"The authors present six local and independent radio stations from Africa - community radio stations, and commercial and NGO run radio stations with strong community participation - showcasing good practices for sustainability, defined as "ability of a radio station to maintain a good quality develo
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pmental broadcasting service over a period of time." Asking the question, what is it that needs to be sustained? they offer a holistic view on sustainability by examining how a radio station is embedded in its geographic, economic, infrastructural, social, linguistic and cultural context. Furthermore, the case studies consider the broadcasting environment, programme schedules, management structures and sources of income of the radio stations. Particular attention is paid to the community engagement of the radio stations and to the causes for active community involvement." (commbox)
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"Ce manuel est destiné particulièrement aux formateurs qui seront amenés à intervenir in situ dans des radios souhaitant un renforcement de leurs capacités dans le domaine de la pratique du journalisme radio ou dans celui du management. S’inspirant de cette première expérience pilote menée
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au Burkina Faso, mais également d’autres interventions initiées auprès des entreprises de presse écrite du Mali et de la République démocratique du Congo, la première section de ce manuel capitalise la méthode in situ en attirant l’attention sur ses avantages, mais aussi son caractère délicat et les précautions nécessaires à adopter par le formateur. La seconde partie constitue un outil de formation pratique au journalisme radiophonique et s’accompagne d’extraits sonores et d’exercices disponibles sur le CD-Rom ci-joint. La troisième partie propose un module de spécialisation des personnels chargés de l’administration et de la gestion d’une station de radio communautaire ou commerciale : elle s’appuie également sur des documents de référence qui seront utiles pour la mise en oeuvre concrète des recommandations." (Préface)
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"El Manual de Gestión para Facilitadores es el resultado de la sistematización de una serie de talleres impartidos al equipo de Gestión y Formación de AMARC México y a la red de radios. Estos textos recogen la mirada del Programa de Gestión de AMARC ALC pero también los aportes e impresiones
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de quienes participaron en esos talleres. No se trata de un manual exhaustivo, sino de un texto que recoge e integra diferentes miradas, conocimientos y experiencias para construir una guía de trabajo para los facilitadores que emprendan la compleja tarea de trabajar la gestión en las radios comunitarias de México. Este manual también es tan sólo un acercamiento para retomar las mejores prácticas, un punto de partida de un momento específico, ya que creemos que aún faltan muchos temas por discutir y definir como red de radio comunitarias al respecto." (Introducción)
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"From all that has come before it should be all too clear that starting up and developing a small independent community newspaper takes considerable tenacity. There is a general perception in this sector that the value of these publications often goes unacknowledged. Shirley Govender of the Southern
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and Soweto News summarises how many of independents in this research appear to feel: “No one takes you seriously as an independent publisher…[we] feel that disadvantage is running through our veins.” In every single newspaper’s case study at least one person says they are in the industry for the love of it. Most are stoic regarding challenges they face. Some are more independent than others. Many form good and often interesting symbiotic partnerships to share resources and people-power. Some report on contentious issues, most do not. The majority use their newspapers in ways that work towards building a better life for themselves and the communities they serve. But few have the time and know-how to access and engage with media development agencies. And fewer still have the time and expertise to represent the voice of small community publications in the battle against unfair competition, inequitable practices and marginalisation." (Conclusion, page 114)
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"Participatory research design appears as an attractive option in the study of community media organisations. It puts the generation of the research question, the design of data collection methods, and the analysis of the results in the hands of the researched. This approach can demystify the resear
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ch process and can be an empowering experience. But, as I found out with my doctoral research, the researcher needs to carefully assess an organisation’s capacity to undertake do-it-yourself research, because, when things go wrong, this approach can also reveal conflicts within an organisation, as well as give rise to tension resulting from the divergent needs of the researcher and those of the researched. This paper describes the troubles that arose during fieldwork conducted at a community radio station, how these unexpected events forced a reformulation of the research question, and how this eventually led to an improved theoretical insight." (Abstract)
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"The community radio sector is experiencing a time of rapid growth in Australia. While community broadcasting participants generally welcome the sector’s growth, they have expressed concern over the lack of proportionate funding increase from the Federal government. The key issue is the need to fi
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nd ways to enhance community radio’s sources of funding without imperilling its status as a not-for-profit sector, and as one main option, the deregulation of sponsorship time presently limited to five minutes per hour may enhance income generation for community radio. This paper argues that there is no inherent conflict between entrepreneurial principles and not-for-profit principles." (Abstract)
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"Radio ist mehr als die Summe von Musik, Nachrichten und Moderation - ein gut gemachtes Radioprogramm ist persönlich und privat, es ist Emotion und Kommunikation. Erfolgreiche Radioprogramme sprechen den Hörer wirklich an und schaffen es, ihn langfristig zu binden. Die 2003 gestartete "Offensive Q
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ualitätssicherung im Lokalfunk NRW" zeigt: Erfolg folgt Regeln. Das Handbuch Lokalradio dokumentiert exemplarisch die Ergebnisse der Offensive Qualitätssicherung im Lokalfunk, die die Deutsche Hörfunk Akademie seit 2003 mit Unterstützung der Landesanstalt für Medien NRW durchführt. Das Handbuch beschreibt aber auch entscheidende Grundlagen für ein erfolgreiches (Lokal-) Radioprogramm, in dessen Zentrum immer der Begriff "Kommunikation" steht - intern und extern." (Verlagsbeschreibung)
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"This handbook explains how to 'set up, manage and sustain community radio', and gives guidelines for understanding 'the role community radio plays in social and economic development.' Here, community radio is understood as an important tool to strengthen democratic structures and to rebuild civil s
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ociety. A whole chapter is dedicated to the importance of human rights, and, as the publication has a regional focus on South Africa, to the South African constitution and its effects on the communication sector. Emphasis is also given to the underlying ethical agenda of community radio journalism, such as reporting gender fairly, and to aspects of radio production, eg, presentation and technical preparation. The handbook is structured in an easy to read manner: each chapter begins with a summary and contains 'let's make it clear' boxes and real life examples, as well as 'handy hints', checklists and additional boxes where difficult words are explained or where background information is provided." (commbox)
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"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge
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neral and to marketing strategies for local radio stations in particular. It is followed by findings on radio audiences, which discuss when, where and why people listen to the radio. Dennis List describes the "three legged model of funding" that regards listeners, large funders like governments or NGO's, and advertisers as sources of income for local radio stations. Exceptionally useful are the chapters concerning funding from listeners, and about on air and off air marketing, containing suggestions for local events, organised by radio stations, and for non-radio services which local radio stations could easily offer. This is one of the very few publications on marketing for local radio stations and, although it is not specifically aimed at radio stations in developing countries, it can be useful for a number of radio stations from these parts of the world." (commbox)
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