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Language
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"This book has been written as a tool for people involved or interested in communication and natural resource management who seek a better understanding of how different theories and strategic change principles relate to actual practise. It is not, however, a book of theory nor is it an argument for ... more
"The history of development communication in media studies is marked by conceptual struggles and complexities that have advanced both theory and practice while leaving a number of conflicts unresolved. These struggles and complexities are not unique to development communication but parallel similar ... more
"Gesellschaftswandel kann - egal, ob er Politik, Wirtschaft oder Kultur betrifft - ohne die Berücksichtigung von Medien und ihrer Rolle in der Geschichte kaum mehr angemessen verstanden werden [...] Die Publikation gibt einen Überblick über Voraussetzungen der Erforschung der Rolle der Medien im ... more
"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different ... more
"The field of development communication is dominated by two conceptual models: diffusion and participation. These models have distinct theoretical roots and differing emphases in terms of program designs and goals. This article examines the extent of the gap and the overlap between them by comparing ... more

Media-Mediated AIDS

Cresskill, New Jers.: Hampton Press (2003), viii, 356 pp.
"This book, containing 17 chapters from health communication scholars both in the U.S. and abroad, is expressly concerned with media-related aspects of AIDS. Whether that media is print, electronic, and/or visual, they lie at the heart of understanding the messages we have, or perhaps have not, rece ... more
"In den USA werden seit Ende der 60er Jahre unter dem Stichwort „Entertainment-Education“ (EE) verschiedene Bemühungen unternommen, prosoziale und gesundheitsfördernde Themen gezielt in mediale Unterhaltungsangebote zu integrieren. Auf der Grundlage dieses Ansatzes wurden vor allem für Entwic ... more
"Small Islands Voice focuses on small island developing states and islands with other affiliations in the Caribbean, Indian Ocean and Pacific regions. This initiative, started in 2002, aims to combine new information and communication technologies with print, radio, television and other media, in or ... more
"Hegoa ha impulsado durante el año 2002 el programa "Komunikazio eta Garapena-Comunicación y Desarrollo". A través de diferentes publicaciones y seminarios, se ha tratado de acercar a ONGD, movimientos sociales y a profesionales de la comunicación, a la reflexión, debate y diseño de estrategia ... more