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Methods applied
Journals
Output Type
Entrepreneurial News Sites as Worthy Causes? Exploring Readers’ Motivations Behind Donating to Latin American Journalism
Digital Journalism, volume 9, issue 3 (2021), pp. 364-383
"This study uses surveys with readers of entrepreneurial news startups in seven Latin American countries to examine their motivations for donating to journalism. Using the donor–organization relationship from public relations scholarship as a framework, this study showed content, independent/objec
...
"Esta guía reúne y explica las herramientas básicas para la gestión de las empresas periodísticas. En el ecosistema mediático, encontramos medios nativos digitales de diferente tamaño, antigüedad, y con equipos diversos. Una de las claves hacia la sostenibilidad de los medios es la gestión
...
Guía de derechos de autor: La protección de la creacion
Santiago de Chile: Ministerio de Culturas, las Artes y el Patrimonio, 2nd ed. (2020), 164 pp.
"La reedición y actualización de la presente guía sobre derechos de autor tiene por objeto apoyar en la difusión y conocimiento sobre la materia, la que muchas veces es difícil de abordar, no sólo para los artistas sino también para los expertos. Esperamos que el presente trabajo sea un aport
...
"Collaboration with outside partners is becoming standard practice for more and more news organizations. Questions about how to fund collaborative projects — especially those requiring an ongoing labor-intensive investment by partners — are increasing, too. This guide aims to explore the differ
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Handbuch Mediencontrolling: Performanceorientierte Steuerung in der Medienindustrie
München; Tübingen: UVK; Narr Francke Attempto Verlag (2020), 564 pp.
From Start to Success: A Handbook for Digital Media Entrepreneurs
Key Guides
Bonn: Deutsche Welle DW Akademie (2020), 83 pp.
"This media viability handbook is unique in that it has been written by media startups themselves and presents the learnings of 21 digital pioneers including the Philippines' Rappler, Egypt's Mada Masr and Animal Politico in Mexico. The pages are filled with tips and information these media startups
...
Accepting the Digital Challenge: Business Models and Audience Participation in Online Native Media
Journal: Media, volume 1, issue 1 (2020), pp. 78-91
"The aim of this proposal is to present the evolution of the digital native media in Spain in order to compare their current situation with European success stories. For that purpose, we have conducted a comparative case study between three highlighted Spanish digital native news outlets and three f
...
How to turnaround a nonprofit media, start earning and rebuild the entire organization: hromadske transformation case study
Key Guides
Kyiv: Hromadske (2020), 31 pp.
"In early 2020 hromadske reached a crisis point. Despite many successes achieved over 7 years of existence the organization was struggling motivation was low, staff turnover was high, previously set goals seemed irrelevant or unrealistic. The path forward was unclear. From March to September 2020 hr
...
Handbook on Working Towards Gender Equality in the Media
Deep Insights
International Association of Women in Radio and Television (IAWRT), 2nd ed. (2019), 110 pp.
"The Handbook showcases IAWRT members’ experiences and best practices for working towards advancing gender equality in and on the media in Kenya, South Africa, Tanzania, India and Uganda." (Publisher description)
Rebooting Journalism: How Media Startups Overcame the Business Model Crisis. What Can We Learn from Eldiario.es and Mediapart?
Oxford: Reuters Institute for the Study of Journalism (2019), 78 pp.
"This research is based on the belief that there is no journalism crisis, but a business model one. So, learning from successful experiences that innovate in the business is the first step towards building a healthier media landscape in other countries. During this paper I will focus specially in tw
...
What if Scale Breaks Community? Rebooting Audience Engagement when Journalism is Under Fire
Deep Insights
Oxford: Reuters Institute for the Study of Journalism (2019), 51 pp.
"This report focuses on how digital-born news media navigate audience engagement in the context of both rapid developments in a digital, mobile, and platform-dominated media environment and significant political pressure, including the ‘weaponisation’ of social media to target and harass indepen
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Fighting for Survival: Media Startups in the Global South
Deep Insights
New York: Columbia University, School of International and Public Affairs (SIPA) (2019), 180 pp.
"Three years after writing the report Publishing for Peanuts, in which we surveyed 35 media startups mostly from the Global South, we decided to go back and see how the outlets had fared. Our area of interest in 2015 was small-to-medium size independent media outlets with a track record of consisten
...
Lessons in Innovation: How International News Organisations Combat Disinformation Through Mission-Driven Journalism
Deep Insights
Oxford: Reuters Institute for the Study of Journalism (2019), 41 pp.
"This report examines how digital-born news media in the Global South have developed innovative reporting and storytelling practices in response to growing disinformation problems. Based on field observation and interviews at Rappler in the Philippines, Daily Maverick in South Africa, and The Quint
...
Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers
New York, Abingdon, UK: Routledge (2019), xix, 299 pp.
"Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across
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"Our research suggests publishers should invest in capabilities to engage in constant testing and experimentation in digital — to build engagement among digital audiences and ultimately convert engaged readers into paying subscribers. For commercial and for-profit models in particular, publishers
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"This handbook has been produced by the World Association of Newspapers and News Publishers (WAN-IFRA) to help media managers successfully manage diverse teams, with a focus on gender diversity. It is hoped that it will assist managers to be more gender 'aware' in their day to day management decisio
...
Crowdfunding Movies: A Business Model Analysis from Strategic Management Studies
In: Handbook of State Aid for Film: Finance, Industries and Regulation
Cham: Springer (2018), pp. 635-656
"A crowdfunding platform for movies is an alternative way of refunding movie production costs. Usually, such platform combines several types of funding, including sourcing the Internet community to gather small private donations, that is, a revenue stream which is typically named “crowdfunding”.
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Nuevos modelos radiofónicos: Las redes de podcast en Argentina: Producción, distribución y comercialización de la radio on demand
Question, volume 1, issue 59, e081 (2018), 20 pp.
"El movimiento podcaster está formado por una amplia variedad de participantes: pequeños, medianos, independientes, corporativos, fugaces, históricos. Este artículo propone la descripción de cuatro casos caracterizados como “redes de podcast”. Estos proyectos fueron diseñados para y subsis
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