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Language
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Countries
Authors & Publishers
Media focus
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Methods applied
Output Type
People, Politics and Change: Building Communication Capacity for Governance Reform
Key Guides
Washington, DC: World Bank (2011), viii, 465 pp.
"This is an applied facilitator’s guide for reform managers, change agents, development practitioners, and training professionals who need to use smart communication techniques—the relevant concepts, frameworks and applications—to promote change through governance reform. It is grounded on the
...
Working on Health Communication
Key Guides
Los Angeles et al.: Sage (2011), 186 pp.
"Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right th
...
Developing Independent Media as an Institution of Accountable Governance: A How-To Guide
Key Guides
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), xi, 81 pp.
"This handbook is designed for those who may be interested in supporting media development programs, but are unclear about the whys, hows, and whens. It introduces the fundamentals of media development, provide ways to conceptualize and analyze the sector, and helps guide programming based on politi
...
Mobile Media Services at Sub-Saharan African Newspapers: A Guide to Implementing Mobile News and Mobile Business
Key Guides
Paris: World Association of Newspapers and News Publishers (WAN-IFRA); African Media Initiative (AMI) (2011), 81 pp.
"The handbook includes case studies gathered through interviews with newspapers in Uganda, Kenya and South Africa, including the Observer and Daily Monitor in Uganda, the Standard and the Daily Nation in Kenya, and Grocott’s Mail, the Mail and Guardian, the Sunday Times and the Sowetan in South Af
...
El rating de la televisión: El numerito que mueve millones y desencadena pasiones
Key Guides
Buenos Aires: La Crujía (2011), 174 pp.
"La idea de este libro pretende cumplir dos propósitos: por un lado desarrollar un aspecto didáctico para todos aquellos estudiantes de medios o productores de programas, que recién toman contacto con este indicador y hacerles saber, de manera simple, clara y básica, que es exactamente el rating
...
De l'énergie pour les radios: Un guide pratique
Key Guides
Aachen: Catholic Media Council (CAMECO) (2011), 293 pp.
« De l’énergie pour les radios » est un guide sur la gestion de l’énergie pour les radios communautaires et locales. Ce guide se veut un outil pour les directeurs et les responsables des stations de radio confrontés à la question de l’alimentation énergétique de leurs stations. Il les
...
Media in Fragile Environments: The USIP Intended-Outcomes Needs Assessment Methodology
Key Guides
Washington, DC: United States Institute of Peace (USIP) (2011), 64 pp.
"Over the past twenty years, media interventions have become an accepted tool for conflict management. Interventions have often proven ineffective, however, because they lacked clear definition of their intended outcomes. This volume presents an Intended-Outcomes Needs Assessment methodology (IONA)
...
Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guides
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
...
Medios que mueven: Entretenimiento educativo para el cambio social
Key Guides
La Haya: Oxfam Novib (2011), 82 pp.
The Nonprofit Outcomes Toolbox: A Complete Guide to Program Effectiveness, Performance Measurement, and Results
Key Guides
Hoboken, NJ: Wiley (2011), xxi, 356 pp.
"The Nonprofit Outcomes Toolbox identifies stages in the use of outcomes and shows you how to use specific facets of existing outcome models to improve performance and achieve meaningful results. Going beyond the familiar limits of the sector, this volume also illustrates how tools and approaches lo
...
Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Key Guides
Chicago: Chicago Review Press, revised and expanded 4th ed. (2010), xxvi, 373 pp.
Publishing for Profit is all about the business side of publishing. It focuses on managerial organization (e.g. defining market niches, budgeting, cash flow) and functional organization strategies and techniques (e.g. editorial process management, sales, subsidiary rights, fulfilment). A special cha
...
UNESCO Guidebook on Textbook Research and Textbook Revision
Key Guides
Paris; Braunschweig: UNESCO; Georg Eckert Institute for International Textbook Research, 2nd revised and updated ed. (2010), 83 pp.
"The UNESCO Guidebook is now available in an updated and supplemented edition. The revision has taken into account recent developments in textbook production and textbook research: the rapidly growing market for electronic instructional media, the differentiation and regionalization of textbook prod
...
Building Public Support for Anti-Corruption Efforts: Why Anti-Corruption Agencies Need to Communicate and How
Key Guides
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP); United Nations Office on Drugs and Crime (UNODC) (2010), 63 pp.
"This paper provides a practical overview of how an agency may work with the media to win the support of the public in the fight against corruption. The first part explains why anti-corruption agencies need to take the media particularly seriously, how the media communicate, and what effects they ha
...
Target Audiences for Peacebuilding Radio: A Training Guide
Key Guides
Search for Common Ground; Radio for Peacebuilding Africa (2010), 19 pp.
"This training guide explains what a target audience is, why a target audience should be defined for every radio programme, and how conflict and target audience sensitive journalism can contribute to peace building in conflict and post-conflict regions. It emphasises the need to define a target audi
...
Guide to the Digital Switchover
Key Guides
Vienna: OSCE Representative on Freedom of the Media (2010), 120 pp.
"If carried out properly, the digital switchover can safeguard human rights, including freedom of the media and the right to access information. If all parties involved in the process co-operate, including broadcasters, producers, resellers and consumer associations, the result is a media landscape
...
Producing Videos: A Complete Guide
Key Guides
Crows Nest: Allen & Unwin, 3d ed. (2010), xii, 560 pp.
"Producing Videos has been called the 'bible' of video making. A bestseller over many years, it offers a comprehensive and user friendly guide to all aspects of video production - from the first chapter on using a camera (if it doesn't go in easily, don't force it) to the chapter on distribution (no
...
Manual para radialistas analfatécnicos
Key Guides
Quito: UNESCO; Radialistas Apasionadas y Apasionados (2010), 296 pp.
"Este manual para "analfabetos técnicos" está dirigido al personal de radio no ingeniero que necesita comprender las bases tecnológicas de la producción y difusión radiofónica. El libro consta de cuatro capítulos: tecnología de sonido y transmisión; equipos de estudio; programas informátic
...
Sostenibilidad social y cultural de la radio comunitaria
Key Guides
Bucaramanga: vive digital; Ministerio de Tecnologías de la Información y las Comunicaciones (2010), 100 pp.
El radiodrama en la comunicación de mensajes sociales: Apuntes teórico-prácticos para la producción integral
Key Guides
Buenos Aires: Ediciones del Jinete Insomne; Centro de Producciones Radiofónicas (2010), 166 pp.
"El presente texto es una aproximación básica a distintas cuestiones de la producción de radio que son necesarias para comenzar. No aspira a ser un manual de uso, de esos que tienen pasos a seguir para lograr el éxito, sino todo lo contrario: aspira a ser un texto de guía basado en conocimiento
...
Editorial Guidelines
Key Guides
London: Commonwealth Broadcasting Association (CBA), 4th ed. (2010), 62 pp.
"These guidelines are designed to help broadcasters adopt good practices that ensure sound coverage by the media, based on freedom of expression principles and respect of pluralism. The publication provides clear guidance to everlasting issues such as basic editorial principles, accuracy, impartiali
...
