"The project ran from November 98 to May 2001, involving 13 rural women’s clubs in the Mpika district of Zambia, 600 km north of Lusaka. The clubs recorded their discussions of development issues or requests for development support; the tapes were sent to a radio producer in Lusaka, who recorded a
...
response from a relevant service-provider or politician. The discussion and response were edited into one programme and broadcast as a regular weekly programme by the national broadcaster, ZNBC. The clubs listened to the programmes and discussed them at their weekly meetings. This evaluation assessed the development impact of the project, principally by talking to members of the clubs and others in their communities. An audience survey was also carried out, in three different areas. The main findings of the evaluation were: The project has brought substantial material benefits and new information to the communities. To some extent the clubs and communities have been empowered to access development inputs themselves, though the mediation of the radio programme producer has also been an important factor; The success in achieving material benefits for the communities was probably a strong force in building community support for the clubs in the early months of the project, but now their role in providing information and stimulating discussion is equally appreciated; The Clubs have not achieved material benefits specifically for their own incomegenerating activities, which was the original aim of the project, and which they see (on a video) happening in Zimbabwe. Income-generating is still the clubs’ main purpose, so the project should seek to help them strengthen their income-generating activities; The project has stimulated intense discussions, in the clubs and the communities, about social issues. The clubs’ ability to discuss and present issues clearly is greatly appreciated by men and young people in the communities; There is an emerging perception of a role for the clubs as educators for their communities. They are confidently passing on their own experience, and information from outside sources, as well as “hosting” outside experts in their radio programmes; The programmes are widely listened to and appreciated all over Zambia." (Summary)
more
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
...
ar? Is it worthwile to attend the Frankfurt book fair? When should editors rent direct mailing lists? How to organize the overseas distribution? The author gives no simple recipes in this book, but he describes the experiences he has accumulated for more than thirty years of professional life in Africa-related publishing. The text is organised into four parts: Marketing and Promotion, Overseas Distribution and Rights Sales, Case Studies, and Resources. Five case studies deal with book marketing and distribution in Africa, India, the Caribbean and the Pacific, and the sixth case study highlights the experience of African Books Collective in marketing African books worldwide. A special chapter presents an overview of the internet as a tool for book professions in developing countries. This handbook is an excellent overview of the current state in marketing academic books in developing countries." (CAMECO Media Forum)
more
"The Konrad Adenauer Foundation (KAF) is in the process of restructuring its media support programmes in sub-Saharan Africa. In November 2000, Frank Priess (KAF, Buenos Aires) and I presented the concept for a revised media support strategy. Based on a critical revision of the political framework an
...
d ongoing programmes, this study suggested an integrated regional approach in order to refocus media support work and to transfer its broad basic approach to an advanced concept of specialised training and networking. This study was not commissioned as an academic venture, centred on empiric research and data collection. Its qualitative approach was based on an integrated analysis of the media sector and its political framework in two East African and two Southern African countries. The main source for this analysis - besides visits to media houses, universities and training centres - was a series of roundtables and interviews with almost 100 media professionals, academics, lecturers and politicians in Uganda, Kenya, Zimbabwe and South Africa, in July and August 2000, focusing on four main areas: Political framework conditions and the legal status, mission, programme, programme dissemination, staff, infrastructure, finances and economic viability of media houses and institutions; job opportunities for, and working conditions of, media personnel with special emphasis on political, legal, economic and professional difficulties; educational and training background and further training of media professionals; character and performance of professional associations in the media sector." (Editor's note, page 7)
more
"Seit Anfang der 90er Jahre hat die Presse Südafrikas weitreichende Veränderungen durchgemacht. Thema des Buches ist, inwieweit die südafrikanische Presse an der Entwicklung zu einem demokratischen Wandel beteiligt war. Die Studie präsentiert ein Raster für die empirische Untersuchung der Press
...
e als Akteur in den vier Transitionsphasen politischer Protest, Liberalisierung, Demokratisierung und Konsolidierung der Demokratie. Die etablierte englischsprachige Presse spielte für den Beginn des Transitionsprozesses eine geringe Rolle, während sie in der späteren Konsolidierungsphase von erheblicher Bedeutung war. Die alternativen Presseerzeugnisse waren in der Phase des politischen Prozesses und in der Liberalisierungsphase von großem Einfluss, danach verloren sie aufgrund ökonomischer Schwierigkeiten an Bedeutung. Die etablierten afrikaanssprachigen Zeitungen standen in der Mehrzahl der weißen Regierungspartei National Party nahe und waren somit nicht oppositionell." (Nord-Süd-aktuell 2/2001)
more
"This manual provides an overview of communications with a special emphasis on the HIV/AIDS epidemic in South Africa. It is part of a broader effort to encourage deeper involvement in action around HIV/AIDS and to create effective, long-term solutions to the epidemic." (Preface)
"The synthesis of literature quoted in the bibliography and the country reports portrays the public library movement in Africa as being very weak, with numerous problems regarding financial constraints, lack of human resources, outdated materials and poor use. The only sector of the African populati
...
on that uses public libraries is school children. However, each country report illustrated that children do not use the materials held in the library but use libraries primarily as places for study, because they are quieter and more spacious than their homes. The consensus of opinion seems to be that African librarians need to rethink what a public library is all about, in terms of what is needed, what will be used, and what is sustainable in Africa. Perhaps some new and more viable visions will result. In particular, public libraries in Africa need to start to be more aggressive and introduce services that are attractive to the users. Librarians must begin to know their potential users, and not only assume that they are school children. More dynamism and more involvement of the user community, extended to all users - school children, adults, literates, non-literates and neo-literates - are required for the improvement of public library services." (Synthesis Report Abstract, page 3)
more