"The Union of Tanzania Press Cubs, UTCP, is an umbrella organisation, which supports a total of 28 local Press Clubs all over the country. The organisation describes its vision as: “A democratic Tanzania fully embracing a free, independent and robust media”, and the mission is formulated as: “
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To create an environment that enables strong, efficient and effective Press Clubs in Tanzania which eventually contribute towards a democratic and just society.” The evaluation concludes that the UTPC does have the potential to contribute to a democratic development in Tanzania as described in the vision and mission statements. It is the only member based media organisation with a national coverage." (Back cover)
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"Burundi: even in very difficult situations, SDC partners managed to identify entry points and continue their work. Networking with international media as a source of information is very crucial in such situations. Policy dialogue is also important to work on issues that divide the government and me
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Rwanda: The coaching in situ has so far led to tangible results. However, building capacity and working on the mindset are still needed. The culture of the leader/chief is very strong and weighs strongly on the quality of media work. The economic progress of the country has not had impact on the financial health of media houses. When funding media, it is very important to aim at transformation (transformative funding).
DRC: diversity of media does not necessarily mean diversified information. Professionalization of media is very much needed. Social ownership of community radios would be very useful in increasing access to information, citizen’s engagement and propensity to hold the leaders accountable
Tanzania: on one hand, involving media actors in policy dialogue on legal/policy issues and not dealing them directly with the government has proved very effective (SDC ‘s support to local stakeholders ’actions in policy dialogue on specific issues has been very successful). On the other, at operational level, static framework can hinder effectiveness. The context is constantly changing. This requires flexibility from SDC and calls for embedding learning processes in the programme, having joint reviews annually and adjusting based on lessons learned." (Lessons learned, page 13)
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"The research examines the possibilities of new digital technologies along with radio to facilitate adaptive management processes through rapid feedback to help ensure that agricultural development projects are farmer-centered, and meet the needs of those they intend to serve. Grounded in assessing
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Farm Radio International’s Listening Post—a methodology for collecting real-time, unfiltered feedback from farmers through a multi-channel platform linked to radio—the research highlights barriers to success and articulates lessons learned during the process of designing and implementing the model [...] The research demonstrates that linking a mobile-based crowd-sourcing tool with radio is effective at ensuring engagement from a large number of farmers. The radio stations offer a simple way to recruit participants from among the regular listeners of farmer radio programs. Also, the radio stations tend to be trusted sources of agricultural information among farmers, increasing motivation to participate. Further, the radio programs offer an easy way to close feedback loops by disseminating information about actions that stakeholders are taking in response to feedback. The Listening Post faced many of the same challenges documented by organizations utilizing similar tools—it was difficult to incentivize stakeholders to adequately respond to farmers, and competing motivations between extension officers, farmers, funders and partner organizations made it difficult to collect high-quality information that was usable and actionable. Moreover, an overarching focus on developing and implementing the technology and engaging a large number of farmers at the exclusion of other factors meant that many of the processes and mechanisms for effectively using the data collected and for responding to what farmers were saying weren’t fully developed. Despite these issues, there is significant evidence that the Listening Post model holds potential to act as a conduit for civic action if the correct stakeholders are engaged from the outset, if mechanisms for analyzing and disseminating relevant data from the platform to partners, local stakeholders and farmers is further refined, and if stakeholders ensure farmers can effectively use the technology." (Executive summary)
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"Here we discuss a unique and innovative radio-based approach to improving mental health literacy and creating a demand for mental health services—part of a larger project called 'An Integrated Approach to Addressing the Issue of Youth Depression in Malawi and Tanzania'. Grounded in theories of so
