"The publication was released on the occasion of a community radio management and training course, conducted by the Radio Nederland Training Centre in 2001. The course aimed to "deepen participant's knowledge of research and provide new information, promote emotional work by reflecting on feelings a
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nd attitudes on research, build skills so participants are supposed to be confident in carrying out tasks and activities in audience research after the course." Hence, this is a well structured, concrete guideline for the implementation of three-day workshops, including suggestions for time lines, practice exercises and explanations of methods like in-depth interviews, focus groups and the corresponding, commonly used creative techniques, eg, role-playing games, collages and word association. The focus is on audience research for community radio stations. The guide is more useful for station managers and others who want to train their staff effectively in qualitative and quantitative research methods, but who themselves already have some knowledge about both, than for those who are looking for a research manual or extensive research introductions." (commbox)
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"Research in Church and Mission is insightful, practical, and full of examples. In the three distinctive sections of the book, the author (1) imbeds his explanation of the why and how of research in a model of communication, (2) shows us how research is fueled by what we need to know, and (3) demand
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s that research be driven by those who manage or carry out the communication process." Mytton (1999, page 185) states that this publication "gives a comprehensive and well-explained outline of methods in survey research and guidance on analysis and presentation." (Publisher description)
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Este cuaderno es una sencilla introducción a las técnicas básicas necesarias para realizar sondeos de audiencia. Los temas centrales son la selección de la muestra y el diseño del cuestionario.