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Der Fragebogen in der Sozialforschung

Thomas Petersen

Konstanz; München: UVK (2014), 322 pp.

"Wie sieht ein guter Fragebogen in der Sozialforschung aus? Thomas Petersen kennt aus seiner Praxis als Projektleiter am Institut für Demoskopie in Allensbach alle Anforderungen, aber auch die Tücken. Ausführlich geht er auf Fragetypen und -techniken, Fragebogenlogik und -sprache sowie auf die Dr ... more

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Working Status: Best Practice Recommendations for Multi-Country Work

ESOMAR (2023), 9 pp.

"Working status, as traditionally defined by [audience market] researchers, is becoming obsolete in light of contemporary global trends. In today's world, retired individuals often continue to work, and digital transformation has revolutionised the nature of work itself. Recognising these changes, t ... more

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How to Design, Implement, and Analyse a Survey

Anthony Arundel

Glos: Edward Elgar Publishing (2023), vi, 162 pp.

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Impact Evaluation in International Development: Theory, Methods and Practice
Key Guidance

Paul Glewwe, Petra Todd

Washington, DC: World Bank (2022), xix, 401 pp.

"This book is written to provide detailed, rigorous guidance on how to conduct impact evaluations of government and nongovernment programs and projects. It covers all the leading quantitative impact evaluation methods, explaining the assumptions required for them to provide unbiased estimates and th ... more

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Questions to Help Buyers of Online Samples

Amsterdam: ESOMAR (2021), 22 pp.

"This set of questions offers a framework for buyers to use when evaluating the offerings of different online sample providers. It updates and replaces the 2012 ESOMAR publication, 28 Questions to Help Buyers of Online Samples. The questions identify the key issues to consider, introduce consistent ... terminology, explain why each question should be asked, and note the issues buyers should expect to be covered in an answer. The intended use of these questions is that they form a basis for a conversation between buyer and sample provider, rather than simply being used as a checklist to compare offerings across providers. The questions do not cover B2B samples, nor do they attempt to cover specific requirements for different types of research such as pricing, new product development, ad testing etc. When online access panels were first introduced in the 1990s, the model was relatively simple: a buyer provided sampling specifications to a panel owner who drew a sample (from that panel). Over the intervening 25 years, online sample selection has changed in two fundamental ways. First, buyers can now access a a broader set of sources that now includes participants in loyalty programmes and rewards communities within “Get Paid To’ sites, customer lists, intercepts from offer walls, affiliate networks, social media, and other platforms, as well as traditional panels that may or may not be owned by the provider. Second, buyers have the option to access these sources directly via self-service tools, rather than relying on a sample provider to generate the sample on their behalf. There have been other important changes as well. Online research has become truly global and mobile devices have become a common data collection platform. The use of online samples has broadened beyond surveys to include qual/quant applications, communities, passive data collection, and so on. Concerns about privacy and data protection have led to a much-changed regulatory environment that imposes new requirements on both sample buyers and sample providers. Quality assurance techniques have become increasingly sophisticated. As a consequence, the number of issues that buyers must consider when choosing a sample provider has increased substantially." (Purpose and scope, page 3) more

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CEDIL Guidelines on Impact Evaluation that are Sensitive to Disability

Centre of Excellence for Development Impact and Learning (CEDIL) (2020), 5 pp.

"These are simple recommendations on the inclusion of data on disability for researchers conducting evidence syntheses and primary studies." (Page 1)

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Data Journalism Test Question Bank

Internews (2018), 13 pp.

"These test questions accompany Internews' 200-hour data journalism training program. The test is administered before and after each workshop. Answers are provided in bold. These sample questions come from the Data Journalism Certification program run in Pakistan in 2016 and 2017." (Page 1)

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The Ultimate Guide to Effective Data Collection
Key Guidance

Christine Garcia et al.

socialcops (2017), 44 pp.

"What is the purpose of your survey? What data are you looking to collect? How can you best collect that data? What sort of survey and research methodology should you use? How should you write the questions in your survey? Who should you survey? This ebook is designed to take you through these quest ... more

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Surveys and Questionnaires

Nigel Simister, Letisha Lunin

INTRAC (2017), 5 pp.