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cial and behavior change communication and edutainment, and leveraging participatory methodologies, Farm Radio International and partners Teen Mental Health and Farm Radio Trust in Malawi worked with local radio broadcasters in Malawi and Tanzania to design and deliver weekly, interactive youth radio shows about mental health. Ongoing engagement with the content, and deliberation over the messages, was facilitated through SMS feedback mechanisms, and mobile polls and quizzes delivered through the radio stations, along with school-based radio listening clubs that met weekly to listen to the programs and discuss the themes in a group. Over the course of the 45-month project, the radio shows gained immense popularity, in large part because they talked about issues that are important to youth, and incorporated the language youth use and music they prefer. The programs attracted an average of 500,000 listeners each week, and received tens of thousands of text messages and Facebook posts by young people giving feedback, telling the radio hosts about what topics they would like to hear about, and asking questions about mental health or requesting to be connected with a mental health expert. The impact of the radio was measured according to whether and to what extent the interactive media programs play a role in triggering or facilitating drivers of the process of change. These drivers include bringing about improvements in knowledge and attitudes, mobilizing a social movement, and facilitating greater social and public support to put mental health on the agenda as a topic of conversation, grounded in new understandings and new knowledge. Our findings demonstrate that an interactive radio campaign can have a marked effect on improving knowledge, decreasing stigma, and increasing demand for mental health services among youth in sub-Saharan Africa. Youth who listened to the radio programs fare better than their peers in understanding the signs and symptoms of mental health disorders and in knowing where to go if they or someone they know needs help. Further, interactive radio programs can have a direct impact on reducing stigmatizing attitudes, frequently recognized as a crucial element in promoting improved access to care." (Executive summary)
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"In your text, treat Africa as if it were one country“ (Wainaina, 2012) – was der kenianische Autor und Gründer des Literaturmagazins Kwani Binyavanga Wainaina in seiner satirischen Gebrauchsanweisung How to Write about Africa SchriftstellerInnen empfiehlt, wird in Medienbeiträgen zu Afrika be
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ständig umgesetzt. Wenngleich die Berichterstattung zum afrikanischen Kontinent und ihre Kontextbedingungen, zumindest im deutschsprachigen Raum, keineswegs intensiv erforscht sind, besteht zu ihrer Ausgestaltung ein wissenschaftlicher Common Sense: Der Kontinent wird medial undifferenziert als homogene Einheit voller Probleme dargestellt, die eurozentristische Berichterstattung konzentriert sich vorwiegend auf die „4Ks“ – Kriege, Korruption, Krankheiten und Katastrophen. Das alltägliche Leben wird dabei meist ebenso ausgeblendet wie positive Entwicklungen, die von AfrikanerInnen initiiert wurden. Vielmehr werden diese als passive HilfeempfängerInnen gezeichnet, die auf ihre Rettung durch den helfenden Westen warten." (Editorial, Seite 2)
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"In 2014, the Chama Cha Mapinduzi (CCM) government in Tanzania decided to discontinue the market-based system for textbook provision that was established in the early 1990s and revert to full state control. Drawing on the theory of political settlements and the literature on Tanzania's industrial po
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litics, the article examines the political economy of textbook provision in this country in order to generate new insights into the relations between the educational, political, and economic spheres. It showshow donor ideology and practices, while subjecting textbooks to generic market principles, also promoted the interests of Western publishing corporations. It then argues that the distribution of power within the state, and the ambiguous relations between the CCM ruling elites, bureaucrats, and the capitalist class, prevented the consolidation of a textbook industrial policy geared towards supporting the local publishing industry. Finally, the article explores elites' diverse corrupt practices to capture public funding for textbooks at the national and local levels. Under Tanzania's country-specific political settlement, the textbook sector, far from primarily serving educational goals, has indeed been reduced to a vast site of primitive accumulation." (Abstract)
