"This book is an excellent introduction to practice and theory of managing radio stations. It is divided into three parts. The first section provides an overview of the radio sector in the United Kingdom and presents the core concepts of radio station management. The second and core part of the book
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is a detailed and comprehensive practical guide to the different elements of managing commercial and community radio. It provides useful tools and examples of management practice, ranging from 'station and organisational structures' and 'financial management, sales and fundraising' to 'managing news and phone-ins' and 'knowing and researching your audience'. The last part uses three case studies (a local radio, a community radio, the BBC 6 music programme) to illustrate different station structures and management approaches. The clear structure, the plain language and the illustrative examples make this guide a helpful tool for any person interested in radio management - not only in the United Kingdom, but also other parts of the world - and it may also give advice on setting up a station from scratch." (CAMECO Update 2-2010)
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"[...] Radio Nawal Estéreo [es] una emisora indígena que transmite en idiomas K’iche, Kat’chiquel y castellano. Está ubicada en la localidad de Nahualá que, traducido al español, significa «el espíritu de las aguas». La ciudad, con unos 70.000 habitantes, huele a leña y a resistencia y
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parece haber sido intencionalmente dibujada en medio de montañas verdes. Su población de origen maya muestra aún los rasgos propios de su cultura. Las mujeres adornan el pueblo con los colores de sus wipiles (blusas) mientras son pocos los hombres que aún lucen sus ropas tradicionales. Radio Nawal Estéreo acompaña al pueblo maya a través de mensajes que se construyen con su propia lengua, donde se comparten costumbres y esperanzas. En las páginas que siguen se encuentra, además del perfil de la emisora, la riqueza del proceso de formación radiofónica que vivió Radio Nawal Estéreo impulsado por la Asociación Latinoamericana de Educación Radiofónica (ALER). Una riqueza que te invitamos a compartir, para conocer sus pasos, descubrir sus potencialidades y aprender de su trayecto. La primera parte expone los detalles referidos a la sistematización. La segunda descubre el escenario en el cual se desenvuelve la experiencia radiofónica. Luego nos referimos a las características más importantes de Radio Nawal Estéreo. La cuarta parte expone de qué manera el Proyecto Político Comunicativo (PPC), como propuesta pedagógica y metodológica, permitió actualizar los sentidos de lo que hacen, incorporar nuevos conocimientos y capacitarse. Por último, la quinta parte expresa lo que el camino dejó como aprendizajes." (Introducción, página 9-10)
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"Divided into three sections, the first part tackles ways to maximize income, discussing the various income streams (advertising, sponsorships, spots, product placement, etc.). This section then analyses factors that influence revenue: marketing, brand building, advertising, etc., offering valuable
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solutions to the commonest of predicaments a channel may face. The second section, corporate planning, explains the importance of refining vision and mission using charts, marketing plans and an in-depth look at budgeting. Lastly, controlling costs is examined from many angles with samples of a production budget summary and a detailed production cost sheet. While this is in itself a classic manual for financial success in broadcasting, the handbook also contains two more articles, covering the same range of issues from three other perspectives while probing other areas of concern and suggesting field tested approaches to face existing challenges. This work is a down to earth handbook for survival under all conditions and a mantra for success." (Foreword)
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"[...] upon the request of a great number of developing countries media managers UNESCO has initiated this handbook. The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner. It’s a straightforward guide
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that can help make a broadcaster’s programming more vibrant and engaging. It also offers advice to media executives on how to refine their management structures and practices, to keep their companies operating smoothly. What’s more, it provides practical tips on how to create sustain able financial plans which will help propel public service broadcasters into the future. We believe that this reference book can enhance both the economic and the civic competence of journalists and broadcasters. We hope that it will promote a free and pluralistic journalism and assist broadcasters’ companies in becoming more independent and sustainable; both of which are fundamental for modern democratic societies." (Foreword, page 6)
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"This is an overview of strategic planning tools designed for Nepalese community radios. In plane language, it introduces to the basics of strategic planning, situation and stakeholder analysis, long-term vision and guiding principles, identification of risk factors, definition of indicators and the
