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The Need and the Opportunities for Sustainability: The Case of Local Radio Stations in Tanzania

Christoph Spurk, Filip Dingerkus

Journal of Media Business Studies, volume 14, issue 1 (2017), pp. 38-59

"Local radio stations have mushroomed in Africa, including Tanzania, partly due to increased support from international donors. However, research results show that the lack of economic viability is a major constraint for local radio stations. They can hardly generate sufficient revenues from adverti ... more

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Listening In: An Internews Assessment of Community Radio in Tanzania

Brice Rambaud

Internews (2017), 52 pp.

"Internews set out to take stock of community radio stations (CRS) in Tanzania through a rapid, structured assessment. We were determined to understand the extent to which CRS across the country were providing a valuable public information service, and what barriers could be overcome and opportuniti ... more

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Everyday Media Culture in Africa: Audiences and Users

Wendy Willems, Winston Mano (eds.)

London: Routledge (2017), 260 pp.

"This volume examines the lived experiences of Africans and their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. By offering a comparative, critical and largely qualitative account of audiences and users across ... a range of national contexts in different regions of Africa, the book examines media through the voices and perspectives of those engaging with it rather than reducing audiences and users to numbers and statistics, ready to be exploited as potential target markets or as political constituencies. The critical, qualitative research perspective adopted in this book enables us to gain a better understanding of how African viewers, listeners and users make sense of a range of media forms; what role these play in their everyday lives and what audience and user engagement can tell us about how citizens perceive the state, how they imagine themselves in the wider world and how they relate to each other. The book argues that the experiences of audiences and engagements of users with a range of media—newspapers, radio, television, magazines, internet, mobile phones, social media—are always grounded in particular contexts, worldviews and knowledge systems of life and wisdom: ‘It is akin to the tortoise. The tortoise never leaves its shell behind. It carries it wherever it goes’ (Chivaura 2006: 221). African media audiences and users carry their contexts and cultural repertoires in the same way a tortoise carries its shell. Thus far, the bulk of academic research on media and communication in Africa has addressed the policy and regulatory aspects as well as the relation between media institutions and the state (Willems 2014a). While studies on media, democratization and press freedom are invaluable, the ways in which ordinary people make sense of, and relate to, media in their everyday lives are largely left beyond consideration. As Barber (1997: 357) has pointed out, ‘[w]hat has not yet been sufficiently explored is the possibility that specific African audiences have distinctive, conventional modes and styles of making meaning, just as performers/speakers do. We need to ask how audiences do their work of interpretation’." (Page 4) more

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In Media We Trust: Journalists and Institutional Trust Perceptions in Post-Authoritarian and Post-Totalitarian Countries

Alice N. Tejkalová et al.

Journalism Studies, volume 18, issue 5 (2017), pp. 629-644

"Trust is a societal value that is difficult to gain and easy to lose. This article deals with the levels of trust that journalists working in eight post-authoritarian and post-totalitarian countries (Argentina, Bangladesh, Brazil, Czech Republic, Indonesia, Latvia, South Africa and Tanzania) have i ... more

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Albinism, Stigma, Subjectivity and Global-Local Discourses in Tanzania

Giorgio Brocco

Anthropology & Medicine, volume 23, issue 3 (2016), pp. 229-243

"Societal ideas and explanations of albinism at the local level in Tanzania are conceived in terms of family history, social relations, economic status, moral-religious positions, global-local flows of information and humanitarian actions on behalf of people with the congenital condition. This paper ... more

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Afrikanisch-Europäische Medienbeziehungen

Medien & Zeit, volume 31, issue 2 (2016), pp. 2-57

"In your text, treat Africa as if it were one country“ (Wainaina, 2012) – was der kenianische Autor und Gründer des Literaturmagazins Kwani Binyavanga Wainaina in seiner satirischen Gebrauchsanweisung How to Write about Africa SchriftstellerInnen empfiehlt, wird in Medienbeiträgen zu Afrika be ... more

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Evaluation of the Union of Tanzania Press Clubs Strategic Plan 2011-2015

Per Oesterlund, Neil MacDonald, Annemarie Mavenjina Nkelame, Rashweat Mukundu

Stockholm: Swedish International Development Cooperation Agency (Sida) (2016), 55 pp.

