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The Native Advertising Playbook
Key Guides
International Media Support (IMS); CityDog Media (2022), 57 pp.
"[...] we have brought together relevant case studies to illustrate how content production and business relations can be reconfigured to generate fresh revenue sources, and to demonstrate which tools may be helpful along the way. These cases include special thematic projects, creative agency models,
...
Collaborative Sustainability Guide: How to Earn Revenue to Grow and Thrive
Key Guides
Philadelphia: Lenfest Institute for Journalism; Center for Cooperative Media (2022), 42 pp.
"What’s working to generate revenue and sustain journalism collaborations, beyond philanthropy? To answer this question, the Center for Cooperative Media, The Lenfest Institute for Journalism and the Solutions Journalism Network conducted a survey, interviewed collaborative project managers, funde
...
"This guide helps media managers identify and choose the most relevant business models and practices that fit with their missions and operating conditions. It provides a common language around core concepts of media business functions and provides links to further resources. It offers practical, str
...
Indirect and Direct Subsidies for Media: The European Experience
BBC Media Action; PRIMED (2022), 22 pp.
"This report presents four models of direct media subsidies in Europe: from Serbia, Croatia, Sweden and the European Union as well as an overview of reduced VAT rates for newspapers, digital publications and periodicals in EU countries and Serbia. In recent years, the value of direct state aid for m
...
After the Pandemic, Building Back a Stronger Media: Inspiring Initiatives in Ensuring Media Viability
Deep Insights
Paris: UNESCO (2022), 81 pp.
"The pandemic brought to crisis point prior trends facing independent news media, whether online or offline or hybrid. While media became more important than ever for citizens as a source of reliable information in an insecure and continuously changing world, newsrooms struggled to pay their bills.
...
Exiting / transitioning from international partnerships
INTRAC (2022), 27 pp.
"This toolkit is designed to help small INGOs plan for and undertake exits and transitions from international partnerships with national civil society partners based
in other countries. It includes resources for times when exits or transitions have been planned, and also for when there has been a c
...
Entrepreneurial News Sites as Worthy Causes? Exploring Readers’ Motivations Behind Donating to Latin American Journalism
Digital Journalism, volume 9, issue 3 (2021), pp. 364-383
"This study uses surveys with readers of entrepreneurial news startups in seven Latin American countries to examine their motivations for donating to journalism. Using the donor–organization relationship from public relations scholarship as a framework, this study showed content, independent/objec
...
50 Ways to Make Media Pay
What's New In Publishing (WNIP) (2021), 82 pp.
"This in-depth study explores some of the most popular tactics being used by news and other media organizations to diversify their revenue streams and generate income through a variety of different means. It does this by deep dives into subscriptions, paywalls, advertising, content and other establi
...
Sustainable Innovative Journalism and New Business Models
Deep Insights
Brussels: European Federation of Journalists (EFJ) (2021), 41 pp.
Media for Democracy Assessment Tool: Learning, Evaluation, and Research (LER) Activity
Key Guides
Washington, DC; Landover, MD: USAID; Cloudburst Group (2021), 93 pp.
"The purpose of the Media for Democracy Assessment Tool (MAT) is to assist United States Agency for International Development (USAID) in producing media assessments to inform strategy on media and democracy programming, help inform potential media development programming goals, and help provide an i
...
How Mission-Driven News Sites Are Betting on Reader Revenue in Latin America: News Outlets in Colombia, Brazil and Mexico Share What They’ve Learned from Building Their Membership Models in the Midst of a Pandemic
Oxford: Reuters Institute for the Study of Journalism (2021)
"For digital-first news outlets in Latin America, lessons learned from reader-funding experiments are being transformed into highly tailored membership programmes that offer a chance at a more sustainable future. Independent, mission-driven or subject-specific news sites, in particular, are leading
...
"FIPP and paywall market leaders CeleraOne have carried out a survey to gauge the global state of affairs when it comes to digital subscription offerings by leading media companies in different countries. The results gathered from 95 publishers in 11 nations – Argentina, Canada, Finland, France, G
...
Öffentliche Förderung journalistischer Informationsmedien in ausgewählten Ländern
Deutscher Bundestag (2021), 29 pp.
"Die Presse- und Medienförderung in den im Rahmen dieser Arbeit ausgewählten Ländern besteht aus vielfältigen Formen und Instrumenten. Angesichts der technischen Entwicklung und mit dieser einhergehenden Innovationen für den Bereich der Kommunikation, die auch mit neuen Anbietern auf digitalen
...
Local Media Survival Guide 2022: How Journalism is Innovating to Find Sustainable Ways to Serve Local Communities Around the World and Fight Against Misinformation
Deep Insights
Vienna: International Press Institute (IPI) (2021), 81 pp.
"This report is meant to share the experiences and lessons of local media practitioners globally, and to build a community for networking and support. It’s about telling their story in their own voice – and helping all involved learn from one another. By talking to both new digital start-ups and
...
Digital Audience Revenue Strategies in CEE and the Global South
Oxford: Reuters Institute for the Study of Journalism (2021), 57 pp.
"This study provides encouraging evidence that digital audience revenue programmes – donation drives, crowdfundings, membership schemes or subscriptions – may be a viable option for independent media outlets operating in challenging political environments. Responses from 19 outlets operating in
...
Punto de inflexión internacional: Un estudio de los impactos, innovaciones, amenazas y sustentabilidad de emprendedores de medios digitales en América Latina, el Sudeste Asiático y África
Deep Insights
SembraMedia (2021), 169 pp.
"Como esperábamos, había diferencias regionales entre los medios digitales en África, el Sudeste Asiático y América Latina que incluimos en este informe. Pero lo que más nos llamó la atención cuando revisábamos los datos eran las similitudes que emergían entre estas organizaciones de notic
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Ponto de Inflexão Internacional: Um estudo sobre impacto, inovação, ameaças e sustentabilidade dos empreendedores de mídia digital na América Latina, Sudeste Asiático e África
Deep Insights
SembraMedia (2021), 170 pp.
"Como era de se esperar, houve diferenças regionais entre os veículos jornalísticos digitais na África, Sudeste Asiático e América Latina que incluímos neste relatório. Mas o que mais nos impressionou ao analisarmos os dados foram as semelhanças que surgiram entre essas organizações jorna
...
Charitable Giving in the Media: Research Highlights
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2021), 15 pp.
Money for nothing and content for free? Paid content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus
Baden-Baden: Nomos (2020), 209 pp.
"Die vorliegende Studie stellt Nutzerinnen und Nutzer in den Mittelpunkt. Sie fragt sowohl nach den Gründen für fehlende Zahlungsbereitschaft als auch danach, warum und wofür gezahlt wird. Auch wenn die Grundtendenz einer stark ausgeprägten Gratismentalität gegenüber digitaljournalistischen In
...
How to Build a Successful Subscription News Business: Lessons from Britain and Spain
Oxford: Reuters Institute for the Study of Journalism (2020), 79 pp.
"The paper explores what news companies with reader revenue models are doing through structured interviews with 26 media executives from 15 news organisations. Some of these outlets run digital subscriptions. Others have reader revenue models with a less transactional value proposition. Most of them
...
