Filter
67
Featured
Free Access
26
Key Guidance
9
Top Insights
1
Topics
Audience Research: Planning & Implementing Surveys
18
Questionnaires, Questionnaire Design
10
Digital & Social Media Use, Internet Use
7
Audiences & Users
6
Audience Research: Concepts & Experiences
6
Community Radio Audiences & Use
5
Content Analysis (Research Method)
5
Advertising Audiences & Target Groups
4
Audience Research
4
Television Consumption, Televison Use, Television Audiences
4
Focus Groups & Group Discussions (Qualitative Research Method)
4
Advertising Planning & Implementation
3
Radio Consumption, Radio Use, Radio Audiences
3
Cybersecurity, Digital Safety, Privacy, Right to Privacy
3
Discourse & Discourse Analysis
3
Ethics & Data Protection in Research
3
Radio Research Methods
3
Media Reception
3
Research Methods
3
Data Collection, Data Collection Methods
3
Qualitative Research Methods
3
Audience Research: Online Surveys
2
Film Audiences, Film Consumption
2
Mobile Phone Use
2
Print Media Use, Press Readers
2
Christian Communication
2
Community Radios
2
Transnational Broadcasting, International Broadcasting
2
Local Radios, Local Radio Programmes
2
Public Service Broadcasting
2
Radio
2
Radio Programming, Programme Structures & Schedules
2
Qualitative Analysis
2
Data Analysis & Interpretation
2
Interviewing (Qualitative Research Method)
2
Utilization & Implementation of Research Results, Research Reception & Effects
2
Television Programming, Programme Structures & Programme Policies
2
Access to Media & Information
1
Access to Internet & Digital Communications
1
Advertising Effects & Impact
1
Advertising Markets & Industries
1
Print Media Advertising
1
Radio Advertising
1
Television Advertising
1
Audience Clubs & Listener Groups
1
Audience Composition
1
Audience Segmentation, User Typologies, Personas
1
Digital & Social Media Use: Children
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Information Use & Consumption
1
Media Use, Media Consumption
1
Television Use: Children
1
Media Use: Indigenous Populations
1
Media Use: Foreign / International Media
1
Media Use: Migrants & Diasporas
1
Media Use: Minorities & Disadvantaged Groups
1
Radio Use: Women
1
News Consumption & Information Sources of Media Users
1
Opinion Polls, Public Opinion Research
1
Target Groups
1
Book Markets & Industries
1
Campaigning: Evaluation, Monitoring, Impact Assessment
1
Film Theories
1
Public Relations
1
Community Media Research, Community Communication Research
1
Storytelling
1
Violence in the Media: Reception & Effects
1
Media Ethnography
1
Fans, Fandom, Fan Cultures
1
Narratives, Narrative Structures
1
Social Change & Media / Communication
1
Algorithms & Big Data
1
Websites
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Radio in Disasters & Humanitarian Crises
1
Information Storage and Retrieval
1
Music Industries & Markets
1
Radio Marketing, Branding & Promotion
1
Financing Radio
1
Educational Broadcasting
1
Educational Radio Programmes
1
Educational Television
1
Gaming, Video Games
1
Sports Reporting
1
Ethics in Media & Communication
1
Sexuality: Media Representation, Sexually Explicit Media Content, Pornography
1
Information Products & Services: Evaluation, Monitoring, Impact Assessment
1
Organizations, Institutions
1
Mental Health Reporting & Media Representation
1
Indigenous Radio Broadcasting
1
Indigenous Television Broadcasting
1
Transnational Television, International Television
1
Journalistic Skills
1
News Reception
1
Radio News
1
Television News
1
Media, Mass Media
1
Media Management
1
Human Resources Development, Personnel Management
1
Organisational Structure
1
Radio Management
1
Radio Free Europe
1
Governance & Accountability as Focus of Radio Programmes
1
Public Spheres
1
Television Production
1
Public & State Radios
1
Radio Programmes & Genres
1
Radio Reception, Radio Psychology, Radio Effects
1
Commercial Radios
1
University Radios
1
Attention
1
Perception, Cognition & Comprehension
1
Religion and Communication
1
Islamic Cultures: Role of Media
1
Quantitative Analysis
1
Low-Budget Research
1
Observation (Research Method)
1
Quantitative Research Methods
1
Sampling (Survey Methodologies, Statistics)
1
Research Report Writing
1
Ethnic Groups, Ethnic Minorities
1
Society & Media, Media Sociology
1
Digital Television
1
Short Wave Radio (SW)
1
Satellite Communication & Information Services
1
Mobile Phones, Smartphones
1
Telephone
1
Television
1
Theories of Communication & Media
1
Audiovisual Language
1
Signs, Signals, Semiotics
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
CampusMedienForschung: Ein Praxishandbuch von Studierenden für Studierende
Bochum: Paragon Verlag (2008), iii, 125 pp.