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"This book identifies the strengths and weaknesses of different methodological approaches to research in communication and social change. It examines the methodological opportunities and challenges occasioned by rapid technological affordances and society-wide transformations. This study provides gr
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ounded insights on these issues from a broad range of proficient academics and experienced practitioners. Overall, the different contributions address four key themes: a critical evaluation of different ethnographic approaches in researching communication for/and social change; a critical appraisal of visual methodologies and theatre for development research; a methodological appraisal of different participatory approaches to researching social change; and a critical examination of underlying assumptions of knowledge production within the dominant strands of methodological approaches to researching social change." (Publisher description)
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"International trade in creative industries showed sustained growth in the last decade. The global market for traded creative goods and services totaled a record $547billion in 2012, as compared to $302 billion in 2003. Exports from developing countries, led by Asian countries, were growing faster t
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han exports from developed countries. Among developed country regions, Europe is the largest exporter of creative goods. In 2012, the top 5 creative goods exporters included Germany, France, Switzerland, the Netherlands and Belgium. Exports of creative goods from developed economies grew during the period 2003 to 2012, with export earnings rising from $134 billion to $197 billion. Among developing countries, China is the largest exporter of creative goods. In 2012, the top 5 exporters were China, Hong Kong, China, India, Turkey and South Korea. Exports of creative goods from developing economies grew during the period 2003 to 2012, with export earnings rising from $87 billion to $272 billion. Developing countries are playing an increasingly important role in international trade in creative industries." (Executive summary)
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"Societal ideas and explanations of albinism at the local level in Tanzania are conceived in terms of family history, social relations, economic status, moral-religious positions, global-local flows of information and humanitarian actions on behalf of people with the congenital condition. This paper
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aims to show how the subjectivities of people with albinism in Tanzania are shaped and re-shaped through local moral conceptions as well as globalizing (bio)medical explanations of albinism. An exemplary case study of a 28-year-old woman, plus episodes from the lives of seven other informants with the condition, are analyzed in order to understand, on the one hand, local social relationships between people with albinism and other individuals in family and community settings, and on the other hand, the interconnections between persons with albinism and global humanitarian actors and the broadcast media. When stigma and marginalizing behaviors are perceived by individuals with albinism in Tanzania as impeding their social lives, they employ different coping strategies and discourses to enhance social acceptance." (Abstract)
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"By October 2015, the TMF project will have transitioned from being a donor initiative to a new legal entity. Since 2008, the TMF project has been using grants as a way to increase quality content in as well as to strengthen the Tanzanian media landscape. This new strategic plan, which outlines the
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new TMF’s vision and work from October 2015 to December 2018, continues with this approach. It draws heavily on the experience gained during the implementation of the TMF project from 2008 until May 2015 and particularly on inputs from the 2014 TMF external review and consultations with various media stakeholders [...] This process of engaging with the context and honing in on TMF’s comparative advantage led to the decision to focus on two basic objectives: increasing quality, quantity and diversity of Investigative Journalism (IJ) and Public Interest Journalism (PIJ) products in the media sector; Increasing the professional capacity of participating media organisations and stakeholders. Going forward, the new TMF will also be concerned with ensuring its sustainability. As part of this process, this Strategic Plan outlines major changes that will continue to take place to strengthen TMF as an organisation." (Executive summary)
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"Tanzanians express near-unanimous satisfaction with the degree of freedom of expression in the country: 96% of respondents in 2014 say they feel somewhat or completely free to say what they think. Two-thirds (65%) say the media should scrutinize the government and report on corruption and mistakes.
