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"The history of development communication in media studies is marked by conceptual struggles and complexities that have advanced both theory and practice while leaving a number of conflicts unresolved. These struggles and complexities are not unique to development communication but parallel similar ... more
"Au cours de la dernière décennie, les dépenses consacrées à la fourniture de manuels et d'équipements pédagogiques pour l'éducation de base, dans l'ensemble de l'Afrique francophone, se sont élevées à plus de 500 milliards de francs CFA. Pourtant, même un investissement aussi massif n'a ... more
"The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. T ... more
"Gesellschaftswandel kann - egal, ob er Politik, Wirtschaft oder Kultur betrifft - ohne die Berücksichtigung von Medien und ihrer Rolle in der Geschichte kaum mehr angemessen verstanden werden [...] Die Publikation gibt einen Überblick über Voraussetzungen der Erforschung der Rolle der Medien im ... more
"In den USA werden seit Ende der 60er Jahre unter dem Stichwort „Entertainment-Education“ (EE) verschiedene Bemühungen unternommen, prosoziale und gesundheitsfördernde Themen gezielt in mediale Unterhaltungsangebote zu integrieren. Auf der Grundlage dieses Ansatzes wurden vor allem für Entwic ... more
"The World Bank should take a more active role in policy and regulatory activities targeting the broadcasting sector because: broadcasting can have a significant part to play in the fight to reduce global poverty; convergence of information and communications technologies (ICT) is allowing broadcast ... more
"The field of development communication is dominated by two conceptual models: diffusion and participation. These models have distinct theoretical roots and differing emphases in terms of program designs and goals. This article examines the extent of the gap and the overlap between them by comparing ... more
"This manual introduces public health workers and advocates to the essential elements of communications (with many examples and models), ranging from small brochures or radio interviews, to large campaigns and ongoing projects. It provides guidance in recognizing and combating the ‘hazard merchant ... more