"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit
...
h smokers? Which settings promise effective communication with smokers? What communication problems arise in motivating smokers to stop smoking? Is it necessary to differentiate between target sub-groups when addressing smokers? Finally, after discussing the results presented, conclusions are drawn in Chapter 5 with respect to the effectiveness of communication measures and the requirements to be taken into account, particularly as regards mass media communication. Chapter 6 gives a complete review of the literature used. In conclusion, the Annex describes in detail the most important studies considered in this report." (Introduction, page 13)
more
"This book documents the 16th conference of the international audience research association CIBAR that was held at the Deutsche Welle headquarters. Experienced experts give first-hand accounts of their work and show perspectives for the future." (Back cover)
"The media can be a major force for improving the quality of government in developing and transitional countries – which is critical if opportunities for the poor and disadvantaged are also to improve. To fulfil this role the media need room to manoeuvre – tight government regulation and censors
...
hip produce media which are ineffective and lacking in credibility. Too little regulation, on the other hand, may lead to the domination of commercial media ruled by advertising, to the detriment of serious content and of the interests of those without purchasing power – i.e. the poor. What is needed are policies that impose responsibilities as well as freedoms on the commercial sector, and that clarify and facilitate the role of the public service media. Effective media also need good management, and good professional and technical skills. The main purpose of this guide is to help governments and development agencies to decide whether to support the development of the media, and if so how." (Introduction, page 3)
more
"Looking at how the family is represented by the media, and by scrutinizing the manner in which it is regulated, this book uncovers the ways in which academic research and welfare policy have colluded with political rhetoric and the popular media to re-invent a mythical ideal family. 'Representing t
...
he Family' combines perspectives from a range of theories including media and cultural studies, sociology, and social history to show how certain types of family life are pathologised; highlights the discrepancies between contemporary representations of the 'ideal' family and lived experience; and compares the British experience with that of the United States and Australia." (Publisher description)
more
Unter anderem mit Beiträgen von Angelo Agostini (Italien), Dorothee Bölke (Deutschland), Walter Haubrich (Spanien) und Elfie Siegel (Russland).
"The aim of this book is to analyse media law in relation to specific areas,both in terms of its practical application and its theoretical framework. Part 1 concentrates on the regulation of media content and is largely written from a pro media point of view. Its central tenet is how far does the En
...
glish media enjoy freedom of expression and the way in which that impacts on how the media operates. It considers how the Human Rights Act 1998 impacts on the media. Part 2 moves on to look at the regulation of the media industries as a whole. Part 3 focuses on day to day transactions for the media. In particular it focuses on provisions from typical media agreements and aims to provide a context for the law which has been outlined in Parts 1 and 2." (Publisher description)
more
"De-Westernizing Media Studies brings together leading media critics from around the world to address central questions in the study of the media. How do the media connect to power in society? Who and what influence the media? How is globalization changing both society and the media?" (Publisher des
...
cription)
more
"This volume presents a range of information and analysis on the difficult relationship between the West and the Islamic world. It examines how the Western media has interpreted and misinterpreted Islam, the Arab world and the countries of the contemporary Middle East." (Publisher description)
"The innovative and rapid growth of communication satellites and computer mediated technologies in the late 1980s and early 1990s, combined with the deregulation of national broadcasting, led many media commentators to assume that the age of national media had been lost. But what has become clear is
...
that, whilst there has been a limited growth in global media, there has been an emergence of a strong localised television and communications industry. Mapping the world media market, and using examples of programming from countries as diverse as Thailand, Hong Kong, Brazil, Taiwan, Spain and Britain, this volume explores theories of media globalization, examines the local culture of television programming and analyses the blurring of distinctions between the global and the local." (Publisher description)
more
"The key idea of this book is to argue that a 'third generation' of reception studies and audience ethnography is presently taking shape and will establish itself in the near future. However, the division of the development of reception studies and audience research into three 'generations' outlined
...
in this introductory chapter must not be taken matter-of-factly. Rather, the outline of the suggested division should be seen as a way of pointing out an emergent trend, a direction audience research could take. There are elements in the present research that already lead the way to the new agenda that future research should, in my view, address, but a solid body of research tackling the new field of research is yet to be done. I hope that with the book at hand we can help to address the new questions and outline the basic dimensions of the new field. The role of this book, in other words, is to act as a midwife: to suggest a 'story line' in cultural media research, a way to read its history in such a way that it points to the emergent trend outlined here and illustrated, developed and discussed in the chapters of this book." (Introduction, page 1)
more