"The Union of Tanzania Press Cubs, UTCP, is an umbrella organisation, which supports a total of 28 local Press Clubs all over the country. The organisation describes its vision as: “A democratic Tanzania fully embracing a free, independent and robust media”, and the mission is formulated as: “ ... more

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Methodological Reflections on Researching Communication and Social Change

Norbert Wildermuth, Teke Ngomba (eds.)

Cham: Palgrave Macmillan (2016), xii, 219 pp.

"This book identifies the strengths and weaknesses of different methodological approaches to research in communication and social change. It examines the methodological opportunities and challenges occasioned by rapid technological affordances and society-wide transformations. This study provides gr ... more

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Creative Economy Outlook and Country Profiles: Trends in International Trade in Creative Industries

United Nations Conference on Trade and Development (UNCTAD) (2016), vii, 161 pp.

"International trade in creative industries showed sustained growth in the last decade. The global market for traded creative goods and services totaled a record $547billion in 2012, as compared to $302 billion in 2003. Exports from developing countries, led by Asian countries, were growing faster t ... more

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The Scramble for Textbooks in Tanzania

Sonia Languille

African Affairs, volume 115, issue 458 (2016), pp. 73-96

"In 2014, the Chama Cha Mapinduzi (CCM) government in Tanzania decided to discontinue the market-based system for textbook provision that was established in the early 1990s and revert to full state control. Drawing on the theory of political settlements and the literature on Tanzania's industrial po ... more

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Supporting the Media Sector in Eastern and Southern Africa Region: Capitalisation of Experiences in SDC Supported Programs, Kigali 24-26.05.2016. Synthesis Report

Swiss Agency for Development and Cooperation (SDC), Southern, Eastern, Northern Africa and Palestine Division (SENAP) (2016), 22 pp.

"Burundi: even in very difficult situations, SDC partners managed to identify entry points and continue their work. Networking with international media as a source of information is very crucial in such situations. Policy dialogue is also important to work on issues that divide the government and me ... more

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Exploring the Potential for Interactive Radio to Improve Accountability and Responsiveness to Small-Scale Farmers in Tanzania

Heather Gilberds et al.

Ottawa: Farm Radio International (2016), 36 pp.

"The research examines the possibilities of new digital technologies along with radio to facilitate adaptive management processes through rapid feedback to help ensure that agricultural development projects are farmer-centered, and meet the needs of those they intend to serve. Grounded in assessing ... Farm Radio International’s Listening Post—a methodology for collecting real-time, unfiltered feedback from farmers through a multi-channel platform linked to radio—the research highlights barriers to success and articulates lessons learned during the process of designing and implementing the model [...] The research demonstrates that linking a mobile-based crowd-sourcing tool with radio is effective at ensuring engagement from a large number of farmers. The radio stations offer a simple way to recruit participants from among the regular listeners of farmer radio programs. Also, the radio stations tend to be trusted sources of agricultural information among farmers, increasing motivation to participate. Further, the radio programs offer an easy way to close feedback loops by disseminating information about actions that stakeholders are taking in response to feedback. The Listening Post faced many of the same challenges documented by organizations utilizing similar tools—it was difficult to incentivize stakeholders to adequately respond to farmers, and competing motivations between extension officers, farmers, funders and partner organizations made it difficult to collect high-quality information that was usable and actionable. Moreover, an overarching focus on developing and implementing the technology and engaging a large number of farmers at the exclusion of other factors meant that many of the processes and mechanisms for effectively using the data collected and for responding to what farmers were saying weren’t fully developed. Despite these issues, there is significant evidence that the Listening Post model holds potential to act as a conduit for civic action if the correct stakeholders are engaged from the outset, if mechanisms for analyzing and disseminating relevant data from the platform to partners, local stakeholders and farmers is further refined, and if stakeholders ensure farmers can effectively use the technology." (Executive summary) more

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Thirty Rising Media Markets 2016

Anne Austin, Jonathan Barnard, Nicola Hutcheon

London: ZenithOptimedia (2016), 51 pp.

"The markets we do include are a very diverse bunch, from the very closed and politically tightly controlled such as Laos; through a large number of nations on the African continent which have seen a sudden improvement in digital infrastructure thanks to the landing of several new submarine intercon ... more

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Freedom of Expression and Media in Transition: Studies and Reflections in the Digital Age
Deep Insights

Ulla Carlsson (ed.)

