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"In this study we identify and elaborate at least six components of the digital media ecosystem: (1) content creators and distributors; (2) consumers/users; (3) monetization channels; (4) advertising networks, (5) data analytics and insights and (6) social media, streaming and e-commerce platforms. ... more
"We selected ten post-communist countries for this research. Eight of them are located on the Balkan Peninsula, from a geographical point of view. We added Romania and Slovenia for historical reasons. The main aim of research is to provide a model of the media system in each of them. We are interest ... more
"This digital innovation profile, developed in collaboration with the Office of the Prime Minister Republic of Serbia, aims to accurately assess the country's digital ecosystem capacity and maturity to help Serbia and its stakeholders navigate the digital innovation landscape. The objective is to he ... more

Vibrant Information Barometer: Europe & Eurasia

Washington, DC: IREX (2022), 348 pp.
"The 2022 Europe and Eurasia Vibrant Information Barometer (VIBE) sees the addition of the five countries of Central Asia (Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan) to the study, bringing the total number of countries examined to 18. With VIBE, IREX strives to capture a moder ... more
"Platforms have power. But this power is not unchecked. Governments have an important role to play in protecting their citizens' rights vis-à-vis third parties and ensuring a communication order in which rights are not violated. (And in addition, of course, they need to respect human rights themsel ... more
"Our main findings show that, numerically, disinformation overpowers the news. More precisely, this study identified 559 different types of disinformation cases in 494 news items disseminated in 14 (out of 15 analysed) Serbian news media. Our study found that false, misleading and manipulative infor ... more
"Existing research on factors informing public perceptions of expert trustworthiness was largely conducted during stable periods and in longestablished Western liberal democracies. This article asks whether the same factors apply during a major health crisis and in relatively new democracies. Drawin ... more
"This report presents four models of direct media subsidies in Europe: from Serbia, Croatia, Sweden and the European Union as well as an overview of reduced VAT rates for newspapers, digital publications and periodicals in EU countries and Serbia. In recent years, the value of direct state aid for m ... more
"The topic of the war in Ukraine dominated the media during the first three months of the war and completely marginalized all other topics. The most foreign actor reported on most in the media was Russia, while the countries of the West, the US, the EU, and NATO were far less noticeable. Although th ... more
"The influence of Russian state-run foreign media (RT, Sputnik et al.) on public opinion in Western democracies is now common knowledge - regardless of its political qualification. Well-documented analyses are available, e.g., from the USA, France and Germany. The German government has also repeated ... more
"The CANnual Report 2022 follows a slightly different editorial concept than before. Since 2016, the publication featured one central topic which all creative agencies wrote about. This year however, weCAN experts write about twelve of the hottest topics in communication across the region. Five of t ... more
"This ground-breaking three-year global study on gender-based online violence against women journalists represents collaborative research covering 15 countries. It is the most geographically, linguistically, and ethnically diverse scoping of the crisis conducted up until late 2022. The research draw ... more
"The Digital Ecosystem Country Assessment (DECA) Toolkit is a step-by-step guide designed to help USAID Missions conduct high-quality research that will directly inform Mission strategic and programmatic decisions for digital development interventions. The DECA is the flagship initiative of the USAI ... more
"The book evaluates unique civic challenges, responsibilities, and opportunities for media worldwide, exploring pandemic social norms that media promote or discourage, and how media serve as instruments of social control and resistance, or of cooperation and representation. These chapters raise sign ... more
"This report examines the destabilizing effects of social media in two key places in the Balkans: Serbia and Republika Srpska, the majority Serb entity of Bosnia and Herzegovina (BiH). The leaders of both – President Aleksandar Vucic in Serbia and President Milorad Dodik in Republika Srpska – ar ... more
"The agenda for transition after the demise of communism in the Western Balkans made the conversion of state radio and television into public service broadcasters a priority, converting mouthpieces of the regime into public forums in which various interests and standpoints could be shared and delibe ... more
"China has used Covid to benefit its global image through the activation of existing media dissemination channels overseas and the use of new tactics such as disinformation and misinformation. China’s largescale medical diplomacy campaign has also provided propaganda wins in many developing countr ... more
"In the process of accession to the European Union, Serbia is harmonizing laws with the EU legislation. In this process, the majority of regulations related to the prevention of hate speech and the spread of disinformation generally meet standards or are in the process of being amended. This factshe ... more
"A significant number of the surveyed citizens consider the media in Serbia under the control of political groups at both ends of the spectrum. At the same time, many of the surveyed citizens think that the media is free to collect and publish information on all the relevant issues. These findings r ... more
"The Serbian government prioritizes digitalization. Serbia’s digital transformation accelerated in 2017 with the government’s focus on building a digital government, or “digitalization” as defined by Serbians, and Serbia’s participation in the Digital Agenda for the Western Balkans. As one ... more