC AEP). Audience research has been vital to forging a dynamic relationship between the creative teams who make the drama, the donors who pay for it, and the audiences who consume it. The article addresses three broad themes. First, we outline how data gathered in formative audience research, prior to the creation of the drama, provides the creative team with the dramatic raw material for the radio serial. The extensive qualitative data gathered by Afghan researchers in local milieux is translated so as to enable culturally diverse teams of writers and producers to ground the serial narratives in the lived experiences of its audiences, and to introduce multiple local perspectives on development issues. Second, we show how evaluative audience research, data gathered in the postproduction phase, plays a key role in providing critical audience interpretations of New Home, New Life’s dramatic themes. In so doing, it creates feedback loops that allow audiences to become active participants in the ongoing creation of the drama. The research designs and devices, developed over the last two decades to document the changing life-worlds of Afghan citizens-cum-audiences, are part of an ongoing set of transcultural encounters that contribute to strengthening the social realist appeal of the drama and to calibrating how far any given storyline can be pushed in terms of cultural propriety. Third, we examine how during periods of military conflict, when routine audience research becomes dangerous or impossible and audience feedback loops are disrupted, the writers and producers have to rely on their own personal and political experiences, often with unpredictable ideological consequences. We draw attention to the limitations and challenges of making dramas for development in highly charged politicised and postcolonial contexts. While, development dramas may be a cheap and effective way of dealing with certain informational needs, such as landmine awareness, they cannot redress social and structural inequalities or, as Western donors wish, eradicate opium cultivation." (Abstract)
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Examines the impact that the rise of digital communications is having on the media, and on human rights activism. The report goes on to explore the main policy issues which must be addressed at the national and international levels to shape an enabling environment. The report combines global level a
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nalysis with a specific focus on eight countries: Argentina, Brazil, Egypt, Kenya, India, Indonesia, South Africa and the United States of America.
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"This study draws together two bodies of work concerned with media pluralism, effectiveness, development and strengthening in the developing world. One is drawn from UNESCO’s global work on media assessment and impact indicators, the other from AusAID’s Pacific Media and Communications Facility
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(PMCF) Situational Analysis and Needs Assessment (SANA) of the Pacific media sector. Both highlight the role that the media sector can play in processes of development and change, in supporting more effective forms of government and realising human rights. To some extent, the vitality of the media sector itself is regarded as a proxy indicator for the presence of better governance." (Introduction)
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"By assessing edutainment as a space of cultural translation, Drama for Development advances an often neglected perspective in this topics' research. It focuses on what happens when various goals, worldviews and needs from donors, producers and the audiences come together in the production and meani
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ng construction of soap operas. The perspective is illustrated by examples from the largely South Asian experiences of the BBC World Service Trust, itself seen as a cross-cultural contact zone. Tensions between western scientific paradigm and local researcher in the audience research process (chapter 3), the cosmopolitan competencies of the production team in harmonizing the urge for authenticity, cultural sensitivity and development objectives (chapter 6) and the construction of social realism as an interplay of the observed realities of the audiences and the neo-liberal themes of donors (e.g., opium in ch.6 and forced marriage in chapter 11) exemplify some of the processes taking place in that zone. The epistemological position of the book is complementary to the more technical perspective of the existing body of literature, which sometimes fails to capture the complex processes of meaning construction and link it to the wider social context." (commbox)
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"Over the past twenty years, media interventions have become an accepted tool for conflict management. Interventions have often proven ineffective, however, because they lacked clear definition of their intended outcomes. This volume presents an Intended-Outcomes Needs Assessment methodology (IONA)
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to help address this by: Integrating conflict analysis and media assessments to sharpen the focus on peacebuilding objectives; and improving the quality and precision of project plans to enable better comparison of the results achieved. This manual describes IONA, a three-stage process to help an assessment team understand the causes of conflict in a society, identify changes that could reduce that conflict, and create media interventions that help realize those changes." (Back cover)
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"As part of an overall strategy to influence public opinion in the Muslim world, the US government implemented two new international broadcasting tools — Radio Sawa and Alhurra (a satellite television network). In the face of declining support of US government policies in the Muslim world, this st
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udy examines the credibility and effectiveness of Radio Sawa in an attempt to understand its effectiveness as a communication tool. The study explores differences in credibility and other dimensions among the United Arab Emirates (UAE) population; surveying both those who use this new medium and those who do not. Results of the study reveal the effectiveness of the US government in reaching its objectives in the region." (Abstract)
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"Women on the air are usually viewed through a traditional model - in the context of their relationship to their husbands or children – and not as individual beings with a broad range of interests and needs. As a result, radio does not currently meet the needs of women, and women do not participat
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e as much as they would normally otherwise be willing to do. For the latest generation of young women, it has become easier to overcome traditional cultural obstacles as well as to embrace the newest technologies that allow them access to a public platform. However it is still difficult to get ordinary women – of all ages – to come and talk on the radio about their experiences, opinions and interests. This will not change without an increase in women radio presenters and contributors – more women's voices need to be broadcast, and outside of the stereotypical contexts, to encourage greater female ownership in community radio." (Executive summary)
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"Press freedom indices such as those administered by Freedom House, IREX, and Reporters Without Borders have emerged as crucial tools, not only for the general public, but also for donors, implementers, and academics in their attempts to understand the relationships among media assistance, democrati
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zation, and other forms of development. Bringing together a variety of viewpoints and perspectives on evaluating media assistance, Measures of Press Freedom and Media Contributions to Development offers a critical reflection on the theories and tools of measurements that are used by the academic, donor, and civil society communities. A variety of theoretical and geographic perspectives are drawn upon, offering a timely debate from both academics and practitioners." (Publisher description)
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"In what ways can mediated transnational protests express, however emergently or imperfectly, «global civil society» and «global citizenship»? How, in an increasingly fragmented and multilayered communications environment, can they contribute to a «global public sphere»? This book explores the
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se and other major questions, examining protests and their transactions within and through today’s complex circuits of communications and media worldwide. With contributions from leading theorists and researchers, this cutting-edge collection discusses protests focusing on war and peace, economy and trade, ecology and climate change, as well as political struggles for civil and human rights, including the Arab uprisings. At its core is a desire to better understand activists’ innovative uses of media and communications within a rapidly changing media environment, and how this is altering relations of communication power around the globe." (Publisher description)
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