"Surveys and questionnaires are designed to collect and record information from multiple people, groups or organisations in a consistent way. Surveys and questionnaires can be used on their own as data collection tools. They are also an essential part of some more complex data collection and analysi ... more

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Methoden der empirischen Kommunikationsforschung: Eine Einführung

Hans-Bernd Brosius, Alexander Haas, Friederike Koschel

Wiesbaden: Springer VS, 7., überarb. und aktual. Aufl. (2016), xi, 265 pp.

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Do-It-Yourself Audience Research on a Shoestring

Anke Fiedler

In: The Media Business for Pioneers: How to Attract Advertisers and Media Planners

Rainer Schmidt et al.

Berlin: Plural Media Services;Media in Cooperation and Transition (MiCT) (2014), pp. 86-103

"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better ... more

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Fragebogen: Ein Arbeitsbuch

Rolf Porst

Wiesbaden: Springer VS, 4. Aufl. (2014), 210 pp.

"Dieses Buch ist ein „Praxisbuch“ im wahrsten Sinne des Wortes. Es soll Forscherinnen und Forschern, die sich bei ihrer empirischen Forschungsarbeit sozialwissenschaftlicher Befragungen bedienen wollen, Hilfestellung geben bei der Entwicklung ihrer Fragebogen, ganz konkret und im Detail. In dem ... more

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Running Randomized Evaluations: A Practical Guide

Rachel Glennerster, Kudzai Takavarasha

Princeton; Oxford: Princeton University Press (2013), x, 467 pp.

This book provides a comprehensive yet accessible guide to running randomized impact evaluations of social programs. Drawing on the experience of researchers at the Abdul Latif Jameel Poverty Action Lab, which has run hundreds of such evaluations in dozens of countries throughout the world, it offer ... more

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Handbook of Survey Methodology for the Social Sciences

Lior Gideon (ed.)

New York: Springer (2012), 520 pp.

"Surveys enjoy great ubiquity among data collection methods in social research: they are flexible in questioning techniques, in the amount of questions asked, in the topics covered, and in the various ways of interactions with respondents. Surveys are also the preferred method by many researchers in ... more

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Metodología común para explorar y medir el comportamiento lector

Bogotá: Centro Regional para el Fomento del Libro en América Latina y el Caribe (CERLALC) (2011), 89 pp.

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Censo de bibliotecas públicas: Recomendaciones de diseño y aplicación e instrumento modelo

Bogotá: Centro Regional para el Fomento del Libro en América Latina y el Caribe (CERLALC) (2011), 72 pp.

"Con la intención de que los sistemas de bibliotecas públicas de la región iberoamericana cuenten con instrumentos para diagnosticar, reflexionar y actuar sobre la transformación de su realidad, el Centro Regional para el Fomento del Libro en América Latina y el Caribe (CERLALC) presenta este d ... more

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Die Befragung in der Medien- und Kommunikationswissenschaft: Eine praxisorientierte Einführung

Wiebke Möhring, Daniela Schlütz

Wiesbaden: VS Verlag für Sozialwissenschaften, 2., überarb. Aufl. (2010), 201 pp.

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Questionnaire Surveys in Media Research

Elirea Bornman

In: Media Studies: Media Content and Media Audiences, Vol. 3

Pieter J. Fourie (ed.)

Cape Town: Juta (2009), pp. 421-483

"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b ... more

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Erros nas pesquisas eleitorais e de opinião

Alberto Carlos Almeida

Rio de Janeiro: Editora Record (2009), 190 pp.

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Handbook on Radio and Television Audience Research
Key Guidance

Graham Mytton

London; New York; Paris: BBC World Service Training Trust;UNICEF;UNESCO, web. ed. with minor corr. (2007), 246 pp.

"This textbook is an excellent introduction to quantitative audience measurement, especially to sampling and designing questionnaires. In addition, qualitative research, data analysis and the follow-up ("how research is used [...] understanding audiences [...] strategic research") are handled as wel ... more

Impact Evaluation in International Development: Theory, Methods and Practice Key Guidance

The Ultimate Guide to Effective Data Collection Key Guidance

Handbook on Radio and Television Audience Research Key Guidance

Impact Evaluation in International Development: Theory, Methods and Practice
Key Guidance

The Ultimate Guide to Effective Data Collection
Key Guidance

Handbook on Radio and Television Audience Research
Key Guidance