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Werbeforschung

Guido Zurstiege
Konstanz: UVK (2007), 233 pp.
"Werbung ist ein integraler Bestandteil aller Prozesse massenmedial vermittelten Öffentlichkeit. Sie ist Sozialisationsinstanz sowie Kultur- und Wirtschaftsfaktor. Aus der Perspektive der Medien- und Kommunikationswissenschaft geht dieses Lehrbuch zunächst auf den Gegenstand sowie auf die Geschich ... more
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An Exploration of the State of Self-Publishing in the Academic Publishing Sector of South Africa

Estelle Rhodé Odendaal
Pretoria: University of South Africa, Master Thesis (2007), 215 pp.
"The academic publishing sector in South Africa is facing many changes and challenges in the post-1994 democracy, with most of the changes brought about by the Higher Education Act No. 101 of 1997. A recent challenge, or threat, to commercial publishers is the phenomenon, and proliferation, of self- ... more
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Almanaque da telenovela brasileira

Nilson Xavier
São Paulo: Panda Books (2007), 372 pp.
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Dictionary of Media Studies: Over 8,000 Terms Clearly Defined

London: Black (2006), 261 pp.
"This dictionary provides a basic vocabulary of terms used in the media and entertainment industries. It is ideal for all students of Media Studies and related subjects, as well as those working for the first time in jobs such as journalism, radio and television production and advertising. Each head ... more
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El negocio de la celebridad: Cómo transformar la notoriedad en una célebre marca y a los consumidores en verdaderos fans

Marcelo Salvatore Borlando Marconi
Santiago de Chile: J.C. Sáez (2006), 346 pp.
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Cultural Control and Globalization in Asia: Copyright, Piracy, and Cinema

Laikwan Pang
London et al.: Routledge (2006), ix, 143 pp.
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Wer spricht: Interkulturelle Arbeit und Mehrsprachigkeit im Kontext freier Medien

Fiona Steinert, Helmut Peissl, Katja Weiss (eds.)
Klagenfurt: Drava (2006), 88 pp.
"Mehrsprachige Gesellschaften brauchen mehrsprachige Öffentlichkeiten. Was leisten Freie Medien als Foren der Sprachenvielfalt, und wie spiegelt sich die Debatte um Interkulturalität in ihrem Umfeld wider?" (Verlagsbeschreibung)
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African Journals Online (AJOL): A Second Internal Evaluation, 2003-2005

Sioux Cumming
Oxford: International Network for the Availability of Scientific Publications (INASP) (2006), 40 pp.
"A second evaluation of the African Journals Online (AJOL) project http://www.ajol.info/, which examines the development and status of the project since the last evaluation in 2002 to the end of 2005, and when it was handed over to African management, NISC South Africa Ltd. It aims to provide partic ... more
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Caja de herramientas: Módulos de formación para emprendedores culturales

Laboratorio de Industrias Culturales (2006), 36 pp.
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Un minuto por mis derechos: Proyecto 2006. Cuadernillo participantes

Raquel Blackie, Isabel Marcón
Olivos, Prov. Buenos Aires; Buenos Aires: Fundación Kine, Cultural y Educativa; UNICEF (2006), 34 pp.
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Brand Bollywood: A New Global Entertainment Order

Derek Bose
New Delhi: Sage (2006), 226 pp.
"Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusi ... more
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Buchkunde: Die historische Entwicklung des Buches von der Keilschrift bis zur Gegenwart

Fritz Funke
Wiesbaden: VMA-Verlag, Sonderausg. der 6., überarb. und erg. Aufl. (2006), 396 pp.
"Die erstmals im Jahre 1985 erschiene "Buchkunde" wurde zu einem bis heute unübertroffenen Standardwerk für Bibliothekare und Buchgestalter, sowie für den grossen Leserkreis der kulturgeschichtlich Interessierten. Die hier vorliegende 6. überarbeitete und ergänzte Auflage berücksichtigt die Ve ... more
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Teoria do jornalismo: Identidades brasileiras

José Marques de Melo
São Paulo: Paulus (2006), 277 pp.
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Comunicación sostenible y desarrollo humano en la sociedad de la información

Juan Carlos Miguel de Bustos
Madrid: Agencia Española de Cooperación Internacional para el Desarrollo (AECID) (2006), 228 pp.
"La relación entre comunicación y cultura es un binomio indisoluble, buscar una fórmula equitativa en el perfeccionamiento del mismo, asumir que la participación constituye una de las dimensiones principales de la sociedad de la información; o que la planificación de objetivos en los países e ... more
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Open Access Publishing: A Developing Country View

Jennifer I. Papin Ramcharan, Richard A. Dawe
First Monday, vol. 11, nr. 6 (2006)
"This paper presents the experience with open access (OA) publishing by researchers in an academic research institution (The University of the West Indies (UWI) St. Augustine Campus) in a developing country — Trinidad and Tobago. It describes the two parallel but complimentary paths for authors to ... more
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African Books Collective: Mid-Term Review 2006

Nigel Billany, Jane Katjavivi, Ruth Makotsi
Stockholm: Swedish International Development Cooperation Agency (Sida) (2006), 92 pp.
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Promoting Democracy in Postconflict Societies

Jeroen de Zeeuw, Krishna Kumar (eds.)
Boulder, Colo.; London: Rienner; Clingendael - Netherlands Institute of International Relations (2006), xii, 331 pp.
"This study critically evaluates international democratization assistance in postconflict societies to discern what has worked, what has not, and how aid programs can be designed to have a more positive impact. The authors offer a unique recipient perspective as they explore three dimensions of demo ... more
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Fachwörterbuch Film & Fernsehen: Deutsch-Englisch / English-German

Andreas A. Reil
Stein-Bockenheim: Mediabook, 9., überarb. Aufl. (2006), 256 pp.
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Media and Cultural Studies: Keyworks

Meenakshi Gigi Durham, Douglas Kellner (eds.)
Malden, MA: Blackwell, revised ed. (2006), xxxviii, 755 pp.
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A Quick Guide to Audience Research
Key Guides

Dennis List
Wellington: Original Books (2006), 54 pp.
"This is a short, practically oriented and easy to understand guide through the different methods of audience research. It explains how and why audience research can contribute to the programming of local radio stations, and introduces the basics of quantitative research (ie, sampling, writing a que ... more