"Wie viele Rezipienten erreicht unser Medienprodukt? Wie häufig, wie lange, wann und wo wird es genutzt? Wie wird es wahrgenommen? Ziel dieses Leitfadens ist es, Campusmedienforschern die nötigen Instrumente vorzustellen und zu erläutern, mit denen sie rasch und einfach die Antworten auf ihre ind
...
Mediaforschung
Konstanz: UVK (2008), 412 pp.
MetodologÃa de la investigación en comunicación: Una aproximación desde el estudio del consumo cultural de la radio entre mujeres migrantes de la ciudad de El Alto
La Paz: Gugly XtraPubli;Asociación Latinoamericana de Investigadores de la Comunicación (ALAIC) (2007), 277 pp.
Handbook on Radio and Television Audience Research
Key Guidance
London; New York; Paris: BBC World Service Training Trust;UNICEF;UNESCO, web. ed. with minor corr. (2007), 246 pp.
"This textbook is an excellent introduction to quantitative audience measurement, especially to sampling and designing questionnaires. In addition, qualitative research, data analysis and the follow-up ("how research is used [...] understanding audiences [...] strategic research") are handled as wel
...
Know Your Audience: A Practical Guide to Media Research
Upper Sturt: [author], 3d ed. (2007), 384 pp.
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa
...
Planejamento de mÃdia: TeorÃa e experiência
Key Guidance
São Paulo: Pearson Prentice Hall (2006), xxi, 230 pp.
A Quick Guide to Audience Research
Key Guidance
Wellington: Original Books (2006), 54 pp.
"This is a short, practically oriented and easy to understand guide through the different methods of audience research. It explains how and why audience research can contribute to the programming of local radio stations, and introduces the basics of quantitative research (ie, sampling, writing a que
...
Targeting International Audiences: Current and Future Approaches to International Broadcasting Research
Bonn: Conference of International Boradcasters' Audience Research Services (CIBAR) (2005), 202 pp.
Reaching Audiences Worldwide: Perspectives of International Broadcasting and Audience Research 2001/2002
Bonn: Conference of International Boradcasters' Audience Research Services (CIBAR);Paragon Verlag (2003), 131 pp.
Researching Audiences
Top Insights
London: Hodder Arnold (2003), x, 422 pp.
"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public?
...
El rating: ¿cómo entender los números mágicos?
Lima: Universidad de San MartÃn de Porres, Escuela Profesional de Ciencias de la Comunicación (2002), 246 pp.
Encyclopedia of Communication and Information. Vol. 3: Por-Zoo
New York et al.: Macmillan Reference, Gale Group (2001), pp. 715-1161
Training Course in Audience Research for Community Radio Stations
Hilversum: Radio Nederland Training Centre (RNTC) (2001), 78 pp.
"The publication was released on the occasion of a community radio management and training course, conducted by the Radio Nederland Training Centre in 2001. The course aimed to "deepen participant's knowledge of research and provide new information, promote emotional work by reflecting on feelings a
...
Media Research Methods: Measuring Audiences, Reactions and Impact
London: Sage (2000), 314 pp.
Manuel de recherche sur l'audience de la radio e de la télévison
Paris; London; New York: UNESCO;BBC World Service Training Trust;UNICEF (2000), 189 pp.
Comunicación masiva: De la audiencia a la competencia
La Paz: Programa Nacional de Formación Universitaria en Comunicación Radiofónica 'Voces Unidas' (1999), 104, 14 pp.
Erinnern von Radio-Nachrichten: Eine empirische Studie über die Selektionsleistungen der Hörer von Radio-Nachrichten
München: Verlag Reinhard Fischer (1998), 274, xxviii pp.
Como conocer la audiencia de una emisora: Los debates de audiencia
Quito: Asociación Latinoamericana de Educación Radiofónica (ALER) (1996), 103 pp.
Research in Church and Mission
Pasadena, Calif.: William Carey (1996), 260 pp.
"Research in Church and Mission is insightful, practical, and full of examples. In the three distinctive sections of the book, the author (1) imbeds his explanation of the why and how of research in a model of communication, (2) shows us how research is fueled by what we need to know, and (3) demand
...
Media Planning: A Practical Guide
Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
