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"Este libro propone un recorrido histórico y, al mismo tiempo, actual de la radio ecuatoriana, que va desde sus inicios en 1926, cuando hubo algunos experimentos de emisión de señales sonoras en varias provincias de Ecuador, hasta la radiodifusión por Internet. En ese itinerario, Hernán Yaguana ... more

Do-It-Yourself Audience Research on a Shoestring

In: The Media Business for Pioneers: How to Attract Advertisers and Media Planners
"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better ... more

Understanding the Media

Los Angeles et al.: Sage, 3rd ed. (2014), xix, 329 pp.

Der Fragebogen in der Sozialforschung

Konstanz; München: UVK (2014), 322 pp.
"Wie sieht ein guter Fragebogen in der Sozialforschung aus? Thomas Petersen kennt aus seiner Praxis als Projektleiter am Institut für Demoskopie in Allensbach alle Anforderungen, aber auch die Tücken. Ausführlich geht er auf Fragetypen und -techniken, Fragebogenlogik und -sprache sowie auf die Dr ... more

Theorizing Development, Communication, and Social Change

In: Communication Theories in a Multicultural World
New York et al.: Peter Lang (2014), pp. 213-227
"This chapter will focus on the theorizing of communication and social change. It will argue that theory must enable people to know the world. It will also argue the limits to token participation and the unsustainability of "behavioral change communication'' that is theorized outside of structures, ... more
"Fernsehen ist toll! Es bietet den Zuschauern sieben Tage die Woche, 24 Stunden am Tag ein informatives und unterhaltendes Programm, sagen die einen. Der Satiriker Philipp Walulis aber fragt sich: Wie hoch ist die Einfaltquote?, und zeigt, warum Fernsehen blöd macht und wir es trotzdem lieben. Mit ... more
"The first in-depth, comprehensive study of Korean cinema offering original insight into the relationships between ideology and the art of cinema from East Asian perspectives. Combines issues of contemporary Korean culture and cinematic representation of the society and people in both North and Sout ... more
"This essay examines the influence of the French concept of the “cultural exception” on European media policy and international agreements. After briefly reviewing the historical background of the cultural exception in France, the essay describes how demands for the cultural exception and those ... more
"This book focuses on eight films by some of the nation's best-known directors, including Man of Ashes (1986), Bezness (1992), and Making Of (2006) by Nouri Bouzid, Halfaouine (1990) by Férid Boughedir, The Silences of the Palace (1994) by Moufida Tlatli, Essaïda (1997) by Mohamed Zran, Bedwin Hac ... more
"Why was there in the year 2000 a significant shift in the representation of families on Indian soap operas, from middle-class nuclear families with independent working women to upper-class joint families with only homemakers; and from milieus in which the religion of the characters was incidental, ... more

Theories of the Information Society

London: Routledge, 4th ed. (2014), xii, 404 pp.
"Coping in an era of information flows, of virtual relationships and breakneck change poses challenges to one and all. In Theories of the Information Society Frank Webster makes sense of the information explosion, taking a sceptical look at what thinkers mean when they refer to the 'Information Soci ... more