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Participative Marketing for Local Radio
Key Guides
Wellington: Original Books (2003), 160 pp.
"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge
...
How to Do Community Radio: A Primer for Community Radio Operators
New Delhi: UNESCO, Asia-Pacific Bureau for Communication and Information (2002), 72 pp.
"This short primer is based on the experience of Tambuli, one of the first community radio stations in the Philippines. The primer is divided into two sections: Section A comprises definitions of community radio and an introduction to the necessary technical equipment, to management and to codes of
...
Marketing Community Radio
Melbourne: Community Broadcasting Foundation, 2nd ed. (2002), 40 pp.
"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex
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The Art of Radio
Nairobi: Paulines Publications Africa (2002), 136 pp.
"The creation of a radio involves having clear goals and knowing all its aspects, limits and contraints. This book offers to the radio promoter the technical, administrative, financial and managerial elements that are necessary to plan the project. Future directors of a managers of the technical sec
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Financial Sustainability Model for Community Radio Stations in Southern Africa
Gaborone: Southern Africa Institute for Media Entrepreneurship Development (SAIMED) (2002), 22 pp.
"This model is based on a research of six Namibian Community Radio Stations. It argues that a newly established - or even an existing - community radio station can achieve financial sustainability by implementing seven elements: 1. Environmental Scanning, 2. Strategic Planning, 3. Partnership Establ
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Comment créer et gérer une radio associative?
Abidjan: Inades Formation (2002), 83 pp.
Community Radio Handbook
Key Guides
Paris: UNESCO (2001), iii, 100 pp.
"This reader 'aims to show that ordinary people, even non-technical rural folk, can plan, set up, manage and produce radio programmes by themselves with a minimum of dependence on outside help, whether for technical advice and training or for funds and equipment.' To do so, it highlights case studie
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Community Radio in a Global Context: A Comparative Analysis in Six Countries
Community Media Association (2001), 77 pp.
"This report was commissioned by the Community Media Association (CMA) to suggest criteria for the establishment of a community radio sector in the United Kingdom. The report compares the legal and regulatory frameworks for community radio in Australia, Canada, France, Holland, Ireland and South Afr
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Community Radio: Its Management and Organisation in Zambia
Lusaka: Zambia Independent Media Association (ZIMA) (2001), xviii, 331 pp.
The African Community Radio Manager's Handbook: A Guide to Sustainable Radio
Key Guides
Johannesburg; Houghton: AMARC Africa; Institute for the Advancement of Journalism (2000), 184 pp.
"Instead of telling you what to do at your station, this handbook will give you guidelines about the things you should be thinking of and at what stage of the setting up or operation of the station." (Introduction)
Community Radio Manual
Key Guides
Newlands: Open Society Foundation for South Africa (1999), 221 pp.
Curriculum for Training Community Radio Station Managers
Open Society Foundation for South Africa (1999), various pag.
"While there are many trainers offering curricula in radio, this curriculum focuses on the management aspect of community radio. Many people in organisations focus their commitment and energy on the delivery side of the organisation and neglect the task of building the organisation and its people. W
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Die Fernseh-Station: Ein Leitfaden für das Lokal- und Regionalfernsehen
Konstanz: UVK Medien (1998), 488 pp.
"Nach der rasanten Entwicklung lokaler Hörfunksender (vgl. hierzu den Band "Die Radio-Station" derselben Autoren) in den letzten zehn Jahren entstehen nun zahlreiche lokale und regionale Fernsehsender. In unternehmerischer und programmatischer Hinsicht zeigen sich dabei Parallelen: Zum Teil sind di
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Créer, gérer et animer une radio
Paris: Groupe de recherche et d’échanges technologiques (GRET) (1998), 158 pp.
"Créer une radio implique d'en connaître tous les enjeux, les limites et les contraintes et d'en maîtriser les contenus. Ce manuel se propose de fournir tous les éléments nécessaires à chaque étape de la construction d'un tel projet : techniques, administratifs, de mise en onde, de financeme
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What is Community Radio? A Resource Guide
Johannesburg; Lusaka: AMARC Africa; Panos Southern Africa (1998), xi, 116 pp.
"This resource guide briefly outlines what it takes to set up a community radio station. Firstly, it gives an overview of the African community radio environment, followed by a definition of community radio. The basic steps towards establishing a community radio station are presented, ie, developing
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