"This is an entirely new edition of the author’s 1984 study (originally published by South End Press) of radical media and movements. The first and second sections are original to this new edition. The first section explores social and cultural theory in order to argue that radical media should be
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a central part of our understanding of media in history. The second section weaves an historical and international tapestry of radical media to illustrate their centrality and diversity, from dance and graffiti to video and the internet and from satirical prints and street theatre to culture-jamming, subversive song, performance art and underground radio. The section also includes consideration of ultra-rightist media as a key contrast case. The book’s third section provides detailed case studies of the anti-fascist media explosion of 1974-75 in Portugal, Italy’s long-running radical media, radio and access video in the USA, and illegal media in the dissolution of the former Soviet bloc dictatorships." (Publisher description)
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"Prokops neues Werk liefert einen Überblick über ein breites Spektrum von Problemen und Risiken im Zuge der aktuellen Medienentwicklung. Dabei erhebt Prokop nicht den Anspruch, ein konventionelles Lexikon vorzulegen, sondern gibt in Teilen einer essayistischen Form sowie fiktiven Interviews den Vo
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rzug." (Fernseh-Informationen)
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"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit
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h smokers? Which settings promise effective communication with smokers? What communication problems arise in motivating smokers to stop smoking? Is it necessary to differentiate between target sub-groups when addressing smokers? Finally, after discussing the results presented, conclusions are drawn in Chapter 5 with respect to the effectiveness of communication measures and the requirements to be taken into account, particularly as regards mass media communication. Chapter 6 gives a complete review of the literature used. In conclusion, the Annex describes in detail the most important studies considered in this report." (Introduction, page 13)
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