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This is 15 percentage points lower than in 2012. Slightly more than half (53%) of respondents say the media should have the right to publish any views and ideas without government control, a decrease of 20 percentage points since 2012. During the same period, the proportion favouring government control rose from 26% to 44%. A stable majority (65% in 2014, 67% in 2012) trust in the reliability of the news media’s reports. Three-fourths (76%) of Tanzanians laud the news media’s effectiveness in exposing corruption in the government. This is 8 percentage points lower than in 2012. The more frequently a person is exposed to news and the higher his/her level of education, the more likely s/he is to support investigative and independent media reporting, to believe in the reliability of news, and to laud the effectiveness of the news media in its watchdog role." (Key findings, page 2)
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"This article is based on a qualitative study that set out to analyze the labels and terms attached to 28 people affected by albinism in villages in Kilolo district, Tanzania. Even though national and international attention to killings of people with albinism has attempted to improve general knowle
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dge of albinism and reduce discrimination, most of the community members within the study had little knowledge of the (bio)medical explanations for albinism and tended to marginalize people with albinism. Framed within a wider moral discourse on illness, disability and socially appropriate behavior, albinism is mostly considered to be God’s will or the consequence of past misdeeds within the family, and many of the existing labels for people with albinism express such ideas." (Abstract)
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"El inicio del siglo XXI ha venido marcado por los debates que, en el plano internacional, están sometiendo a revisión la comunicación para el desarrollo con el fin de proponer otras alternativas como comunicación para el cambio social o comunicación para el empoderamiento ciudadano y ecosocial
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. El debate conceptual que tiene lugar está lejos de resolverse con una respuesta fácil e inmediata, en la medida en que todos los términos que entran en escena requieren de un trabajo genealógico que permita identificar las tensiones, los actores sociales y las perspectivas de investigación en conflicto." (Editorial)
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"This study shows how women and women’s organisations in Central America and southern Africa use media for social development. One of the milestones of the women’s movement was the Fourth World Conference on Women in Beijing in 1995. Section J of the Platform for Action, which was a result of th
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e conference, defined concrete goals for the area of women and media. These goals have still not been met, as the Global Media Monitoring Report, which is published every 5 years, shows. The first part of this study examines the situation. The second part of the study focuses on the debate on the right to communicate in the 20th and 21st century, which reached a peak in 1980 with the publication of the MacBride report, and provides an overview of important organisations in the field of media. The third part looks at different definitions of community and alternative media and highlights the differences between them and state-owned, public, and commercial media. It also provides a closer look at the media landscape of the regions under review, Central America and southern Africa. The fourth and final part shows examples of strategies individual women and women’s organisations use to spread their messages through the media and achieve social change." (Introduction)
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"Over five years Facebook has grown from practically no users in Sub-Saharan Africa to become the most widely used social media platform. In the four countries where face-to-face surveys were carried out for this research, between 14% (Tanzania) and 27% (Ghana) of all respondents were using it [...]
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Over the last five years, the number of Africans who own or have access to mobile phones, computers, laptops, smartphones and tablets has grown considerably. These both act as media carriers (a mobile with a radio or TV receiver) or a media in their own right (a mobile accessing the Internet and Social Media). African newspapers face the same dilemma as many developed country newspapers. Their print version generates almost all of their revenues but increasingly their online users are either close to or above their print readership." (Page 8)
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"Mobile ownership in all of the four surveys [in Ghana, Nothern Nigeria, Senegal and Tanzania] was around 90%, making the mobile phone the most widely owned device media device, both used as a media carrier (radio) and a media in its own right (Internet, SMS) [...] Radio remains the dominant medium
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for obtaining news and information and only in Ghana (where electricity access is wider) does TV come close to the percentage of those listening to radio. In each of the countries examined, the media has been liberalized and the radio and TV audiences are fragmented so that only a relatively small number of players reach over 25% of the audience [...] As the continent’s most owned device, the mobile phone is used most regularly for: voice calls; radio; SMS; Internet and Social Media. Between a fifth and a third of all those surveyed used the Internet on a daily basis [...] Between 14-27% of all those surveyed used social media and the dominant platform is Facebook [...] Radio and TV channels scored most highly in terms of those surveyed trusting the health information they heard on saw on them. The level of trust in these channels in Senegal was significantly lower than in the other countries." (Summary, page 5-9)
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"The Tanzania Media Fund (TMF) supports individual journalists and media institutions to produce quality public interest and investigative journalism content that better informs the public, contributes to debate and thereby increases public demand for greater accountability in Tanzania. TMF has used
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lessons learned from its first phase (2008- 2012) to develop a monitoring and evaluation (M&E) framework that captures TMF’s achievements in phase 2 (2012-2015) and beyond. This article provides an overview of the practical implementation of the M&E framework, and challenges encountered during implementation." (Abstract)
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"While development journalism was mainly a top-down form of communication (authoritative) during the socialistic era, in the liberal era the development-oriented journalists draw on both the Social Responsibility and Libertarian Theories of the media. The ‘state–public service’ broadcasters re
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flect more of the former while commercial broadcasters employ more of the latter. The programme analysis showed that a gender focused development-oriented journalism is more likely to be practiced in the ‘state–public service’ than in commercial broadcasting." (Abstract)
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