"Der Autor, Produzent der TV-Movie-Abteilung bei RTL, untersucht das aus Amerika importierte erfolgreiche Genre der extra für das Fernsehen produzierten Filme: Dramaturgie, Themen, Sprache, Inszenierung, Sendeplätze sowie die Eigenheiten der deutschen TV-Movies." (Verlagsbeschreibung)
"In 1996, the German Development Service (DED) adopted a new strategy paper with the aim of promoting more active information and education work. The author Erhard Brunn was the first DED development worker to take up this new task in Uganda in 1997. He was in charge of preparing German development
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workers in Uganda for information and education work in Germany after their return, of supporting partner organisations in their information activities and of promoting the visibility of the DED in Uganda. In the course of his work, Erhard Brunn also placed emphasis on opening up the German media for Ugandan journalists. This included internships for Ugandan journalists with German newspapers, opportunities to publish translated and edited articles in Germany, a seminar in Kampala to brief Ugandan journalists on the conditions of the German media market and the participation of Ugandan journalists at a conference of independent African media in April in Hamburg. After the initial problems of winning the trust of his Ugandan colleagues, Brunn met with "surprising acceptance", which he attributes to his personal commitment and his efforts to manifest respect for the partners and for Uganda as a whole. The DED is planning to continue its information and education work in Uganda and to implement similar programmes in Brazil, Ecuador and South Africa." (Abstract)
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"The key idea of this book is to argue that a 'third generation' of reception studies and audience ethnography is presently taking shape and will establish itself in the near future. However, the division of the development of reception studies and audience research into three 'generations' outlined
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in this introductory chapter must not be taken matter-of-factly. Rather, the outline of the suggested division should be seen as a way of pointing out an emergent trend, a direction audience research could take. There are elements in the present research that already lead the way to the new agenda that future research should, in my view, address, but a solid body of research tackling the new field of research is yet to be done. I hope that with the book at hand we can help to address the new questions and outline the basic dimensions of the new field. The role of this book, in other words, is to act as a midwife: to suggest a 'story line' in cultural media research, a way to read its history in such a way that it points to the emergent trend outlined here and illustrated, developed and discussed in the chapters of this book." (Introduction, page 1)
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"Die Autorin beschreibt die spezifische ästhetische Erscheinungsform des Fernsehens, die Vermittlungsstruktur seiner Inhalte, narrative Vermittlungsformen und seine kollektive mediale Wirkung. Dabei wird erstmals die Vielzahl der vorliegenden Publikationen zu Teilaspekten der Fernsehvermittlung in
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eine umfassende Darstellung integriert." (Verlagsbeschreibung)
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"The E&E strategy finds its justification in signals from health communication theory and practice. There is an urgent call for the development of methods to reach less well educated target groups and for the adoption of a greater consumer orientation. In the design of health communication programme
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s, more attention must be paid to affect as well as cognition. Entertainment television seems to be able to serve these needs because it: (i) is based on popular culture, (2) is more people oriented (human interest) than object oriented; (3) encourages talcing with family, friends and neighbours about the previous day's television events, as in parochial networks; and (4) is a main source of inspiration and information. Health communication professionals, however, are illequipped to tap this potential. In their relatively television-illiterate and bureaucratic working culture they resemble turtles, who on the one hand are solid and trustworthy, but on the other hand do not quickly assimilate new and challenging developments. The call for innovation in their health communication methods and professional standards is forcing them to change. In these circumstances, collaboration with television professionals in the application of the E&E strategy may act as a catalyst. Television professionals are used to exposure and expect a service-oriented attitude from the external experts with who m they work. They act like peacocks, displaying their feathers in order both to be admired and to exert power and thus stay in charge of the production process." (Discussion and recommendations, page 203)
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"Local Media Support‘ (LMS) presents a study of current status with regard to support of local media as part of humanitarian or developmental assistance programmes. Based on this, a proposed framework for the assessment of projects and programmes in this field is developed. The report is divided i
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nto four chapters: Chapter 1 clarifies key concepts and how the report understands the nature and role of media in society [...] Chapter 2 outlines and discusses the actors and activities now associated with international LMS [...] Chapter 3 provides a framework for structuring or categorising LMS activities. Three partially cornplementary categories are suggested [...] Based on the three objective-based categories proposed in Chapter 3, Chapter 4 develops a detailed framework for the assessment and evaluation of LMS activities." (Summary, page 7-8)
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