"El inicio del siglo XXI ha venido marcado por los debates que, en el plano internacional, están sometiendo a revisión la comunicación para el desarrollo con el fin de proponer otras alternativas como comunicación para el cambio social o comunicación para el empoderamiento ciudadano y ecosocial
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. El debate conceptual que tiene lugar está lejos de resolverse con una respuesta fácil e inmediata, en la medida en que todos los términos que entran en escena requieren de un trabajo genealógico que permita identificar las tensiones, los actores sociales y las perspectivas de investigación en conflicto." (Editorial)
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"Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategi
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es for entertainment-education, from mass media campaigns to participatory communication for behaviour change in health interventions including polio eradication and HIV/AIDS. Through reviews of past programmes and discussions of areas of potential research, these scholars highlight an emerging approach that is set to change health education and behaviour change strategies around the world." (Publisher description)
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"This handbook is designed to serve the needs of anyone who conducts, plans, or implements clinical trials—especially trials that evaluate new drugs or interventions in a community setting. We want to make your job easier, whether you are a researcher, a study coordinator, or a communications prof
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essional. Objectives: provide practical guidance to clinical trial staff and research partners on how to anticipate and respond to the special communications challenges posed by the conduct of clinical research in resource-limited settings; share lessons learned from case studies of actual experiences running trials in Africa, Asia, Latin America, the United States and Europe; supply hard copy and electronic versions of diagnostic tools, sample templates, and model examples of communications plans and materials that sites can adapt for use in their communications planning and implementation." (Page 2)
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"The book questions whether and how young citizens in Africa engage with media and communications technologies and platforms in a desire to be included in the change processes of their societies. The theme echoes some of the claims made by disenchanted and frustrated youth and other citizens in the
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streets of North Africa’s cities in 2011 and 2012. They were severely critical of the governance structures in their countries, mass social mobilizations took place, governments fell and, in the aftermath, the slow process of transition continued, now with one tyrant less but still with uncertain outcomes and huge challenges for the social and economic development of these countries. Youth in particular engaged massively, visibly, loudly and dramatically around demands to be involved and included in their countries’ development processes. This yearbook taps into the less visible and dramatic, but nevertheless highly dynamic and influential, process of media development and the enlargement of youth-driven, deliberative spaces which sub-Saharan Africa is currently experiencing." (Nordicom website)
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"The Field Communications Toolkit provides practical guidance and support to Malaria Consortium staff and partners who are looking to increase their communications capacity. It has been developed as a resource for project staff who work at field-level, to support you to communicate responsibly, crea
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tively and effectively about your work through highlighting achievements and impact. As well as supporting projects you are working on, information gathered in the field has the potential to be of great value to your organisation as a whole. By documenting programmes qualitatively in this way, you can provide stories that will help promote the achievements of a particular project or field, highlight engagement with partners and show the impact of your work on the ground. Capturing this information as you carry out your work can add significant value to reports and provide materials for case studies, news articles, interviews, photo stories and even films. These can then be used online and in printed publications to showcase your organisation’s work and to advocate for changes in policy. This toolkit will help to illustrate the successful impact of your projects with both donors and partners. Real life stories and pictures can be used in public information posters and leaflets, provide valuable examples to use in national workshops, and support a project’s advocacy activities." (Introduction)
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"This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns." (Publisher description)
"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represen
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ts a concrete step in that direction by establishing a strategic framework for guiding global and local health practices. Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions. Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities." (Publisher description)
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"This review of available scholarship in international health communication reveals a curious disconnect between an abundance of material available in selected nations and regions (e.g., Australia, southern Asia, sub-Saharan Africa and the United States), on the one hand, and relatively little atten
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tion to comparative research on the other hand. Cross-national research on major conditions and diseases, such as tuberculosis and HIV/AIDS, is similarly rare [...] Several scholarly tools are recommended, among them a focus on "preparedness" as an umbrella concept, along with systeatic attempts to compare the way norms, media, and journalism function in different community and national contexts. Special endeavors to compare cultural differences are also recommended, exploring, for example, the ways different cultures handle a universal resource (water) or view critical thresholds in the lifecycle (such as marriages and first pregnancies), generating expectations for creating equivalent research "communities" in order to compare different theories and approaches to health communication." (Conclusion)
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"The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change. It brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wid
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e range of communication approaches in current global health programs; offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health; ddopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches." (Publisher description)
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"This book traces some of the key research conducted over a ten-year period by honours, MA and PhD students who have attended the CCMS Entertainment Education / communication for participatory development course from its inception in 2002, until 2011. There has been a marked shift in the paradigm gu
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iding this post-graduate course, which is explored in the introductory chapter. Innovative methodologies and indigenised theories are brought to bear through each research project, which include conceptually integrated, paradigm-specific graduate work. It keeps abreast of current debates, contributes to international conferences and peer-reviewed publications and assists CCMS in retaining a comparative world benchmark. Much of the work included in this collection reflects the Freireian derived experientialist pedagogy of CCMS, where students take responsibility for developing their own research directions within specific research programmes. There is a strong emphasis in this collected work on media, social justice, and human rights issues, especially relating to historically disadvantaged communities. The book includes two primary research foci: development communication and public health communication. Development communication invokes new ways of harnessing media and localised cultural frames in promoting development strategies, health promotion, private-public partnerships and community development. Public health communication in the context of this work involves applying the emergent field of Education Entertainment via a framework of communication for social and behavioural change. In order to provide a wide range of examples of research approaches and topics, we have included edited, shortened versions of 35 research papers." (Pages xix-xx)
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"Communicating Social Change: Structure, Culture, and Agency explores the use of communication to transform global, national, and local structures of power that create and sustain oppressive conditions. Author Mohan J. Dutta describes the social challenges that exist in current globalization politic
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s, and examines the communicative processes, strategies, and tactics through which social change interventions are constituted in response to the challenges. Using empirical evidence and case studies, he documents the ways through which those in power create conditions at the margins, and he provides a theoretical base for discussing the ways in which these positions of power are resisted through communication processes, strategies, and tactics. The interplay of power and control with resistance is woven through each of the chapters in the book. This exceptional volume highlights the points of intersection between the theory and praxis of social change communication, creating theoretical entry points for the praxis of social change." (Publisher description)
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"A collection of essays from scholars around the globe examining the ethical issues and problems associated with some of the major areas within contemporary international communication: journalism, PR, marketing communication, and political rhetoric." (Publisher description)
"Der Band dient der Systematisierung des Forschungsfeldes medialer Gesundheitskommunikation. Neben der Definition und Diskussion von Grundbegriffen werden Darstellungsformen und Nutzung gesundheitsbezogener Medieninhalte beschrieben und Ansätze der Medienwirkungsforschung mit Modellen zur Erklärun
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g individuellen Gesundheitsverhaltens verknüpft. Den Abschluss bilden Strategien der Gesundheitsförderung." (Verlagsbeschreibung)
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