"[Este libro] presenta un perfil global de la evolución de la radio en el país. Se analiza su desarrollo histórico y sus características actuales, relevando las preferencias radiales y musicales de los oyentes populares de Gran Lima y el impacto de este medio masivo en el mundo campesino. Atenci
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ón especial merece el acelerado crecimiento de la radio educativa o radio participativa de los últimos años. Equipos representativos de diversas regiones del Perú ofrecen un balance de sus experiencias." (Cubierta del libro)
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"This report examines how large-scale educational broadcasting projects can most effectively be introduced and implemented in developing countries, describes past problems and recommends project design to avoid them in future projects. The principal topics investigated include: (1) relating to targe
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t audiences, taking into account issues such as language, culture, and local concerns; (2) efficiently administering complex and varied broadcasting activities; (3) installing and maintaining economical and reliable equipment; (4) enlisting the active support of educators; (5) developing comprehensive and meaningful programs; (6) utilizing media production techniques to increase audience involvement; and (7) obtaining reliable feedback on broadcast success. The report concludes with a discussion of recent developments in communication technology and describes its potential for educating large numbers of students." (Abstract)
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"Frederick Forsyth reveals how he resigned from the BBC to report from Biafra - and attack the British government. Jonathan Dimbleby describes the risks he took in filming 'The Unknown Famine' - which toppled an emperor. Mohamed Amin and Michael Buerk tell how their last-minute partnership in Ethiop
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ia created the harrowing film which so moved Bob Geldorf. 'News out of Africa draws on these and other first-hand accounts of reporting famine to explore the random and often accidental way in which news is selected; the exploitation of the media by both individuals and governments, missionaries and revolutionaries; the distrubing implications of television's increasing dependence on satellites and electronic news gathering." (Back cover)
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"Collects 51 contributions to the Intercom Congress in September 1985, which deals with the relationship between media and communication science and education." (commbox)