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implementation of strategic planning. Many graphs and tables illustrate and facilitate the use of the different concepts, as well as the concrete example of a strategic plan in the annex. Every issue is treated quite briefly, so maybe reading this manual will not be enough to really start a strategic planning process. Nevertheless, it serves the purpose of an introduction quite well." (CAMECO Update 3-2009)
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"Ce manuel est destiné particulièrement aux formateurs qui seront amenés à intervenir in situ dans des radios souhaitant un renforcement de leurs capacités dans le domaine de la pratique du journalisme radio ou dans celui du management. S’inspirant de cette première expérience pilote menée
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au Burkina Faso, mais également d’autres interventions initiées auprès des entreprises de presse écrite du Mali et de la République démocratique du Congo, la première section de ce manuel capitalise la méthode in situ en attirant l’attention sur ses avantages, mais aussi son caractère délicat et les précautions nécessaires à adopter par le formateur. La seconde partie constitue un outil de formation pratique au journalisme radiophonique et s’accompagne d’extraits sonores et d’exercices disponibles sur le CD-Rom ci-joint. La troisième partie propose un module de spécialisation des personnels chargés de l’administration et de la gestion d’une station de radio communautaire ou commerciale : elle s’appuie également sur des documents de référence qui seront utiles pour la mise en oeuvre concrète des recommandations." (Préface)
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"Viele Medienberater haben in den vergangenen Jahren »Erfolgsstrategien« für Radioprogramme verkauft. Alle diese Strategien haben eines gemeinsam: In einigen Märkten funktionieren sie, in anderen scheitern sie kläglich. Jens-Uwe Meyer zeigt, dass es kein Patentrezept gibt, das ein Programm zum
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Erfolg führt, sondern dass jeder Markt anders, jedes Programm individuell ist. Radio-Strategien von der Stange funktionieren nicht. Das Buch wirft einen kritischen Blick auf die Media-Analyse, zeigt die Möglichkeiten und Tücken der Marktforschung auf und stellt ein Modell für die ganzheitliche Steuerung von Radioprogrammen vor. Dieses strategische Modell umfasst sämtliche Bereiche des Programms: Nur wenn Musik und Moderation, Claims und Slogans, Trailer und Promos, Senderaktionen und -promotions, strategische Programmmarken und das Wortprogramm sinnvoll aufeinander abgestimmt sind, kann ein Sender seine Ziele optimal erreichen. Das Buch stellt den Gesamtprozess der strategischen Programmplanung systematisch und verständlich dar. Es enthält Beiträge von Radiopraktikern aus Marktforschung, Programmleitung, Moderation und Beratung. Das versammelte Hintergrundwissen und zahlreiche Beispiele machen es zu einem nützlichen Ratgeber für die Programmsteuerung und -planung." (Verlagsbeschreibung)
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"The idea of capturing, storing and sharing knowledge so as to learn lessons from the past and from elsewhere – overcoming the boundaries posed by time and space – is far from being a new one. In recent years, a growing movement has emphasised the improved application of knowledge and learning a
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s a means to improve development and humanitarian work. The movement has led to the widespread adoption of learning and knowledge-based strategies among the range of agencies involved in such work, including donor agencies, multilaterals, NGOs, research institutes, and the plethora of institutions based in the South, including national governments, regional organisations, and indigenous NGOs. This guide is aimed at staff working in all such organisations. There are 30 tools and techniques contained here, divided into five categories: i) Strategy Development; ii) Management Techniques; iii) Collaboration Mechanisms; iv) Knowledge Sharing and Learning Processes; and v) Knowledge Capture and Storage. Many of these tools are simple and trying them out requires nothing more than the desire to try something new, and the drive to ‘get on and do it’. Undertaking them effectively requires effective – sometimes advanced – facilitation and communication skills. Here, we have aimed to provide comprehensive accounts of how to apply such techniques, with a focus on the requirements of potential facilitators." (Introduction, page 2)
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"Die aktualisierte und überarbeitete Neuausgabe dieses 1999 erstmals erschienenen Standardwerks entschlüsselt das komplexe System hinter den Bildschirmen und stellt dabei den Zusammenhang zwischen den verschiedenen Arbeits- und Themenbereichen innerhalb eines Senders her. Das "Praxishandbuch Ferns
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ehen" erklärt die juristischen Feinheiten und betriebswirtschaftlichen Besonderheiten der Organisationen, beschreibt die Medienpolitik der Parteien und Konzerne, untersucht das Umfeld des Marktes und der Werbung und betrachtet aus der Perspektive der Macher die verschiedenen Programm-Genres und die kreativen Prozesse bei der Programm-Arbeit." (Verlagsbeschreibung)
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