Göteborg: Nordicom (2016), 199 pp.

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Interactive Radio Program Report: An Integrated Approach to Addressing the Issue of Youth Depression in Malawi and Tanzania

Heather Gilberds, Adena Brown, Mark Leclair

Ottawa: Farm Radio International (2016), 23 pp.

"Here we discuss a unique and innovative radio-based approach to improving mental health literacy and creating a demand for mental health services—part of a larger project called 'An Integrated Approach to Addressing the Issue of Youth Depression in Malawi and Tanzania'. Grounded in theories of so ... cial and behavior change communication and edutainment, and leveraging participatory methodologies, Farm Radio International and partners Teen Mental Health and Farm Radio Trust in Malawi worked with local radio broadcasters in Malawi and Tanzania to design and deliver weekly, interactive youth radio shows about mental health. Ongoing engagement with the content, and deliberation over the messages, was facilitated through SMS feedback mechanisms, and mobile polls and quizzes delivered through the radio stations, along with school-based radio listening clubs that met weekly to listen to the programs and discuss the themes in a group. Over the course of the 45-month project, the radio shows gained immense popularity, in large part because they talked about issues that are important to youth, and incorporated the language youth use and music they prefer. The programs attracted an average of 500,000 listeners each week, and received tens of thousands of text messages and Facebook posts by young people giving feedback, telling the radio hosts about what topics they would like to hear about, and asking questions about mental health or requesting to be connected with a mental health expert. The impact of the radio was measured according to whether and to what extent the interactive media programs play a role in triggering or facilitating drivers of the process of change. These drivers include bringing about improvements in knowledge and attitudes, mobilizing a social movement, and facilitating greater social and public support to put mental health on the agenda as a topic of conversation, grounded in new understandings and new knowledge. Our findings demonstrate that an interactive radio campaign can have a marked effect on improving knowledge, decreasing stigma, and increasing demand for mental health services among youth in sub-Saharan Africa. Youth who listened to the radio programs fare better than their peers in understanding the signs and symptoms of mental health disorders and in knowing where to go if they or someone they know needs help. Further, interactive radio programs can have a direct impact on reducing stigmatizing attitudes, frequently recognized as a crucial element in promoting improved access to care." (Executive summary) more

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African Media Barometer: Tanzania 2015

Windhoek: Friedrich-Ebert-Stiftung (FES) (2015), 69 pp.

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Labeling Albinism: Language and Discourse Surrounding People with Albinism in Tanzania

Giorgio Brocco

Disability & Society, volume 30, issue 8 (2015), pp. 1143-1157

"This article is based on a qualitative study that set out to analyze the labels and terms attached to 28 people affected by albinism in villages in Kilolo district, Tanzania. Even though national and international attention to killings of people with albinism has attempted to improve general knowle ... more

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Comunicación para el cambio social: La participación y el empoderamiento como base para el desarrollo mundial

Thomas Tufte

Barcelona: Icaria Editorial (2015), 255 pp.

"El inicio del siglo XXI ha venido marcado por los debates que, en el plano internacional, están sometiendo a revisión la comunicación para el desarrollo con el fin de proponer otras alternativas como comunicación para el cambio social o comunicación para el empoderamiento ciudadano y ecosocial ... more

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Can Tanzania’s News Media Maintain Popular Support for Watchdog Role?

Rose Aiko

Afrobarometer (2015), 13 pp.

"Tanzanians express near-unanimous satisfaction with the degree of freedom of expression in the country: 96% of respondents in 2014 say they feel somewhat or completely free to say what they think. Two-thirds (65%) say the media should scrutinize the government and report on corruption and mistakes. ... more

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TMF 2015-2018 Strategy: Strengthening Media for Accountability

Tanzania Media Fund (TMF) (2015), 51 pp.

"By October 2015, the TMF project will have transitioned from being a donor initiative to a new legal entity. Since 2008, the TMF project has been using grants as a way to increase quality content in as well as to strengthen the Tanzanian media landscape. This new strategic plan, which outlines the ... more

Freedom of Expression and Media in Transition: Studies and Reflections in the Digital Age Deep Insights

Freedom of Expression and Media in Transition: Studies and Reflections in the Digital Age
Deep Insights