"The E&E strategy finds its justification in signals from health communication theory and practice. There is an urgent call for the development of methods to reach less well educated target groups and for the adoption of a greater consumer orientation. In the design of health communication programme
...
s, more attention must be paid to affect as well as cognition. Entertainment television seems to be able to serve these needs because it: (i) is based on popular culture, (2) is more people oriented (human interest) than object oriented; (3) encourages talcing with family, friends and neighbours about the previous day's television events, as in parochial networks; and (4) is a main source of inspiration and information. Health communication professionals, however, are illequipped to tap this potential. In their relatively television-illiterate and bureaucratic working culture they resemble turtles, who on the one hand are solid and trustworthy, but on the other hand do not quickly assimilate new and challenging developments. The call for innovation in their health communication methods and professional standards is forcing them to change. In these circumstances, collaboration with television professionals in the application of the E&E strategy may act as a catalyst. Television professionals are used to exposure and expect a service-oriented attitude from the external experts with who m they work. They act like peacocks, displaying their feathers in order both to be admired and to exert power and thus stay in charge of the production process." (Discussion and recommendations, page 203)
more
"Vom Redakteur zum Redaktionsmanager - diesen Weg gehen immer mehr Journalisten als Reaktion auf Veränderungen im redaktionellen Arbeitsfeld. Das Buch analysiert diese Veränderungen hinsichtlich der Probleme und Chancen, die eine zunehmende Verzahnung von journalistischer Qualitätssicherung und
...
konomisch bestimmter Produktionsbedingungen mit sich bringt. Beispiele aus der Praxis verdeutlichen, dass das Redaktionsmanagement eine sinnvolle Schnittstelle zwischen beiden Seiten herstellen kann." (Verlagsbeschreibung)
more
"Local Media Support‘ (LMS) presents a study of current status with regard to support of local media as part of humanitarian or developmental assistance programmes. Based on this, a proposed framework for the assessment of projects and programmes in this field is developed. The report is divided i
...
nto four chapters: Chapter 1 clarifies key concepts and how the report understands the nature and role of media in society [...] Chapter 2 outlines and discusses the actors and activities now associated with international LMS [...] Chapter 3 provides a framework for structuring or categorising LMS activities. Three partially cornplementary categories are suggested [...] Based on the three objective-based categories proposed in Chapter 3, Chapter 4 develops a detailed framework for the assessment and evaluation of LMS activities." (Summary, page 7-8)
more
"The 6th meeting of the African Media Partners Network, which followed on from the meetings held in Paris (1995), Brussels (1996), Bellagio, Copenhagen (1997) and Johannesburg (1998), was organised by the network's technical secretariat in collaboration with the Dutch non-profit association CAF/SCO.
...
The Dutch Ministry of Foreign Affairs hosted the meeting in Amsterdam, from 6 to 9 Decem-ber 1999. Gertie Hesseling, Director of the Centre for African Studies and representing CAF/SCO, chaired the opening session. Apart from the various presentations of activities by new members and by Dutch partners, the meeting focussed on three main working themes: issues of professional organisation and structure; law and ethics; the use of new information and communication technologies (NICT), training and pro-duction. Work took place in plenary sessions following a programme designed to allow flexibility and debate. The object of the present report is to provide a faithful (but not exhaustive) record of thepresentations and the debates to which the meeting gave rise. The programme and the list of delegates are provided in annex." (Page 1)
more
"This book makes English speakers aware of the dimensions, operation, and significance of the globalisation of television in the Spanish-speaking world. Second only in scale to the market for English-language programming, the Spanish-language market embraces not just most nations of South and Centra
...
l America but also Spain, and even the United States – the sixth largest Spanish-speaking country in the world. This intercontinental space is connected physically by satellite communication, and culturally by a common language and heritage which binds it as both a ‘geolinguistic region’ and an ‘imagined community’ which certain media corporations, Latin American and North American, seek to exploit. A similar phenomenon with regard to Brazil and the Portuguese-speaking world is also examined, with special attention to its comparable features and points of exchange with the Spanish-speaking world. The book chronicles and analyses the development and structure of the globalisation of these markets as a ‘Latin world’." (Abstract)
more
"Wie verändert sich ein Dorf durch Prozesse der Technisierung und Industrialisierung, insbesondere aber durch die Verbreitung technischer Medien, vom Telefon über Hörfunk und Fernsehen bis hin zum Computer? Welche Folgen zeitigt dieser Prozeß vor allem für die Häufigkeit und die Qualität/den
...
