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Comunicar derechos en el posconflicto: Caja de herramientas y estrategias
Key Guides
World Bank; UNESCO (2019), 304 pp.
"Queremos entender la comunicación y el acceso a la información como medios para la conquista de otros derechos. Hay innumerables rutas que podríamos tomar para llegar a este destino; la elegida acá es la que entiende la comunicación como un ecosistema complejo que debe estar imbricado en la co
...
Publicidad con sentido social
Deep Insights
Universidad Pontificia Bolivariana (2019), 286 pp.
"[...] Lamentablemente, en nuestro país, las teorías asociadas al mercadeo y la publicidad social son escasas, y los teóricos que se pueden asociar a estas propuestas son, por lo mismo, bastante limitados. En contraposición, y muy a pesar de que Colombia cuente con pocos investigadores, las camp
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Agência Experimental de Propagandas Sociais
São Paulo: Cultura Acadêmica (2018), 200 pp.
"Esta obra apresenta uma ação metodológica de obter conhecimentos e aprimorar a formação profissional na área de Propaganda e Publicidade em uma faculdade que não oferecia esse curso. Trata-se do relato do projeto de extensão Agência Propagação, da Faculdade de Arquitetura, Artes e Comuni
...
Social Sector Communication in India: Concepts, Practices, and Case Studies
Los Angeles et al.: Sage (2016), xvi, 268 pp.
"Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an
...
Sending Messages to Reduce Violent Conflict
GSDRC (2014), 11 pp.
"Sending messages is likely to only be effective in conjunction with a comprehensive approach involving a wider range of activities, such as dialogue or training. The media, such as newspapers, radio and television, are the main way that messages to change attitudes and behaviour are communicated in
...
Social Media for Social Good: A How-To Guide for Nonprofits
New York: McGraw-Hill (2012), xx, 266 pp.
Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guides
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
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Social Marketing: Marketing Moral, Human, Social and Cultural Values
Kuala Lumpur: Signis Asia (2007), 104 pp.
Advocacy and Interventions: Readings in Communication and Development
Ithaca: Internet-First University Press (2007), vii, 436 pp.
"This is intended to be a "practical" book. It is filled with examples and case studies that illustrate ways that carefully planned and implemented communication interventions have produced positive results. It is also filled with ideas from people who have experienced the challenges of communicatin
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Making News: Handbook of Media in Contemporary India
New Delhi: Oxford University Press (2006), xxii, 282 pp.
"This book is a collection of articles based on first-hand experiences in news media by eminent Indian media personalities. It is a comprehensive collection, exploring different kinds of news reporting across TV, print, and radio as also across different genres like sports, business, entertainment,
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Fundraising: Handbuch für Grundlagen, Strategien und Methoden
Wiesbaden: Gabler, 3. aktual. Aufl. (2006), xxvi, 897 pp.
Communication of Innovations: A Journey with Ev Rogers
New Delhi: Sage (2006), 260 pp.
"This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931–2004), a pioneering and distinguished teacher—scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not onl
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Öffentlichkeitsarbeit für Nonprofit-Organisationen
Wiesbaden: Gabler (2004), xii, 1233 pp.
La publicidad en el tercer sector: Tendencias y perspectivas de la comunicación solidaria
Barcelona: Icaria (2003), 253 pp.
Social Marketing Strategies to Fight Corruption
World Bank, Economic Development Institute (1998), 28 pp.
"Drawing on lessons from the use of social marketing in public health campaigns (e.g., to reduce smoking and alcoholism, to encourage safe sex and to encourage physical fitness), environmental campaigns (e.g., to promote recycling), education campaigns (to encourage literacy) and the protection of i
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
San Francisco: Jossey-Bass (1995), xx, 348 pp.
