"This guide is designed for development practitioners in donor organizations, governments, and civil society, who are setting up capacity-building programs for promoting sustainable accountability and governance reform. A conceptual framework for communication and accountability provides trainers wi
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th an understanding of the role of communication, while several case studies exemplify communication for accountability in developing countries. The guide proposes a training structure and provides training materials as well as exercises." (Back cover)
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"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
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arketing perspective." (Publisher description)
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"This manual was written for experienced and novice advocates alike who are eager to use state of the art technology techniques to challenge old policies and create new ones that will enhance the quality of life and access to opportunity for everyone. The case studies, resources, tips, and best prac
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tices included in this report will help readers plan and implement campaigns that use various combinations of online and offline tools to effectively engage their constituencies. Of course, technology changes in a nanosecond, making some strategies and tactics nearly obsolete almost as the words describing them are written. Nevertheless, the underlying ideas and concepts described here will remain relevant and the resources listed in the report will stand as sources for finding new, perhaps not yet imagined, tools to combine online and offline advocacy strategies. The PolicyLink website (www.policylink.org) is one such resource where visitors will find updates on campaigns described in this document and brand new ones." (Preface)
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"The aim of this book is to share stories and learning from alliance-based efforts to improve employment standards for workers, primarily women in export-orientated supply chains. These stories are about people and their organisations building more powerful and effective ways to get their voices hea
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rd. Anyone wanting to learn more about popular campaigning work, and about how change happens, will benefit from reading this book. It will show others who are working in this area how the initiatives it describes led to developing new campaigning components and overcoming obstacles. This book differs from a campaigning manual; the stories show how the relationships were developed and what processes were followed, explain the motivations behind the choices that the different alliances made, and highlight the resulting successes and failures of these alliances." (Introduction)
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"Este Manual de Campaña Electoral es un conjunto de orientaciones estratégicas y generales que pretende ser útil en toda contienda electoral y un facilitador de las técnicas del marketing político. Es una guía al candidato y a su equipo de campaña en las distintas instancias que deberá recor
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rer desde que presenta su candidatura hasta el día de la elección. El Manual de Campaña Electoral pretende ser una guía simple y accesible a todos, el objetivo es que cada candidato pueda aprovechar al máximo sus potencialidades, organizando una buena campaña electoral. Esta guía de manual es una preparación constante y permanente para profesionales, políticos, y también para concientizar a los partidos y los gobiernos sobre la importancia de invertir una buena parte de su presupuesto en preparación del personal, y mostrarles los beneficios cuando lleguen etapas difíciles, entre una organización que se deja llevar al abismo y otra que implementa sus propios salvavidas antes de caer en peligro." (Presentación, página 6)
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"Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from an
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y point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning." (Publisher description)
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"This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and pr
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ovides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end." (Publisher description)
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"This manual provides a wide range of the latest know how about social change with regard to water supply, environment and sanitation programmes. The focus is on sound principles in programme communication. It intends to provide guidance on how to incorporate adequate communication and behaviour cha
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nge approaches in water and environmental sanitation programmes. The emphasis lies on the development of practices by individuals and communities that will be sustainable throughout a lifetime." (https://www.ircwash.org/resources)
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