Charakter der nicht-medialen, zwischenmenschlichen Kommunikation unter den Dorfbewohnern? Mit der Dissertation von Thomas Muntschick liegt erstmals eine Untersuchung vor, die am Beispiel einer kleinen ländlichen Gemeinde den Weg der Technik in den Alltag der Menschen nachzeichnet. Er untersucht den Prozeß des Wandels menschlicher Kommunikation durch technische Medien und zentriert seinen Blick dabei auf das subjektive Erleben der Bewohner des Dorfes Polle an der Oberweser." (Verlagsbeschreibung)
more
"The hard-hitting autobiography of the renowned, high profile TV investigator. In twenty-five years of investigative reporting Roger Cook has been knocked unconscious a dozen times, hospitalized on almost thirty occasions, and has had twenty-three bones broken by those who have resented his ruthless
...
persistence – or just objected to the fact that he exists at all. He was born 6 April 1943 in New Zealand. His father – a timid man afraid of attack from Japanese submarines rumoured to have been sighted in Auckland harbour – soon found refuge and a new start for his family in Sydney, Australia. If anything was going to prepare Roger Cook for what he was to become, it was growing up in the Australia of the 1950s – a melting-pot of different nationalities, scarred by the war, and with an unsophisticated and sometimes brutal education system. After school and college he found his broadcasting feet at a Sydney commercial radion station, moving on to the Australian Broadcasting Corporation. He then emigrated to Britain to tackle BBC radio, where he prospered at ‘The World At One’. His brainchild, however, was ‘Checkpoint’, which became the most popular programme on Radio 4 after ‘Today’. During its twelve-year run, Cook and his team exposed a breadth of institutional incompetencies, bad law, injustices and naked criminality. The result was a series of awards for good journalism, significant changes in legislation, and the arrest and conviction of countless fraudsters and strong-arm villains. For his pains, Cook earned the sobriquet of ‘The Most Beaten-up Journalist in Britain’. Eventually he transferred the idea to television, where for twelve years ‘The Cook Report’ flourished. Organised crime, drug-smuggling, pornography, animal cruelty, the IRA. Cook has attacked them all in search of justice – and won. Published to coinincide with ‘Cook Report’ TV specials in June, August, October and December, Dangerous Ground is his breathtaking story." (Abstract)
more
In der umfangreichen Studie stehen zwei Fragen im Mittelpunkt: Warum setzen sich Menschen unter TV-Bedingungen Situationen aus, denen sie im wirklichen Leben nicht begegnen wollen? Welche Wirkung hat die Fernsehgewalt-Rezeption auf Einstellungen der Zuschauer? Ihr liegen die Ergebnisse einer Untersu
...
chungsreihe mit über 1.200 Probanden ab 11 Jahren zugrunde.
more
"Das IGER in Guatemala feiert 1999 sein zwanzigjähriges Bestehen. Im Auftrag des Freundeskreises ICER/IGER wurde aus diesem Anlass die vorliegende Dokumentation geschrieben und zusammengestellt. Die Beiträge von sehr unterschiedlicher Länge sind in vier Kapitel unterteilt. Sie sind - wie es einer
...
Dokumentation entspricht - von verschiedenem literarischen Genus. Im Kapitel 1 wird Geschichte und Gegenwart des IGER und sein heutiges Gesicht vorgestellt [...] In Kapitel 2 sind Sachbeiträge verschiedener Art zusammengestellt [...] Das Kapitel 3 lässt den Chor vieler Einzelstimmen vernehmen: Mitarbeiter der ersten Stunde, Kurzberichte aus Costa Rica (wo alles angefangen hat) und Honduras (wo die Idee von P. Tattenbach neue Wurzeln geschlagen hat) [...] Schließlich bringt das Kapitel 4 vor allem eine Liste all jener Institutionen, die "irgendwann" einmal oder auch öfter die Arbeit des IGER unterstützt haben oder unterstützen." (Einführung, Seite 4-5)
more