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Language
Document type
517
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
El rating de la televisión: El numerito que mueve millones y desencadena pasiones
Key Guides
Buenos Aires: La Crujía (2011), 174 pp.
"La idea de este libro pretende cumplir dos propósitos: por un lado desarrollar un aspecto didáctico para todos aquellos estudiantes de medios o productores de programas, que recién toman contacto con este indicador y hacerles saber, de manera simple, clara y básica, que es exactamente el rating
...
Les clubs d'écoute communautaires: Un tremplin pour l'action en milieu rural
Key Guides
Bruxelles: FAO Dimitra (2011), 56 pp.
"Cette publication fait le récit de l’expérience unique des clubs d’écoute communautaires mis en place au Niger et en République démocratique du Congo par la FAO-Dimitra et ses partenaires. Mécanismes d’information et de communication centrés sur l’action, ces clubs ont remporté un s
...
Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Key Guides
Chicago: Chicago Review Press, revised and expanded 4th ed. (2010), xxvi, 373 pp.
Publishing for Profit is all about the business side of publishing. It focuses on managerial organization (e.g. defining market niches, budgeting, cash flow) and functional organization strategies and techniques (e.g. editorial process management, sales, subsidiary rights, fulfilment). A special cha
...
Guide to the Digital Switchover
Key Guides
Vienna: OSCE Representative on Freedom of the Media (2010), 120 pp.
"If carried out properly, the digital switchover can safeguard human rights, including freedom of the media and the right to access information. If all parties involved in the process co-operate, including broadcasters, producers, resellers and consumer associations, the result is a media landscape
...
Managing Radio
Key Guides
Sedgefield: Sound Concepts (2010), 350 pp.
"This book is an excellent introduction to practice and theory of managing radio stations. It is divided into three parts. The first section provides an overview of the radio sector in the United Kingdom and presents the core concepts of radio station management. The second and core part of the book
...
Sostenibilidad social y cultural de la radio comunitaria
Key Guides
Bucaramanga: vive digital; Ministerio de Tecnologías de la Información y las Comunicaciones (2010), 100 pp.
UNESCO Guidebook on Textbook Research and Textbook Revision
Key Guides
Paris; Braunschweig: UNESCO; Georg Eckert Institute for International Textbook Research, 2nd revised and updated ed. (2010), 83 pp.
"The UNESCO Guidebook is now available in an updated and supplemented edition. The revision has taken into account recent developments in textbook production and textbook research: the rapidly growing market for electronic instructional media, the differentiation and regionalization of textbook prod
...
Producing Videos: A Complete Guide
Key Guides
Crows Nest: Allen & Unwin, 3d ed. (2010), xii, 560 pp.
"Producing Videos has been called the 'bible' of video making. A bestseller over many years, it offers a comprehensive and user friendly guide to all aspects of video production - from the first chapter on using a camera (if it doesn't go in easily, don't force it) to the chapter on distribution (no
...
Target Audiences for Peacebuilding Radio: A Training Guide
Key Guides
Search for Common Ground; Radio for Peacebuilding Africa (2010), 19 pp.
"This training guide explains what a target audience is, why a target audience should be defined for every radio programme, and how conflict and target audience sensitive journalism can contribute to peace building in conflict and post-conflict regions. It emphasises the need to define a target audi
...
Manual para radialistas analfatécnicos
Key Guides
Quito: UNESCO; Radialistas Apasionadas y Apasionados (2010), 296 pp.
"Este manual para "analfabetos técnicos" está dirigido al personal de radio no ingeniero que necesita comprender las bases tecnológicas de la producción y difusión radiofónica. El libro consta de cuatro capítulos: tecnología de sonido y transmisión; equipos de estudio; programas informátic
...
Editorial Guidelines
Key Guides
London: Commonwealth Broadcasting Association (CBA), 4th ed. (2010), 62 pp.
"These guidelines are designed to help broadcasters adopt good practices that ensure sound coverage by the media, based on freedom of expression principles and respect of pluralism. The publication provides clear guidance to everlasting issues such as basic editorial principles, accuracy, impartiali
...
Energy for Radio: A Guide for Practitioners
Key Guides
Aachen: Catholic Media Council (CAMECO) (2010), 245 pp.
This guide supports managers and operators as they tackle the energy issue at their station, helping to understand the various sources and technologies of energy, especially gensets, wind and hydro turbines, solar and hybrid systems. The guide is structured around five steps towards improving energy
...
El radiodrama en la comunicación de mensajes sociales: Apuntes teórico-prácticos para la producción integral
Key Guides
Buenos Aires: Ediciones del Jinete Insomne; Centro de Producciones Radiofónicas (2010), 166 pp.
"El presente texto es una aproximación básica a distintas cuestiones de la producción de radio que son necesarias para comenzar. No aspira a ser un manual de uso, de esos que tienen pasos a seguir para lograr el éxito, sino todo lo contrario: aspira a ser un texto de guía basado en conocimiento
...
Building Public Support for Anti-Corruption Efforts: Why Anti-Corruption Agencies Need to Communicate and How
Key Guides
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP); United Nations Office on Drugs and Crime (UNODC) (2010), 63 pp.
"This paper provides a practical overview of how an agency may work with the media to win the support of the public in the fight against corruption. The first part explains why anti-corruption agencies need to take the media particularly seriously, how the media communicate, and what effects they ha
...
The Community Builder’s Approach to Theory of Change: A Practical Guide to Theory Development
Key Guides
Aspen Institute (2009), 36 pp.
"[This publication] is for planners and evaluators who are going to facilitate a process for creating a theory of change with community-based programs and community change initiatives. It was designed as a “refresher course” for planners, evaluators, and others who have attended one of the Round
...
The APC ICT Policy Handbook
Key Guides
Association for Progressive Communications (APC), 2nd revised ed. (2009), 227 pp.
Getting the Story and Telling it Right: HIV on TV. A Handbook for Television Producers and Trainers
Key Guides
Paris: UNESCO (2009), iv, 130 pp.
"In addition to access to scientific information on HIV and AIDS, TV producers need skills to use new information technologies; talent to hold the interest of the public audience and inspiration to report sensitively and creatively about HIV and AIDS. The effort is huge but it pays off when air-time
...
Digging Deeper: A Guide for Investigative Journalists in the Balkans
Key Guides
Sarajevo: Balkan Investigative Reporting Network (BIRN) (2009), 273 pp.
"This handbook offers an insight into a set of investigative practices that will make your first steps into this exciting and demanding discipline, easier. You will find the elements that we consider to be the most important aspects of investigative journalistic work, along with numerous examples an
...
Smart Toolkit for Evaluating Information Products and Services
Key Guides
Wageningen; The Hague; Amsterdam: Technical Centre for Agricultural and Rural Cooperation (CTA); Royal Tropical Institute (KIT); International Institute for Communication and Development (IICD) (2009), xi, 321 pp.
"This is a practical and well structured manual aiming to use self-evaluation for organisational learning. The book consists of four parts. "The evaluation context" introduces the role of monitoring, evaluation and impact assessment as part of the project cycle logic. "The evaluation process" descri
...
Community Media Sustainability Guide
Key Guides
Arcata, Calif.; Washington, DC: Internews (2009), 90 pp.
"Like other publications on "commmunity media sustainability", this guide looks not only at financial, but also institutional sustainability, and social sustainability, i.e. it's rootedness in the community to which it belongs. The first section highlights the centrality of mission for sustainabilit
...
