"C'est l'aspect de la participation au sein de la Radio Communautaire qu'aborde le « Manuel de formation » publié par l'IPAO de Dakar, en collaboration avec Radio ADA, une radio communautaire ghanéenne qui est reconnue comme une radio communautaire de référence dans sa manière de vivre la par
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ticipation au sein de l'équipe et des communautés qu'elle dessert. Ce manuel s'adresse principalement aux formateurs. Sur 82 pages, ce document pédagogique propose une synthèse de l'approche « formation interne » de Radio ADA : une somme des expériences en matière d'apprentissage, des ateliers qui ont précédé le lancement de la station en février 1998 et ceux qui ont été organisés depuis cette date. Cette approche se veut éclectique en puisant aux sources de la communication en appui au développement et de la pensée de Freire. Elle se fonde sur la méthode d'apprentissage par l'action. Ce manuel a l'ambition de combler un vide dans la formation offerte par la plupart des écoles et centres quant aux démarches et initiatives possibles pour renforcer la participation à tous les échelons au sein des radios communautaires et de proximité. L'auteur de ce manuel, Madame Wilna W. Quarmyne, est la directrice exécutive adjointe de Radio ADA et membre du « Service des radios communautaires du Ghana ». C'est donc son expérience et celle du Réseau Ghanéen des Radios Communautaires qui est ici mis à disposition du plus grand nombre. Ce livre devrait constituer une référence dans toutes démarches de formation interne des « animateurs producteurs » des radios communautaires." (CAMECO Media Forum, 2003/4)
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"This short primer is based on the experience of Tambuli, one of the first community radio stations in the Philippines. The primer is divided into two sections: Section A comprises definitions of community radio and an introduction to the necessary technical equipment, to management and to codes of
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conduct; section B is on programming, the nature of radio and its possibilities, and shows the different formats which can be used. Two things are special about the primer: Firstly, it explains what kind of equipment is needed, what it costs and what must be considered when choosing a transmitter, an antenna tower, and a suitable location for broadcasting. Furthermore, it gives advice on studio acoustics and on policies for operating a transmitter. Secondly, it outlines general characteristics, strengths and weaknesses of radio which should be kept in mind by those who have not worked with radio before, such as: 'radio lacks permanence. The audience may not read and re-read messages as in the print press', or 'radio appeals to disadvantaged groups. Being portable and inexpensive it is affordable to the common people, especially to farmers, fishermen and rural audiences." (commbox)
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"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex
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amples, ideas and concrete guidelines for achieving financial sustainability of community radio stations. "Marketing Community Radio" is not a guideline for developing countries, but it places strong emphasis on local marketing opportunities in general, like sales of airtime to local businesses, cooperation with local enterprises for mutual promotional actions, fundraising through individuals or local and national institutions, or even through "radiothons". Moreover, the publications contains a few lists of the "Do's" and "Don'ts" that should be considered in the process of selling radio airtime, as well as appendices with a marketing audit containing questions to evaluate your marketing plans and efforts. Additionally, the manual gives examples of the advantages that community radio stations can offer, eg, an attentive audience, an attractive timeframe for advertising without much competition, lower costs than TV and/or newspaper advertising, greater targetability, etc." (commbox)
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"This model is based on a research of six Namibian Community Radio Stations. It argues that a newly established - or even an existing - community radio station can achieve financial sustainability by implementing seven elements: 1. Environmental Scanning, 2. Strategic Planning, 3. Partnership Establ
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ishment, 4. Human Resource Planning, 5. Financial Planning, 6. Project Implementation, 7. Monitoring and Evaluation. Underlining that partnerships are needed for financial sustainability, a graphical partnership model shows what kind of partnerships are possible and contributing to sustainability. This publication is a short and theoretical presentation of a business model. It gives neither concrete examples from community radio stations, nor any checklists or tools for its implementation, but it is of value due to its view on community radio stations as businesses." (commbox)
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"The creation of a radio involves having clear goals and knowing all its aspects, limits and contraints. This book offers to the radio promoter the technical, administrative, financial and managerial elements that are necessary to plan the project. Future directors of a managers of the technical sec
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tors will find here indispensable information on how to make the radio station move and how to make the work proceed in the context of limited resources and means." (Back cover)
