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Methods applied
Journals
Output Type
Media Management Manual: A Handbook for Television and Radio Practitioners in Countries-In-Transition
Key Guides
New Delhi: UNESCO (2009), 138 pp.
"[...] upon the request of a great number of developing countries media managers UNESCO has initiated this handbook. The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner. It’s a straightforward guide
...
Behind the Scenes: Transparency in Lebanese Media Business Practices
Internews Network (2009), 64 pp.
"The present study is a first attempt to look inside media organizations in Lebanon in order to understand what kind of business decisions are being made. This study analyzes employee diversity, as well as political affiliation or media owners [...] There was a clear reluctance among media owners to
...
Medienmanagement: Rahmenbedingungen, Menschen, Organisation
Berlin: Cornelsen (2009), 375 pp.
"Das Handbuch eröffnet einen Überblick über die Aspekte des Medienmanagements und gibt Einblick in alle Teilbereiche sowie deren Funktionsweise in der Medienbranche. Gleichzeitig antwortet Medienmanagement praktisch auf Fragen aus den inhaltlichen Schwerpunkten Kommunikationswissenschaften, Medie
...
A arte de editar revistas
São Paulo: Companhia Editora Nacional (2009), 399 pp.
"O primeiro grande livro brasileiro sobre edição de revistas. Escrito por uma das mais notáveis personalidades do mercado editorial brasileiro, A Arte de Editar Revistas é um guia prático e completo, com o passo-a-passo para o desenvolvimento do conceito e do design, a edição de matérias e d
...
La otra cara de la libertad: La responsabilidad social empresarial en medios de comunicación de América Latina
Deep Insights
Bogotá: Fundación para el Nuevo Periodismo Iberoamericano (FNPI) (2008), 215 pp.
"'La otra cara de la libertad' busca servir de mapa a los gerentes, directores y dueños de medios que, desde la perspectiva de la Responsabilidad Social Empresarial -RSE-, intentan atender las crecientes exigencias a las que se enfrentan sus empresas. Contribución al desarrollo sostenible, alianza
...
Marketing do entretenimento
São Paulo: Editora Senac São Paulo (2008), 279 pp.
"Como convencer o público a consumir um evento de lazer? Que fatores precisam ser considerados nas pesquisas que antecedem uma ação de marketing? Por que algumas ações fracassam? O que vem sendo feito no Brasil e no exterior e o que funciona, efetivamente, no mercado nacional? Esse livro reúne
...
The Extraordinary Editor: A Handbook for South African Media Leaders
Key Guides
South African National Editors' Forum (SANEF) (2008), 194 pp.
"The extraordinary editor” provides media leaders with the skills to run their news organisations by learning about the mistakes and successes of other experienced editors. The presented examples are mainly derived from South African newspapers, but the issues tackled may apply to other media anyw
...
Medienmanagement
München: Vahlen (2008), 1080 pp.
The Business of Media: Third South Caucasus Media Conference, Tbilisi 2 November 2006
Vienna: OSCE Representative on Freedom of the Media (2007), 75 pp.
I. CHALLENGES AND PROSPECTS FOR THE PRIVATISED AND PUBLIC MEDIA IN THE SOUTH CAUCASUS
Media business changes journalists’ attitude to their rights / Oleg Panfilov, 7
The fate of the state media and the situation of the private media in Georgia / Zviad Koridze, 11
The newspaper business in Armen
...
Des radios pour informer: La formation in situ, le journalisme radio, le management d'une radio
Key Guides
Paris: Panos Paris (2007), 171 pp.
"Ce manuel est destiné particulièrement aux formateurs qui seront amenés à intervenir in situ dans des radios souhaitant un renforcement de leurs capacités dans le domaine de la pratique du journalisme radio ou dans celui du management. S’inspirant de cette première expérience pilote menée
...
Money Matters: How Independent Media Manage to Survive. 15-16 September 2006
Aachen: Catholic Media Council (CAMECO); Forum Medien und Entwicklung (fome) (2007), 77 pp.
"Discussions on how to support sustainability of independent media generally focus on the political conditions, the legal framework and – especially in German development cooperation – on the quality of journalistic coverage. Nevertheless, economic factors are of equal importance, not only for p
...
"I have been privileged to compile this anthology of essays, stories and testimonies of Africa’s top media executives who, through their actions and visionary leadership, are re-shaping and strengthening Africa’s fledgling media companies and institutions. Their touching real-life stories are an
...
Redaktionelles Wissensmanagement
Konstanz: UVK (2007), 318 pp.
"Anton Simons vermittelt die Grundlagen des redaktionellen Wissensmanagements und skizziert Methoden zur gemeinsamen Sicherung, Pflege und Nutzung redaktionswichtigen Wissens mit Hilfe von Social Software sowie die Möglichkeiten, die Feeds, News-Aggregatoren und andere Web-2.0-typische Technologien
...
Building Sustainability for Media Centres: A Handbook on Best Practices
Deep Insights
Copenhagen: International Media Support (IMS) (2007), 52 pp.
"Media centres around the world are facing the same challenges in ensuring long-term sustainability after “start-up” funding from donors ceases. In order to overcome these challenges, a number of centres have pioneered innovative approaches for ensuring financial and institutional viability and
...
Media and Communication Management
Delhi: Manglam (2007), 236 pp.
Media Management Training Needs Assessment within the SADC Region: A Qualitative Study
Grahamstown: Rhodes University (2006), d, v, 99 pp.
Media Management
New Delhi: Adhyayan (2006), 368 pp.
Magazines: A Complete Guide to the Industry
New York: Peter Lang (2006), viii, 211 pp.
Starting & Running a Successful Newsletter or Magazine
Berkeley: Nolo, 5th ed. (2006), 455 pp.
"Written by the co-founder of PC Magazine, PC World and Macworld, this practical, informative book gives readers the practical know-how needed to put together a profitable publication. The book covers the ins and outs of: raising start-up money; attracting the best help; choosing the right marketing
...
