"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different
...
stages of development [...] The first half of the manual focuses on planning and preparation, and the second half addresses specific counter-marketing techniques. The manual also includes a list of resource organizations, appendices relevant to topics found in individual chapters, and a glossary." (Introduction)
more
"This manual introduces public health workers and advocates to the essential elements of communications (with many examples and models), ranging from small brochures or radio interviews, to large campaigns and ongoing projects. It provides guidance in recognizing and combating the ‘hazard merchant
...
s’ for whom profits are often at the expense of a healthy target market. This manual takes its examples from contemporary health problems and dilemmas such as the marketing of alcohol to young people, advocacy for TB protection and the sensitivity required in reporting suicide." (Page 0)
more
"This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications (OCC, now the Office of Communications) of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years t
...
hat NCI has been involved in health communication, ongoing evaluation of our communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease. Research and practice continue to expand our understanding of the principles, theories, and techniques that provide a sound foundation for successful health communication programs. The purpose of this revision is to update communication planning guidelines to account for the advances in knowledge and technology that have occurred during the past decade." (Preface)
more
"This is a practical guide to producing the kind of radio programmes which will make listeners stop and think about HIV/AIDS and how they can help reduce the risk of infection. In 1998 AIDS killed 1.4 million people and left 6 million orphans in Eastern and Southern Africa alone. Lack of information
...
is a key reason behind the spread of the disease. RADIO AND HIV/AIDS is an attempt to make a difference by providing a practical and inexpensive communications methodology for media and HIV/AIDS workers. It is illustrated with examples of successful HIV/AIDS radio programming from many parts of the world. The handbook will also be of interest to NGO managers, policy makers and communications advisors in the field of HIV/AIDS prevention and health education in general. RADIO AND HIV/AIDS: MAKING A DIFFERENCE uses a step by step approach, and includes sections on planning, researching, designing, producing and evaluating radio programmes. It also has a section on training in the use of mass media for awareness raising, and includes advice on how to approach funders for small grants. It advocates a participatory approach to communications, in which the listeners can voice their needs in the initial research stage, take an important part in the programmes and finally have an input into their evaluation." (Back cover)
more
"Successful advocates do their homework on an issue and build an interesting case. They organize networks and coalitions to create a groundswell of support that can influence key decision-makers. They work with the media to help communicate the message. This practical guide outlines four basic steps
...
that are essential for an effective advocacy initiative — documenting the situation, packaging the message, working with the media and mobilizing others. It contains specific examples and ideas, and leaves it up to the user to pick and choose. Obviously, the advocacy strategy varies from target group to target group and from country to country. What works for politicians in Oslo does not necessarily work with health experts in Delhi. Users of this guide are encouraged to select the parts of this booklet that they find useful, borrow successful ideas from others, adapt these creatively to suit their own environment, be innovative, positive and active." (Page 5)
more
"This manual provides a wide range of the latest know how about social change with regard to water supply, environment and sanitation programmes. The focus is on sound principles in programme communication. It intends to provide guidance on how to incorporate adequate communication and behaviour cha
...
nge approaches in water and environmental sanitation programmes. The emphasis lies on the development of practices by individuals and communities that will be sustainable throughout a lifetime." (https://www.ircwash.org/resources)
more
"[Esta publicación] es una guía práctica para producir el tipo de programas de radio que hará a los oyentes pararse a pensar en el VIH-SIDA y en cómo pueden ayudar a reducir el riesgo de infección. En 1998, el SIDA mató a 1,4 millones de personas y dejó huérfanos a seis millones de niños e
...
n los países del oeste y sur de África. La falta de información es una de las principales causas de la propagación de la enfermedad. RADIO Y VIH-SIDA es un intento de marcar la diferencia mediante una metodología de comunicaciones práctica y económica dirigida a los medios de comunicación y al personal sanitario del campo del VIH-SIDA. Está ilustrada con ejemplos de programas de radio sobre el VIH-SIDA que han tenido éxito en varios lugares del mundo. El manual también será de interés para directivos de ONG, políticos y asesores de comunicaciones en el ámbito de la prevención del VIH-SIDA y de la educación sanitaria en general. En RADIO Y VIH-SIDA: CÓMO MARCAR LA DIFERENCIA se expone un acercamiento gradual al problema, y se incluyen secciones sobre planificación, investigación, diseño, producción y evaluación de programas de radio. También contiene una sección sobre capacitación en el uso de medios de comunicación de masas para despertar la conciencia de los oyentes, y ofrece consejos sobre como dirigirse a financieros para conseguir pequeñas subvenciones. Aboga por un acercamiento participativo a las comunicaciones, mediante el cual, los oyentes, desde la etapa de documentación inicial, puedan expresar sus necesidades, participar notablemente en los programas y contribuir en definitiva a la evaluación con sus comentarios." (Cubierta del libro)
more
"This book presents a compilation of lessons learned by the Johns Hopkins Center for Communication Programs and its partners over 15 years of developing and implementing family planning communication projects campaigns in Africa, Asia, Latin America, and the Near East. An introductory essay provides
...
an overview of family planning and communication worldwide and outlines the role of theory-based communication programs. The main part of the book presents lessons learned in the field about the process of designing and carrying out family planning communication projects. More than 60 lessons are presented, with descriptions and analysis of projects illustrating each lesson. A final essay explores the current and future challenges confronting family planning educators and other public health communicators." (Publisher description)
more
Based on the work of HealthCom, a fifteen-year, twenty-country project funded by the U.S. Agency for International Development, the book builds on a practical, five-step model for communication that promotes change in existing behaviors and supports preventive health practices. Using numerous exampl
...
es from actual health communication projects in developing countries - including immunization, diarrheal disease control, and water and sanitation programs - the authors provide step-by-step guidance in applying.
more