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"This reader 'aims to show that ordinary people, even non-technical rural folk, can plan, set up, manage and produce radio programmes by themselves with a minimum of dependence on outside help, whether for technical advice and training or for funds and equipment.' To do so, it highlights case studie
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s from several countries like Homa Bay Radio in Kenya, Radio Apam in Ghana, Radio Sagarmatha in the Kathmandu valley, Tambuli Community radio in the Philippines and others, and it explains the main factors for planning a community radio station, eg, examining the legal framework, applying for a license or doing preparatory work in the community. Moreover, it briefly explains the technical background of broadcasting, such as the difference between AM and FM broadcasting, as well as the basics about the equipment which is needed. What makes the publication particularly interesting is its perspective on community involvement in every step of setting up a radio station - which is, as many community radio stations are built up by institutions like NGO's, churches or universities, not something to be taken for granted." (commbox)
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"This report was commissioned by the Community Media Association (CMA) to suggest criteria for the establishment of a community radio sector in the United Kingdom. The report compares the legal and regulatory frameworks for community radio in Australia, Canada, France, Holland, Ireland and South Afr
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ica. It contains recommendations as to the optimal legislative and regulatory model for the development of community radio - including licensing and economic models – for the UK. The report includes a comparison across the six countries of the following factors: definitions of community radio in law and regulation; licensing systems for community radio services; frequency allocations and associated technical constraints; economic bases of the community radio sector and rules on funding sources; the sector in the context of the wider media landscape; social characteristics – programming, audiences, staff and supporters." (Introduction)
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"Instead of telling you what to do at your station, this handbook will give you guidelines about the things you should be thinking of and at what stage of the setting up or operation of the station." (Introduction)
"While there are many trainers offering curricula in radio, this curriculum focuses on the management aspect of community radio. Many people in organisations focus their commitment and energy on the delivery side of the organisation and neglect the task of building the organisation and its people. W
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hen things go horribly wrong, as they so often do, there is much talk of lack of dedication and commitment. People get disillusioned and drop out. The failure in non-profit organisations often has nothing to do with a lack of commitment, and everything to do with a failure of management. Organisations need to be managed properly so that they grow and succeed. Radio station managers need to understand how organisations work, and how they develop and change. They need to manage the people and the resources, as well as the programming, to build a successful radio station. This training curriculum is aimed at building radio station managers' understanding of organisations and of the management role. While there is management training available, it tends to be aimed at commercial stations. Community radio, with its emphasis on community participation and volunteer involvement, has its own management issues. This curriculum was developed specifically for community radio stations - drawing on the experience of community radio stations in South Africa." (Introductory comments, page 1)
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"This resource guide briefly outlines what it takes to set up a community radio station. Firstly, it gives an overview of the African community radio environment, followed by a definition of community radio. The basic steps towards establishing a community radio station are presented, ie, developing
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a mission statement, clearly defining an organisational structure, and providing training in technical and programming skills. To keep a realistic view on the challenges of community radio stations, it can be useful to read the chapter on "problems you should expect to encounter", listing difficulties such as ensuring and sustaining participation, maintaining volunteer involvement, balancing fundraising activities, etc. The appendices provide further readings, an introduction to AMARC and contact addresses to possible funders and training centres. The publication does not give extensive instructions, but can be suitable for those seeking to gain a first and general insight into setting up community radio stations in an African context." (commbox)
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"Créer une radio implique d'en connaître tous les enjeux, les limites et les contraintes et d'en maîtriser les contenus. Ce manuel se propose de fournir tous les éléments nécessaires à chaque étape de la construction d'un tel projet : techniques, administratifs, de mise en onde, de financeme
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nt et de gestion. Futurs chefs d'antennes, directeurs de stations ou techniciens y trouveront les notions de base indispensables au démarrage et au bon fonctionnement de l'entreprise, principalement dans un contexte de ressources et de moyens limités." (Dos de couverture)
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