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The Native Advertising Playbook
Key Guides
International Media Support (IMS); CityDog Media (2022), 57 pp.
"[...] we have brought together relevant case studies to illustrate how content production and business relations can be reconfigured to generate fresh revenue sources, and to demonstrate which tools may be helpful along the way. These cases include special thematic projects, creative agency models,
...
After the Pandemic, Building Back a Stronger Media: Inspiring Initiatives in Ensuring Media Viability
Deep Insights
Paris: UNESCO (2022), 81 pp.
"The pandemic brought to crisis point prior trends facing independent news media, whether online or offline or hybrid. While media became more important than ever for citizens as a source of reliable information in an insecure and continuously changing world, newsrooms struggled to pay their bills.
...
Collaborative Sustainability Guide: How to Earn Revenue to Grow and Thrive
Key Guides
Philadelphia: Lenfest Institute for Journalism; Center for Cooperative Media (2022), 42 pp.
"What’s working to generate revenue and sustain journalism collaborations, beyond philanthropy? To answer this question, the Center for Cooperative Media, The Lenfest Institute for Journalism and the Solutions Journalism Network conducted a survey, interviewed collaborative project managers, funde
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How Mission-Driven News Sites Are Betting on Reader Revenue in Latin America: News Outlets in Colombia, Brazil and Mexico Share What They’ve Learned from Building Their Membership Models in the Midst of a Pandemic
Oxford: Reuters Institute for the Study of Journalism (2021)
"For digital-first news outlets in Latin America, lessons learned from reader-funding experiments are being transformed into highly tailored membership programmes that offer a chance at a more sustainable future. Independent, mission-driven or subject-specific news sites, in particular, are leading
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Charitable Giving in the Media: Research Highlights
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2021), 15 pp.
Öffentliche Förderung journalistischer Informationsmedien in ausgewählten Ländern
Deutscher Bundestag (2021), 29 pp.
"Die Presse- und Medienförderung in den im Rahmen dieser Arbeit ausgewählten Ländern besteht aus vielfältigen Formen und Instrumenten. Angesichts der technischen Entwicklung und mit dieser einhergehenden Innovationen für den Bereich der Kommunikation, die auch mit neuen Anbietern auf digitalen
...
Digital Audience Revenue Strategies in CEE and the Global South
Oxford: Reuters Institute for the Study of Journalism (2021), 57 pp.
"This study provides encouraging evidence that digital audience revenue programmes – donation drives, crowdfundings, membership schemes or subscriptions – may be a viable option for independent media outlets operating in challenging political environments. Responses from 19 outlets operating in
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Ponto de Inflexão Internacional: Um estudo sobre impacto, inovação, ameaças e sustentabilidade dos empreendedores de mídia digital na América Latina, Sudeste Asiático e África
Deep Insights
SembraMedia (2021), 170 pp.
"Como era de se esperar, houve diferenças regionais entre os veículos jornalísticos digitais na África, Sudeste Asiático e América Latina que incluímos neste relatório. Mas o que mais nos impressionou ao analisarmos os dados foram as semelhanças que surgiram entre essas organizações jorna
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Media for Democracy Assessment Tool: Learning, Evaluation, and Research (LER) Activity
Key Guides
Washington, DC; Landover, MD: USAID; Cloudburst Group (2021), 93 pp.
"The purpose of the Media for Democracy Assessment Tool (MAT) is to assist United States Agency for International Development (USAID) in producing media assessments to inform strategy on media and democracy programming, help inform potential media development programming goals, and help provide an i
...
Sustainable Innovative Journalism and New Business Models
Deep Insights
Brussels: European Federation of Journalists (EFJ) (2021), 41 pp.
Entrepreneurial News Sites as Worthy Causes? Exploring Readers’ Motivations Behind Donating to Latin American Journalism
Digital Journalism, volume 9, issue 3 (2021), pp. 364-383
"This study uses surveys with readers of entrepreneurial news startups in seven Latin American countries to examine their motivations for donating to journalism. Using the donor–organization relationship from public relations scholarship as a framework, this study showed content, independent/objec
...
Punto de inflexión internacional: Un estudio de los impactos, innovaciones, amenazas y sustentabilidad de emprendedores de medios digitales en América Latina, el Sudeste Asiático y África
Deep Insights
SembraMedia (2021), 169 pp.
"Como esperábamos, había diferencias regionales entre los medios digitales en África, el Sudeste Asiático y América Latina que incluimos en este informe. Pero lo que más nos llamó la atención cuando revisábamos los datos eran las similitudes que emergían entre estas organizaciones de notic
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50 Ways to Make Media Pay
What's New In Publishing (WNIP) (2021), 82 pp.
"This in-depth study explores some of the most popular tactics being used by news and other media organizations to diversify their revenue streams and generate income through a variety of different means. It does this by deep dives into subscriptions, paywalls, advertising, content and other establi
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Local Media Survival Guide 2022: How Journalism is Innovating to Find Sustainable Ways to Serve Local Communities Around the World and Fight Against Misinformation
Deep Insights
Vienna: International Press Institute (IPI) (2021), 81 pp.
"This report is meant to share the experiences and lessons of local media practitioners globally, and to build a community for networking and support. It’s about telling their story in their own voice – and helping all involved learn from one another. By talking to both new digital start-ups and
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"FIPP and paywall market leaders CeleraOne have carried out a survey to gauge the global state of affairs when it comes to digital subscription offerings by leading media companies in different countries. The results gathered from 95 publishers in 11 nations – Argentina, Canada, Finland, France, G
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Money for nothing and content for free? Paid content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus
Baden-Baden: Nomos (2020), 209 pp.
"Die vorliegende Studie stellt Nutzerinnen und Nutzer in den Mittelpunkt. Sie fragt sowohl nach den Gründen für fehlende Zahlungsbereitschaft als auch danach, warum und wofür gezahlt wird. Auch wenn die Grundtendenz einer stark ausgeprägten Gratismentalität gegenüber digitaljournalistischen In
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Accepting the Digital Challenge: Business Models and Audience Participation in Online Native Media
Journal: Media, volume 1, issue 1 (2020), pp. 78-91
"The aim of this proposal is to present the evolution of the digital native media in Spain in order to compare their current situation with European success stories. For that purpose, we have conducted a comparative case study between three highlighted Spanish digital native news outlets and three f
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Impact Dashboard 2020
New York; Prague: Media Development Investment Fund (MDIF) (2020), 50 pp.
"Starting with support to media companies in countries transitioning from communist systems to free markets back in 1996, to being at the forefront of investing in digital news and information startups in emerging and frontier markets in 2019, MDIF has invested in 119 independent media businesses ac
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The Role of Media in Creating Inclusive, Just and Peaceful Societies: Guidelines for SDC Media Assistance
Key Guides
Bern: Swiss Agency for Development and Cooperation (SDC) (2020), 41 pp.
"The guidance aims to give SDC staff and members of the Democratisation, Decentralisation and Local Governance (DDLG) network an updated view on media development – a field that is still relatively new and for which there is more and more demand. The guidance provides an overall understanding of t
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Income Models of Independent Media in Difficult Contexts
Deep Insights
Free Press Unlimited (2020), 48 pp.
"Diversification with age: The media in this research are in a constant process of diversifying their revenue streams. Generally speaking, the longer a medium exists, the more income streams a medium has. This shows that diversification of income models takes time and patience. Donor funding remains
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